The SEO, SEM, PPC and Content Marketing Blog - Semrush

6 min read

HTTP to HTTPS: 7 Best Practices for Top Ranking

Google has a global goal to secure the web. While a noble goal, it requires website owners to become more tech-savvy and invest more in securing their websites. Secure search means Google will give more ranking authority to content and ecommerce websites that have an SSL/TLS certificate.

Amel MehenaouiDec 03, 2014

Technical SEO

7 min read

How To Perform a Quick SEO Audit with Semrush

Semrush offers a wide range of functions for analyzing webpages and their performance in search engines. In this article, I am going to explain how you can perform an SEO audit with Semrush tools and identify opportunities for optimization, as well as how you can determine how your competitors are doing. For this analysis, we’ve chosen to look at the Spanish version of Samsung.

M.J. CachonDec 01, 2014

Paid Advertising

2 min read

How To Find Cheap Keywords for Your AdWords Campaigns

Pay per click marketing campaigns include not only landing pages, ad copy, offers and designs, but also CPC and bidding strategies. Before you assume PPC ads will bring you a fast ROI and monitor their effectiveness in your AdWords account, you should make sure they won‘t eat up your ad budget too quickly.

Elena DryaminaOct 07, 2014

General Marketing

2 min read

5 Ways To Use Semrush for Your Business

Semrush might be your favorite spy tool, but it‘s much more than that. You can also use Semrush to make better strategic decisions for your business. Here are five ways you can use Semrush to boost the performance of your AdWords.

Rocco Alberto BaldassarreSep 19, 2014

Paid Advertising

4 min read

10 Don'ts for Google AdWords

Last month, we shared “10 Dos for Google AdWords“ on the blog. That list wouldn‘t be complete without a list of “don‘ts“ to match! See the list after the jump. Let us know if you agree or disagree in the comments.

Rocco Alberto BaldassarreAug 08, 2014

5 Advantages to Yandex over Google in Russia

General SEO

4 min read

5 Advantages to Yandex over Google in Russia

Before Larry Page and Sergey Brin ever founded Google, Ilya Segalovich and Arkady Volozh had already created Yandex, currently Russia’s largest search engine. Learn about Yandex‘s reach, and its advantages over Google.

Eli SchwartzAug 06, 2014

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Editors' Choice

Link Building

16 min read

Link Building for SEO: A Guide to the Basics

Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.

Rachel HandleyApr 25, 2024

Semrush Copilot: Your AI Assistant for Faster SEO Insights

General SEO

7 min read

Semrush Copilot: Your AI Assistant for Faster SEO Insights

Semrush Copilot helps you save time in common SEO analysis and planning. It does this by automatically analyzing several key Semrush tools and reports to offer actionable recommendations and present a prioritized list of SEO activities.

Brenna KellyMar 19, 2024

Keyword Research

18 min read

Keyword Research for SEO: What It Is & How to Do It

You can do keyword research by looking at search suggestions in Google or using a keyword research tool.

Rachel HandleyFeb 28, 2024

Link Building

12 min read

What Is Off-Page SEO? A Guide to Off-Page SEO Strategy

Off-page SEO is a set of strategies, such as link building, used outside of a website to improve its rankings.

Carlos SilvaFeb 16, 2024

How to Check Website Accessibility in 2024

Technical SEO

7 min read

How to Check Website Accessibility in 2024

Is it time to check your website accessibility? Remember that accessibility is about improving the user experience for everyone – including people with disabilities.

Luke HarselFeb 14, 2024

Technical SEO

14 min read

What Is Technical SEO? Basics and Best Practices

Technical SEO is the process of optimizing a website for search engines. Read this guide to get started.

Tushar PolFeb 08, 2024

Social Media

7 min read

How to Find YouTube Influencers

Need help finding influencers on YouTube for a partnership campaign? Follow these steps.

Grace BrennanApr 18, 2024

Content

9 min read

The Ultimate Guide to Creating a Content Marketing Strategy

This step-by-step guide teaches you how to build a content marketing strategy for your business.

Tushar PolMar 19, 2024

Paid Advertising

8 min read

Banner Ad Sizes: How to Choose the Right Size

Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.

Grace BrennanMar 18, 2024

Paid Advertising

9 min read

How to Make an Ad, Step by Step

A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.

Grace BrennanMar 14, 2024

Competitor Intelligence & Research

20 min read

What Is a Competitive Analysis & How to Do It (With Template)

Grab our competitor analysis template to learn more about your competitors. And how you can stay ahead.

Kelly LyonsDec 14, 2023

Ecommerce

12 min read

What Is Ecommerce? A Beginner’s Guide to Online Business

Ecommerce, short for electronic commerce, involves buying and selling goods and services online.

Marilyn WilkinsonDec 13, 2023

Original Research & Studies

7 min read

10 Small Business Trends for 2024

Learn the top small business trends for 2024 to stay ahead of the competition and keep employees happy.

Ankit VoraFeb 19, 2024

Major 2023 Semrush Updates: Get Results with the Help of New Features

News & Research

16 min read

Major 2023 Semrush Updates: Get Results with the Help of New Features

We made seismic product updates in 2023. Check out our best and brightest changes at Semrush.

Anastasiia YashchenkoDec 13, 2023

Which Companies Spend the Most on Digital Advertising? [Study]

News & Research

7 min read

Which Companies Spend the Most on Digital Advertising? [Study]

Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.

Shannon O‘SheaNov 14, 2023

Advertising Trends: CPM Benchmarks by Industry [Study]

Original Research & Studies

4 min read

Advertising Trends: CPM Benchmarks by Industry [Study]

If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.

Luke HarselOct 23, 2023

Advertising Trends: The Most Popular Types of Digital Ads [Study]

Original Research & Studies

6 min read

Advertising Trends: The Most Popular Types of Digital Ads [Study]

By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.

Luke HarselOct 10, 2023

Original Research & Studies

2 min read