The SEO, SEM, PPC and Content Marketing Blog - Semrush

Link Building Strategies

SEO

4 min read

7 Link Building Strategies (Without Guest Blogging)

After all that‘s been written about guest blogging, it’s time to get back to some link building basics. Sometimes, it’s good to just stick with what works, instead of seeking out the latest “SEO secret.” Here are 7 fundamental link building strategies that are still effective in 2014.
Jeremy PageApr 21, 2014
Strategic SEO Tips

SEO

8 min read

20 Strategic SEO Tips To Increase Ecommerce Sales

Inadequate customer traffic and lack of sales conversions are the key issues that trouble most ecommerce websites. In spite of increasing global competition, it is very much possible for ecommerce websites to overcome these issues. All you have to do is formulate and deploy the right marketing strategy.
Kinjal AdesharaApr 18, 2014
Lightning Talk

SEO

5 min read

16 Ways To Prepare for a Lightning Talk

Last week I delivered a speech at a large, local technology event. I was one of five speakers to address the crowd during the lightning talk session. What is a lightning talk? Generally speaking, it‘s a micro presentation or pitch of some sort to your audience. Organizers can choose different metrics, from time length to topic.
Kathleen GarvinApr 15, 2014
Excel for Data Collection on Ecommerce URLs

SEO

4 min read

How To Use Excel for Data Collection on Ecommerce URLs

The following Excel trick is best used when you have data located inside of your URLs. This happens a lot when you have an ecommerce website that generates dynamic confirmation URLs after a purchase is made.In one particular case, one of our clients reached out to us hoping to find a PPC management company.
Sergio AicardiApr 10, 2014
Traditional Link Building

SEO

7 min read

How Ditching Traditional Link Building Got Us More Traffic

Google and the Webspam team are on a frenzy to bash any kind of scalable link building tactics that emerged post-Penguin 2.0. Guest posting has been hit, and MyBlogGuest was publicly penalized. Tons of link networks have been deindexed, and the link building circles are in danger once again.
Gaël BretonApr 07, 2014
Google Tag Manager for a Better SEO Experience

SEO

5 min read

How To Use Google Tag Manager for a Better SEO Experience

Successful search engine optimization doesn‘t happen in a vacuum. As SEOs and webmasters, we need to constantly monitor our websites to see how they are performing. We need to carefully measure traffic, monitor the success of online advertising campaigns, and assess the ways in which visitors are behaving and interacting with our sites. We all rely on a vast array of tools to help us do just that.
Dario ZadroMar 26, 2014
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Digital Marketing Trends 2022

Marketing

8 min read

Not Just Another Digital Marketing Trends 2022 Post

It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.
Andrew WardenDec 21, 2021
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