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Semrush Blog | SEO, SEM, AI Search, & Content Strategy

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Social Media6 min read

How To Use Instagram Stories To Build Your Audience

If you haven’t used Instagram Stories in your marketing strategy yet, you’re missing out on a lot. Learn how to leverage them successfully to create greater brand awareness, engagement, and conversions. In this post, I’ll be discussing the best ways to engage more people on Instagram Stories.

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Paid Advertising13 min read

6 Smart Bidding Tips That Will Take Your Google Ads To the Next Level (with less of your time!)

Over the past couple of years I have cut down the amount of time I spend in Google Ads by 75%, and yet the results I’m achieving have gotten better and better. How? A solid strategy combined with clever use of automation. In this article, I run through my 6 biggest pitfalls when running automated Google campaigns and how you can avoid them to take your own campaigns to the next level.