The SEO, SEM, PPC and Content Marketing Blog - Semrush

Excel Tips & Tricks


4 min read

Excel Tips & Tricks: Streamline Your Analysis

Like many SEOs, I spend a lot of time analyzing traffic data in Google Analytics. I also rely heavily on Excel, which goes hand-in-hand with Analytics. Excel is a tool that is invaluable to SEOs, and I personally could not go a day without using it.
Sergio AicardiMar 12, 2014
How To Use UTM Tracking Codes in Google Analytics


3 min read

How To Use UTM Tracking Codes in Google Analytics

A UTM tracking code is a unique URL that redirects to your website or target landing page. It helps you identify which specific ads or links get clicked on or convert the most. Without UTM tracking, your analytics will only track which website your clicks and conversions are coming from. But that‘s not enough. Most marketers have multiple ads on one website, whether they‘re in different places or just rotating.
Marvin RussellMar 07, 2014
Social or Organic Traffic


3 min read

Is Social or Organic Traffic More Important?

OK, most website owners and marketing managers understand that it‘s not social media marketing versus SEO; the two really go hand-in-hand. The content you create not only fuels your social media activity (keeping you connected to your social audience), it also creates valuable landing pages in the SERPs. This helps your website earn better quality links, which in turn helps build your online brand presence.
Nick StamoulisFeb 27, 2014
Dominate the Search Engines


3 min read

How To Use Semrush To Dominate the Search Engines: Part One

For many, the task of dominating their online industry via search engine optimization without a SEO company remains mysterious. Can it still be done Post-Penguin? Post-Hummingbird? If so, how do the SEO experts accomplish it in this new day and age? Just like a handy man, you are only as good as the tools you use. An experienced SEO marketer has a handful of tools at his/her disposal depending on the mission.
Jason HawkinsJan 13, 2014
Your Ecommerce PPC Campaign


7 min read

PPC Management and 7 Tips for Your Ecommerce PPC Campaign

Paid search advertising, more commonly known as Pay Per Click, or PPC, is a key component to generate immediate leads for growing your business. This also represents the “digital handshake“ between a business and a buyer who are seeking a product or service using keywords to find them in Google or other search engines.
Sergio AicardiDec 18, 2013
Why Keywords Are Still Important


5 min read

5 Reasons Why Keywords Are Still Important

Growing up, I never thought I would find a career I’d fall in love with. In college I had friends who were passionate about practicing medicine, law, accounting, music — but not me. I figured I was destined to punch a clock, collect a check and complain about my job. Fortunately, I got lucky and ended up finding my stride in search marketing. From day one, I was infatuated with my search marketing career.
Adam DinceNov 26, 2013
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Digital Marketing Trends 2022


8 min read

Not Just Another Digital Marketing Trends 2022 Post

It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.
Andrew WardenDec 21, 2021
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