Search marketing has become essential for any business looking to establish an online presence. Entrepreneurs are willing to invest in the various search marketing methods as long as they know the kind of returns they can expect. The two most effective methods for optimizing your website for the search engine remain search engine optimization (SEO) and pay per click marketing (PPC). You can choose to run either or both campaigns for your business.
The priority for almost all webmasters is to get as many people to visit their website or landing page as possible. After all, the greater the volume of traffic they are able to drive, the more chances they have of increasing the number of customers. However, getting people to visit your website is not the only way you can convert them into customers. This is where you need to think about how your website can play a role in boosting the conversion rate you currently have.
Site audits are a great way to determine how your site is faring in the search engines. But when should you audit your site? And how do you get started? What kinds of situations should you look for? Essentially, the purpose of a site audit is to discover all the items that may be blocking a search engine spider from crawling and indexing your site. These include a variety of technical on-page factors, server side elements like redirects and even your content itself.
Pinterest made great strides in 2012 – boasting the largest increase in unique visitors and time spent on-site over any other social network. And it’s now the fourth largest traffic driver worldwide – sending more referral traffic than YouTube, LinkedIn and Google+ combined.If you’d like to start leveraging the power of this social networking site for your business, here are a few tips on how you can drive traffic to your site, and generate leads:1.
It can be difficult to do SEO for a client when you’re working at an agency. Not being on-site can make SEO feel like an afterthought, and getting buy-in and staying in the loop are always challenges.In the modern world of online marketing, agency SEO becomes especially hard since in many ways, everything that happens with a website affects SEO.  Building a holistic brand presence – one that’s larger than just search results – is key to tapping in to the way users search now.
Last week, the search world was abuzz with the idea that Mozilla had been targeted by Google. They had been smacked with a manual penalty for UGC or User Generated Content. UGC is any content that is created or uploaded to a website by the general public. Some examples are YouTube, comments, article directories, etc.What Google had its knickers in a twist about was the fact that one page on their site had an overwhelming number of spam comments.
There was a time when Google used only the on-page factors for ranking a website. However, those days are long gone now. The criteria today for determining a website’s ranking is using a combination of on-page and off-page factors. One of the more important on-page factors remain the Meta keywords for a page. But, the question is whether Google actually gives any importance to the Meta keywords tag used by a website or not.
 The popularity of a website can be gauged by the number of visitors (traffic) it receives. If your sole income is derived by e-commerce, then your life depends of website traffic. However, when you create a new website, you cannot expect people to find it among the billions of existing websites floating about the internet.The technique that causes websites to become popular on search engines like Google is called search engine optimization or SEO.
Negative keywords are the pitfalls of any online campaign – whether SEO or Pay Per Click. The tricky part of them is that having essential traffic volume SEO and adwords negative keywords are unable to give your even a decent conversion. Targeting at such keywords in website promotion comes at cost as spending valuable resources on such keywords promotion doesn’t give any return on investment.
We probably will be right if we assume that those businesses who are just going to enter online market frequently question themselves: “Whether we should start with website promotion in organic search results or use paid search?” Many may quickly discard the paid search option as one which requires a lot of investments. However, we would advise to consider this variant due to the number of advantages among which are budget flexibility, immediate results, super-precise targeting, and other.