As we all know, content is back on top again. The crown of the King/Queen never really went away; we just forgot how important producing killer content was to get people motivated. Instead, we focused on stuff like backlinking, blog or link wheels, and other SEO tactics that once worked but are now the kiss of death.But what constitutes good content? And how can content do damage to your business.
Growing up, I never thought I would find a career I’d fall in love with. In college I had friends who were passionate about practicing medicine, law, accounting, music — but not me. I figured I was destined to punch a clock, collect a check and complain about my job. Fortunately, I got lucky and ended up finding my stride in search marketing.From day one, I was infatuated with my search marketing career. I’d never loved doing something as much as SEO. “Why?” you may ask.
Hummingbird can cause some troubles for SEO specialists, but what about users?We asked one of the most "advanced" users, Brad Geddes, founder of Certified Knowledge, to share his thoughts on Hummingbird.Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program, and one of the first Google Advertising Professionals and Microsoft adExcellence members. He has written exclusively about internet marketing for more than a decade.
On Sunday, November 24, SEMrush will be celebrating a milestone. After a short beta testing period, this was the day we had our first customer back in 2008.Five years later and growing strong, we have you, our users, to thank. We are grateful for your support!You know who has some interesting insights on SEO, past and present? Our SEMrush CEO, Oleg Shchegolev.Here are some of his thoughts.
If your business demands in-store traffic, SEO on a large, global scale is fine. But you really need to be found in many other places.Local search is not about traditional Google or Bing 10 blue link search results. It's searches made with a specific geographic area as part of the intent. Local search is about being found in multiple apps across multiple platforms from mobile to table to desktop.
We've added one more webinar this month!Our Tech Support Specialist, Maggie, will host her weekly tutorial Tuesday, November 26 at 3 p.m. (EST)Read on for more details.
For years now, Google has offered webmasters the ability to test pageload speeds via browser extensions and an API. For non-technical SEOs, the PageSpeed Insights extension for Chrome and Firefox has been helpful in determining on-page fixes. But anyone who’s used the extension before can tell you the analysis is difficult to put to good use because of how the extension is set up.Thankfully, Google took the hint.
I had the pleasure of attending the Enterprise Search Summit in Washington DC a couple of weeks ago. I am passionate about enterprise search because, in my honest opinion, that is where the future of SEO lies.For businesses large and small, there is a growing awareness of the need for professional services to configure and optimize search within the firewall.
We continue to collect answers from SEO specialists all around the world about the new Hummingbird algorithm.Today, we have an interview with Morgan Vawter. Morgan is the VP of Analytics & Optimization at Piston Agency in San Diego. She has been named a top digital strategist by the Online Marketing Institute.