The SEO, SEM, PPC and Content Marketing Blog - Semrush

Event Tracking in Google Universal Analytics

SEO

7 min read

Event Tracking in Google Universal Analytics With and Without the Help of Tag Manager

It’s time to talk about Universal Analytics in detail. Since it was released out of beta on April 2 — with a whole bunch of features available in classic Google Analytics — most GA fans have been trying to migrate to Universal Analytics and take advantage of all of its innovations. Just as with all innovations, these require some time, attention and experimentation to get used to.
7 Best Practices for Top Ranking

SEO

6 min read

HTTP to HTTPS: 7 Best Practices for Top Ranking

Google has a global goal to secure the web. While a noble goal, it requires website owners to become more tech-savvy and invest more in securing their websites. Secure search means Google will give more ranking authority to content and ecommerce websites that have an SSL/TLS certificate.
Amel MehenaouiDec 03, 2014
Perform a Quick SEO Audit with Semrush

SEO

7 min read

How To Perform a Quick SEO Audit with Semrush

Semrush offers a wide range of functions for analyzing webpages and their performance in search engines. In this article, I am going to explain how you can perform an SEO audit with Semrush tools and identify opportunities for optimization, as well as how you can determine how your competitors are doing. For this analysis, we’ve chosen to look at the Spanish version of Samsung.
M.J. CachonDec 01, 2014
Shopping Campaign Competitive Analysis

SEO

3 min read

3 Tips for Shopping Campaign Competitive Analysis

Heading into the holiday season, paid search marketers are working to make sure their accounts are in good shape to garner more clicks, impressions and conversions. With no time left to optimize before Black Friday and little time before Cyber Monday, it’s important to take time to conduct competitive research. It often gets pushed aside due to the amount time of it can take.
JD PraterNov 28, 2014
Most Effective Content Marketing Formats

SEO

6 min read

Which Content Marketing Formats Are Most Effective?

There are many reasons to love content marketing. There’s the audience engagement and sharing potential. There are the SEO benefits, and the reduced marketing costs. And then there is the work. Despite all the benefits of content marketing, there’s no denying it’s a lot of work. Creating content takes time and requires a well-thought out strategy behind it to work.
Pamella NeelyNov 24, 2014
What’s Inbound Marketing

SEO

4 min read

What’s Inbound Marketing?

Have you ever had an interview that was really uncomfortable? You know, the interview during which everyone fired questions at you and watched with blank expressions as you squirmed in your seat. The interview where it wasn’t just your suit that was making you sweat and you couldn’t wait to get away.
Jonathan WickhamNov 21, 2014
Editors' Choice
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SEO Tips for Beginners
Why Google’s 10 Blue Links Will Have to Go (Eventually)
Picking Apart the December 2021 Product Review Update Page by Page 
How to Analyze Your Place in the Online Market and Unwrap New Growth Avenues
SEO Clinic Episode II: Hands-on Landing Page Optimization Tips
How to Hire a Marketing Agency for Your Business
Digital Marketing Trends 2022

Marketing

8 min read

Not Just Another Digital Marketing Trends 2022 Post

It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.
Andrew WardenDec 21, 2021
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