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I've been asked quite a few times recently about various factors that affect a site's ranking in the search engines. Invariably, most people I talk with aren't familiar with Google's published best practices for Search Engine Optimization (SEO). Their online guide is quite useful for familiarizing (or re-familiarizing) yourself with the basics.
The internet has given more power than ever to the consumers. They now have more information about the products and services on offer and can make informed decisions. This has made life difficult for businesses as they now have to make sure they are targeting their audience through every medium possible. Over the past few years, using social media for marketing has become common. Virtually every business under the sun, big or small, is using social media websites for getting more customers.
There are few things more frustrating for a visitor to your landing page than to discover the page load speed is slow. Internet users are not the most patient bunch of people and are likely to click away or close the browser if the page does not load within a few seconds. If you want to convince your visitors to spend more time on your landing page or website, it is imperative that you work towards improving the site load time so the visitors stick around.
Internet marketing experts concur on the fact that content marketing is a major tool for success. If you are looking to get results with your SEO campaign, you need to engage in content marketing, and effectively at that. One of the oft ignored aspects of content marketing is guest blogs. Marketers don’t see the value of posting content on someone else’s blog and how it benefits them. This is why most of them don’t engage in guest blogging at all. They are the ones losing out.
Small business owners have it difficult. They have to work hard, allocate limited resources effectively, manage employees and customers personally while at the same time thinking of the best ways to marketing small business. Given all that they have to do, it is quite possible that they run out of ideas before they get to figuring out the best ways for promoting their business. Learning how to promote a small business can help to a great extent in taking their business to the next level.
While it’s true that the design, layout and loading time of your blog play a major part in determining whether or not visitors spend time on it, content remains the king. Without having great content posted on your blog, you cannot expect people to read it. Most marketers have a general idea of how to write blogs but there are some key pointers they need to follow. Since content is the most important part of your blog, you have to pay special attention to blog content tips.
Some business owners balk at the thought of adding Google+ to their social media marketing mix. But as the saying goes, they may be cutting off their nose to spite their face by doing so. The truth is, Google+ has some distinct advantages over Facebook, Twitter, and LinkedIn as a marketing tool. And if you get started now, you will have the edge over your competition when they finally see the light and start using this service.
Content marketing has become a vital component of online marketing. Any marketer who wants his/her campaign to be successful has to rely to a certain extent on content creation. Writing keyword-rich and informative articles and posting them on article submission websites is one of the effective ways to get your content across to your target audience. You will only get the desired results if you publish your articles on the best article submission sites.
 The rule of thumb for online marketers has been to reach their target audience using the various channels available to them. They target the people they think can be converted into customers once they visit the landing page or website. Entire campaigns are usually based on this traditional approach, known as outbound marketing. However, there is an equally competent yet underrated technique for enhancing your online marketing efforts: inbound marketing.
Have you ever heard someone say that before? I sure have. It came from the mouth of someone very close to me, and really ticked me off. Being the lady that I am, I didn’t show the true extent of my ire, of course, but I did have to re-educate that person on what SEO is all about. I’m guessing that not knowing much about the topic, she remains skeptical to this day. What.ever.But you know, some SEO is spam, or at least what people think is SEO and really isn’t.

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