Outreach matters. Research matters. Your tone, style and delivery matter. But ultimately, nothing contributes more to the success of your content than the idea.Assuming you have above average skills as a writer and a researcher, the idea is really what makes or breaks your blog post. People need content based around an idea that is either unique or extremely useful to them.You need quality ideas. How? It starts with having a lot of ideas.Because with enough quantity, you get quality.
With the end of 2013, there has been a lot of looking forward toward what this New Year will bring. Prediction after prediction has been issued, many of which proclaim that SEO is dead, dying, on its last legs, rising from the ashes like a Phoenix and, if you live in Seattle as I do, the Seahawks will go all the way this year. Instead of predictions, I want to encourage us to form intentions for 2014. I’ve outlined some of mine.
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Today, I had someone ask me how to become an SEO because she owned a copy shop. They do websites on the side, and wanted to sell SEO services to her clients. My first thought was to tell this woman to get a prescription for Xanax before she did anything else. As we all know, becoming a competent SEO doesn’t happen overnight, and it can be completely frustrating!And think about it: to really learn all the ins and outs of SEO is virtually impossible, and why there are SEO specialists.
Last year, I was working with a client whose site was routinely ranking in the 4-8 spots on Google for their #1 keyword, a solid showing for any brand. Their organic traffic was pretty steady month to month, so they were trying to find ways to increase new visitors to the site.My suggestion? Let's look into some slightly different, yet related, avenues where we can build up their organic presence to reach more potential customers.
Recently, a good friend asked me to help with a website he managed for a major brand. He mentioned the website used to generate significant traffic and revenue; however, over the past few years it dried up. Specifically from the organic channel. He lamented to me that his team was never able to get their heads around what caused the drops.So, what happened?
YouTube doesn’t have to be the search engine you worry about most, but it’s a great way to break into a space that attracts a large amount of people (more than 1 billion users each month to be exact).In fact, YouTube is still considered the second largest search engine in America. Regardless of your goals, most agree it makes sense to give your video and/or your YouTube page the best chance possible to rank well on a YouTube search engine results page (SERP).
In yesterday's post, we discussed how to use SEMrush to identify the SEO champion in your industry and how to write compelling content. Today, we'll discuss how to make that content SEO-friendly and share it across different platforms.This is Part Two of "How to Use SEMrush to Dominate the Search Engines."
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