In their attempt to stop spammers from unfairly dominating the SERPs, Google has pushed out major changes to the algorithm (Hello Penguin 1.0, 2.0, and 2.1!), as well as rewrite some of the Webmaster Guidelines to categorize more types of links as “unnatural.”For instance, anchor text in online press releases is out, as are "DoFollow" links from guest blogs.
Google won’t stop surprising us.At the end of September, Google announced the launch of a new Hummingbird algorithm. Traditionally, new algorithm launches cause alarm in the SEO community — everybody is afraid of SEO efforts that could fail.How can you adjust to the new algorithm? How has Hummingbird influenced work in different parts of the world?Here is the first answer we received from Diego Ivo, CEO of Agência Conversion (www.conversion.com.br), a major SEO company in Brazil.
For a couple of years now, I’ve been watching Google’s activity in terms of Web spam. Of course, their actions to stop Web spam started a long time ago. Some of us noticed it (mostly SEOs), but everyone started really noticing about the time “Panda-guin” devastated many well-known websites.No longer would link wheels, blog networks, sidebar anchor text links or duplicate content be tolerated.
If you are in a competitive industry such as iGaming, consumer finance, spread betting or property, you will engage in link building. However, there is a high budget required for this task. And how do you plan the use of this high budget to get a good result? This is where link planning comes in.At 90 Digital we plan links based on competitor analysis to build the optimal link profile for your website.
If you have an indifferent attitude toward the Business Conference on November 7, pay attention to the most interesting speakers and key features of the conference.There will be 700 participants, 12 sections, three streams, experts from CIS and Eastern Europe, e-commerce projects with a milliard in turnover and the Master-class from Zappos.
First, Google gave us Penguin, the algorithm update that made all of us work harder and smarter to get good rankings on Google. And now, encrypted search, aka “keyword not provided,” is rapidly approaching the 100% mark.Essentially, Google is taking away all access to keyword data. If you’ve relied on keyword rankings to measure and prove your client’s SEO success, well, now you can’t.Hence, SEO has gone from complicated to ridiculously complicated.
Forbes.comJoshua Steimle, who covers startups and online marketing, wrote about SEMrush in "SEO: Focus On The Only Metric That Matters." Steimle addressed the changing SEO landscape and wrote, "SEO tools like SEMrush can be an invaluable resource in helping you generate profits from your SEO efforts."
Remind me: Why am I following this company’s Twitter account, exactly?If your business’ Twitter followers find themselves asking this question, it’s probably not a good omen for the quality of your social marketing campaign. If your followers can’t formulate a snappy answer, it’s probably more dire.Nobody likes to see their social media feeds clogged with pointless promotions and endless drivel.
Join us Wednesday, October 23 at 3:30pm Eastern Daylight Time (12:30pm Pacific Time) for our first SEMrush webinar!The webcast is free for any existing paid customers. Participants will get a better understanding of how SEMrush works, and how the software can be used.
Google Updates used to be a useful service to deliver updates based on customized search queries, but it is now on the verge of obsolescence. This user friendly alert service was a dependable source of information, but has recently faced many performance issues. Many speculate that Google will soon retire this alert service.With Google Alerts’ predicted demise, there is now an open door for alternative apps.