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Semrush Blog | SEO, SEM, AI Search, & Content Strategy

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How To Increase Your Click-Through Rate With Emojis

I am going to show you how to properly use emojis to maximize your click-through rates and drive your customers to your website. But first, you need to understand why you would even need to use emojis in marketing copy in the first place. Here is how to properly use emojis to maximize your click-through rates and drive customers to your website.

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Technical SEO9 min read

4 UX Analysis Principles for SEOs

What do you need to do if you don‘t have enough knowledge about UX? What if you don‘t have the skillset? The problem is that normally UX analysis is not part of the SEO skillset. But UX is not more than just focusing on the visitor. If you want to get your hands dirty with UX and analytics, the 4 principles explained below will be a good starting point for you.

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General SEO5 min read

Brand SERPs You Really Should Be Tracking (and Improving)

Search queries in the SERPs for your brand should be tracked, evaluated, and improved. {Brand} SERPs are your new Business Card for prospects, investors, partners, clients, journalists, job candidates, readers, subscribers... but also represent Google‘s opinion of you. You really should be paying close attention. Why? Read on.

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Ecommerce6 min read

How To Boost Your Ecommerce Store's SEO by Offering Promo Codes

Promo codes are a valuable marketing tool for any size ecommerce store. They help create buzz about your products, attract traffic, encourage people to buy, and more. But many don’t realize the real power promo codes have to improve SEO as well. This article offers strategies for using promo codes to help make sales while enhancing optimization techniques.

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Ecommerce7 min read

Amazon Storefronts — Protect Your Brand and Increase Sales

Learn how to create an Amazon Storefront with Brand Registry 2.0. You can create a custom Brand Storefront with images, text, product links and even video to protect your brand and increase sales. Learn how to assign user rights, to design your storefront, add Source Tags and use Store Insights to track internal and external marketing campaign efforts.