The SEO, SEM, PPC and Content Marketing Blog - Semrush

The Complete PPC Analytics Toolkit

Paid Advertising

1 min read

Free Download: The Complete PPC Analytics Toolkit

Hanapin Marketing and Semrush have teamed up to create The Complete PPC Analytics Toolkit! This free download contains three Excel spreadsheets, three whitepapers and two webinar recordings, all designed to help optimize your PPC accounts. Use these tools and resources to extract high value data and build more efficient campaigns.
Kathleen GarvinJan 23, 2015
The Ultimate Hreflang Guide for Dummies

Technical SEO

4 min read

The Ultimate Hreflang Guide for Dummies

With Google coming out with its new international targeting feature, I’ve seen more poorly implemented Hreflang annotations than good ones. These 5 easy steps will help you avoid mishaps and implement Hreflang tags correctly across your multilingual website.
Martin KuraJan 21, 2015
the Best Way To Write Headlines that Will Increase Traffic
Tracking Offline Marketing Campaigns

General Marketing

6 min read

Tracking Offline Marketing Campaigns

This month I’ve been booking a lot of outdoor advertising for a client using Blueline Media’s huge inventory, which was a marketing area totally new to me. I was surprised how many businesses pay for offline ads without using any form of tracking, so I decided to write this post. The challenge of tracking offline marketing campaigns and the impact on digital results is one that continues to grow.
Jane FreemanJan 02, 2015
Event Tracking in Google Universal Analytics

Analytics

7 min read

Event Tracking in Google Universal Analytics With and Without the Help of Tag Manager

It’s time to talk about Universal Analytics in detail. Since it was released out of beta on April 2 — with a whole bunch of features available in classic Google Analytics — most GA fans have been trying to migrate to Universal Analytics and take advantage of all of its innovations. Just as with all innovations, these require some time, attention and experimentation to get used to.
Vladimir PonikarovskyDec 04, 2014
7 Best Practices for Top Ranking

Technical SEO

6 min read

HTTP to HTTPS: 7 Best Practices for Top Ranking

Google has a global goal to secure the web. While a noble goal, it requires website owners to become more tech-savvy and invest more in securing their websites. Secure search means Google will give more ranking authority to content and ecommerce websites that have an SSL/TLS certificate.
Amel MehenaouiDec 03, 2014
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