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If your business demands in-store traffic, SEO on a large, global scale is fine. But you really need to be found in many other places.Local search is not about traditional Google or Bing 10 blue link search results. It's searches made with a specific geographic area as part of the intent. Local search is about being found in multiple apps across multiple platforms from mobile to table to desktop.
We've added one more webinar this month!Our Tech Support Specialist, Maggie, will host her weekly tutorial Tuesday, November 26 at 3 p.m. (EST)Read on for more details.
For years now, Google has offered webmasters the ability to test pageload speeds via browser extensions and an API. For non-technical SEOs, the PageSpeed Insights extension for Chrome and Firefox has been helpful in determining on-page fixes. But anyone who’s used the extension before can tell you the analysis is difficult to put to good use because of how the extension is set up.Thankfully, Google took the hint.
I had the pleasure of attending the Enterprise Search Summit in Washington DC a couple of weeks ago. I am passionate about enterprise search because, in my honest opinion, that is where the future of SEO lies.For businesses large and small, there is a growing awareness of the need for professional services to configure and optimize search within the firewall.
We continue to collect answers from SEO specialists all around the world about the new Hummingbird algorithm.Today, we have an interview with Morgan Vawter. Morgan is the VP of Analytics & Optimization at Piston Agency in San Diego. She has been named a top digital strategist by the Online Marketing Institute.  
We have two confirmed SEMrush webinars this week!The first will be held on Wednesday, November 20, with our Tech Support Specialist, Maggie. The second webinar will be hosted by our Senior Account Manager, Eric Van Buskirk, on Thursday, November 21.Both are free to attend. Find out more details after the jump. 
Content marketing, online reputation management, search engine optimization — beneath the umbrella of those who work in search, there seems to be any number of subsets and niches, with more of them popping up all the time.To the novice, these subsets may seem to be more or less identical. But of course, those of us who work in search know this to be untrue.
SEO is an incredibly long-term process, and many sites owners don’t have the patience to really “wait it out.” But you can’t just flip a switch and be on top of the SERPs overnight, just because you’ve finally invested in onsite SEO, link building, and content marketing.While you and I can see the changes immediately, feeling the true effect of those changes (and ongoing efforts) takes time. Are you ready for the long SEO haul.
Search engines are constantly changing; it’s our job as SEOs to know what’s working and what isn’t.Not only does analyzing your inbound campaign tell your client how valuable your services are to his or her company, it can also help you determine how to improve your strategy.Here are five areas you should be analyzing.
URL shorteners are easy to ignore. You might realize your link was automatically shortened when posting on a social networking site, but you go about your day because it looks good.What many don’t realize, however, is that there is quite a bit of information that goes into URL shorteners. You actually have a choice about which shortener to use and when (and this choice makes a difference).There are many different shortener options, and all come with different features.