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Most of my clients have websites built on the WordPress CMS platform. I love WordPress for many reasons, but the main ones are: It’s highly customizable: Your WordPress site can look any way you want it to look and perform any way you want it to perform, whether you’re in e-commerce or information marketing. WordPress is also user-friendly. Even newbies can figure out how to edit pages and create posts. But the main reason I love WordPress the most is because it’s so darned SEO-friendly.
We all know what it’s like working with clients who misalign offline and online business concerns. This is especially true of clients running local businesses who know exactly who their competition is and what it takes to beat those competitors offline. However, that offline understanding often clouds the insight needed to win online in the SERPs.One such client we have is a high-end real estate brokerage. Their most expensive listing at the moment is going for $19 million.
With our ever-expanding digital age, there are increasing issues in the legal sphere.Meet Dina Leytes. Dina is an attorney at Griesing Law who specializes in intellectual property and new media litigation. She counsels clients on everything from e-commerce issues and content protection to fair use and social media risks.We asked Dina for her legal expertise on some pressing web issues.
OK, most website owners and marketing managers understand that it's not social media marketing versus SEO; the two really go hand-in-hand.The content you create not only fuels your social media activity (keeping you connected to your social audience), it also creates valuable landing pages in the SERPs. This helps your website earn better quality links, which in turn helps build your online brand presence.
Effective websites try to steer user behavior toward desired outcomes while gathering behavioral data. This data, in turn, allows for adaptive changes on a website that will better steer users.Behavioral data is, of course, directly connected with user intent. Understanding what type of person your customer is through the actions is what allows you to predict what path they are likely to take on your site.
This is part two of Alicia Lawrence's two-part blog post on call to action.Calls to action are an important part of an Internet marketer’s job. You can build links and optimize your website for search engines, but if you don’t have a persuasive call to action you won’t get any customers.In the first part of this series I laid down the groundwork for the art of persuasion. They are the best practices for anyone looking to persuade another.
The art of persuasion is an ancient study most notably used by great men in history, from Socrates to Martin Luther King Jr. In essence, we hold a similar vocation to those renowned persuaders who have studied or used rhetoric to their advantage — we’re communicators.The following 12 best practices of persuasion (split into a two-part series) should be used in many of your Internet marketing tactics, especially those with a call to action.
Join us for three SEMrush webinars this week!We're hosting two introductory webinars, and an intro to keyword targeting strategy.
What does your brand stand for? That’s the story you tell every day with your social media posts and your consumer interactions. If you’re doing it right, then those who visit your brand’s social media properties will come away with a clear understanding of what your company values, what it does, and how it benefits the end user.If, on the other hand, your social messaging is muddled or inconsistent — well, there’s no telling what consumers will think about your company.