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As Semrush recent research revealed penalties from Google triggered by toxic inbound links come in many flavors. Each penalty type that we were able to detect has its nuances, demanding specific steps for treating it. We interviewed 16 SEO experts to get their tips on how to fix and avoid penalties from Google
Learn about the changes coming to the Semrush blog and the new direction we are moving towards.
In this guide, Kevin Indig gives insight into how startups should do SEO from A to Z to acquire more users, increase brand awareness and find product-market fit faster.
The main reason for this lack of understanding is that vendors don’t set clear expectations, and they don’t educate the client. They also tend to not report what is happening and don’t explain to the client how their services are helping them. If you don’t have solid reporting, then from your client’s perspective you aren’t doing very good SEO work. It is critical that you communicate the amazing work that you are doing because that is going to be the only way that they will know. With that being said, here are the main things that you want to be doing to be more successful about reporting to your clients.
Along with millions of other people all over the world, we were shocked by the events that took place in the US at the end of May 2020. It’s hard to accept that as a society, we still allow such injustice to happen and that we still have to fight against racism and senseless violence.
All franchise owners should have a social media plan in place for their franchisees to avoid potential online reputation management disasters, and to keep the brand voice consistent. In this post, we will break down what Burger King did to reach social media greatness, and see a crisis that occurred anyway. See the 7-step plan that can help you avoid social media problems in the future.
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
This is a guide to on-page SEO. Learn exactly how to optimize your titles, descriptions, and content in 2024.
Is it time to check your website accessibility? Remember that accessibility is about improving the user experience for everyone – including people with disabilities.
SEO (search engine optimization) is an effort to get more unpaid visibility in search engines like Google.
Keyword research is the process of finding & analyzing what relevant audiences search for in search engines.
This step-by-step guide teaches you how to build a content marketing strategy for your business.
Learn how to do a competitive analysis and compare your brand against your competitors.
Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.
Ecommerce is selling products and/or services online via websites and apps instead of in physical stores.
Marketing is all the activities your brand uses to reach your target audience and turn them into buyers.
A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.
Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.
If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.
By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.
We‘ve compiled the top YouTube searches of 2022. Get the YouTube search insights you‘re looking for.
This post uncovers the top 100 most visited websites in the US, deep-diving into a few industries — Media, Retail, and Streaming Services — that show the biggest position changes.