3 hours ago

5 Hidden Google Analytics Reporting Features You Should be Using

I will cover 5 potentially unknown features in Google Analytics, how to use them, examples, and my personal opinion on their limitations. This won’t be a completely comprehensive post but is meant to open the door for discussion or potential use cases.

Getting Noticed: The FAQs of Keyword Density and Online Visibility!If you want to create a website or are looking to add content to an existing website, research on the appropriate keywords should initially be done to get better results on search engines.What is Keyword Density?First, let’s get one thing straight! Keyword density basically refers to the ratio of a given keyword to the total amount of text that makes up an article.
Think Like a Spider!When Google first started Adwords in early 2000, the marketing world, which was up till then mostly offline, changed its approach to being online. That proved to be a great business move, as today, there are more than one billion searches performed on Google every single day. These numbers alone are enough to make every SEO and marketing team who is in the right state of mind reach out for their piece of the pie.
Focusing on Stuff that Matters!A good SEO ranking report is based upon careful planning and a lot of hard work because, at the end of the day, everything will get analyzed. I have often found that applying keyword ranking tools is a process which is often (criminally) overlooked by some SEOs. The SEOs that I am referring to, usually tend to stick with using the traditional Google’s Adwords tool, and as a result, they almost always end up targeting the exact same keywords as their competition.
Who Googled You?“Quaestus” is a Latin word which means “a gain or profit extracted from work”. In the world of search engine optimization, following metrics stands out as a world-beater, which does not only help a website make it to the top, but also keeps the SEO away from the healthy fear of not making it up the SERP ranking that often has a paralyzing effect on a SEO.
Search-Friendly Tactics of the Machiavellian SEO!In the beginning, there was the ‘word’ (typed in a search box), that always got you what you were looking for (in a search engine). It didn’t matter whether it was a product, service, how to make pancakes? Or build a battleship! (Ok, maybe I went a bit too far there). The point is - the importance of keywords cannot be overstated, especially in the SEO marketing field.
Eat Up the Competition!We all know that in the land of internet marketing, content is king. We have heard this phrase a gazillion times or more, but I have my qualms about this opinion, because for starters, I find it to be a bit misleading because even a king needs to spread his decree in order for all to hear. And how will you do that, I hear? Well, the answer is simple and sometimes not so simple, depending on who’s asking.What is a Keyword Search.
Identifying the Keywords you’re so Close to!We have all heard about how low hanging fruits make the best pies. Don’t worry, I’m not going to discuss the epidemiological data involving the memetic dynamics of pies, nor will I be giving you the recipe for mama’s apple pie. Simply put, the low hanging fruits analogy is just a vacuous term that refers to traffic-converting keywords that are considered the blue eyed boy of every SEO and online marketer.
 There was a time when all meta tags considerably affected rankings and the overall success of a website. They were initially intended for search engine spiders that crawl the web. At the moment, only the Title meta tag still influences your rankings. Since 2009, two other major meta tags, Description and Keywords, has stopping affecting rankings.
In business, the term "long tail" was invented by Chris Anderson in 2004 and referred to the strategy of Ecommerce retailers that were selling several highly popular products as well as a lot of products with low demand. The point of this long-tail marketing is that a lot of products with low demand collectively gain market share that ends up larger than bestselling products. Competition for these products is less and the aggregate demand is so big that it brings good profits.
There are many ways to monetize your website traffic, and most of them are related to advertising third-party products or services to your website visitors. There are many advertising programs that can help you earn money nowadays, but the most popular is Google Adsense.This advertising program was launched in the middle of 2003 by Google and is currently one of the most popular advertising programs on the Internet.