Link Building11 min read
How to Use Surround Sound SEO
Want to be everywhere your customers are searching online WITHOUT buying ads? Discover how with Surround Sound SEO.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
General Marketing2 min read
Technographics: What They Are and How Agencies Can Use Them
Technographic data can help agencies find and convert new clients. By knowing how prospective clients are using technology for their own businesses, agencies can begin to connect with them right when and where they are looking for help. In this article, we will show you just how you can make technographics a huge lead generation resource for your business.
Ecommerce8 min read
An Ecommerce Q&A: The Industry’s Best Share Their Strategies for 2022
How will the ecommerce industry change in 2022 and beyond? We interviewed 5 industry leaders to gain insight into the future of the market and learn about their top strategies.
Original Research & Studies4 min read
SEO Split Test Result: Would Adding “Updated 2022” in Title Increase Organic Clicks?
Content freshness has been a hot topic in SEO since Google rolled out its “fresh results” algorithm update in 2011. We wanted to validate whether signals of content freshness were a factor (for Google and/or users) for the category pages of a major online furniture retailer in the US.
Content9 min read
Passive Voice: SEO Sin or Acceptable Writing Style?
Is there a connection between using passive and active voice and SEO? When is it OK to use the passive voice, and when it‘s better to convert it to the active voice? Let‘s dive into our article and discover what marketers and SEO experts say about using passive voice and its impact on search engine results. You will also learn how to write SEO-friendly content.
Original Research & Studies2 min read
SEO Split Test Result: Would Adding the City and State to a Cannabis Directory Site Title Tag Improve Clicks?
We hypothesized, by adding the city and state of a local dispensary to that dispensary’s listing page, we’d see an increase in clicks.
Local SEO11 min read
Local SEO: What Is It & How to Do It
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.
Link Building12 min read
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
On-page SEO8 min read
On-Page SEO: What It Is and How to Do It
This is a guide to on-page SEO. Learn exactly how to optimize your titles, descriptions, and content in 2024.
Technical SEO7 min read
Check Website Accessibility: Manual Checks and Tools to Use in 2025
Is it time to check your website accessibility? Remember that accessibility is about improving the user experience for everyone – including people with disabilities.
General SEO11 min read
What Is SEO? An Intro to Search Engine Optimization
SEO (search engine optimization) is an effort to get more unpaid visibility in search engines like Google.
Keyword Research19 min read
Keyword Research for SEO: What It Is & How to Do It
Keyword research is the process of finding & analyzing what relevant audiences search for in search engines.
Content10 min read
The Ultimate Guide to Creating a Content Marketing Strategy
This step-by-step guide teaches you how to build a content marketing strategy for your business.
Competitor Intelligence & Research10 min read
What Is a Competitive Analysis? (with Template + Examples)
Learn how to do a competitive analysis and compare your brand against your competitors.
Paid Advertising8 min read
Banner Ad Sizes: Choosing the Right Size
Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.
Ecommerce6 min read
What Is Ecommerce? How It Works & Getting Started
Ecommerce is selling products and/or services online via websites and apps instead of in physical stores.
General Marketing6 min read
What Is Marketing? [Simple Definition, Purpose, & Types]
Marketing is all the activities your brand uses to reach your target audience and turn them into buyers.
Paid Advertising10 min read
How to Make an Ad, Step by Step
A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.
Original Research & Studies8 min read
10 Small Business Trends for 2025
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
News & Research7 min read
Which Companies Spend the Most on Digital Advertising? [Study]
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.
Original Research & Studies4 min read
Average CPM for Display Ads: Benchmarks by Industry [Study]
If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.
Original Research & Studies5 min read
Advertising Trends: The Most Popular Types of Digital Ads [Study]
By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.
Original Research & Studies2 min read
Top YouTube Searches
We‘ve compiled the top YouTube searches of 2022. Get the YouTube search insights you‘re looking for.
Original Research & Studies2 min read
Top 100: The Most Visited Websites in the US [2025 Top Websites Edition]
This post uncovers the top 100 most visited websites in the US, deep-diving into a few industries — Media, Retail, and Streaming Services — that show the biggest position changes.