Subscribe to the SEMrush Blog to get valuable content delivered right to your inbox
You have successfully subscribed to our blog.
Every website wants and needs traffic. There are no two ways about this. Whether it is a landing page for a retail site or a business’ main website, getting people to visit it is important or else there is no point in keeping it online. There are several ways in which you can work towards generating the traffic volume you want for your website. The three top methods or rather the three kings of internet marketing are SMM, SEO and PPC.
Google dominates the search market. Google is the best search engine there is. Google controls at least 60% of all searches performed across the world. Google is the only search engine you should be optimizing your website for.All the statements made above are correct except the last one. The jury is still out on whether Yahoo SEO and Bing SEO are worth the effort given that Google SEO is going to drive most of the traffic your website receives.
Most websites out there are in a rush to try and get to the top of the search engine rankings. Yet, precious few pay attention to the actual search engine results page (SERP) people see when they search for the keywords related to the website. This is where Google Sitelinks come into play. For those of you who are not familiar with Sitelinks, they are the links within a site that are displayed below its listing on the SERP.
Keywords are the lifeblood of your PPC campaign. You need to make sure you are using the best keywords in your ads to get people to click on them. Else, you cannot realistically expect your campaign to be successful and deliver the results you are looking for. When it comes to measuring the efficacy of the PPC keywords you are using, the Quality Score assigned to them goes a long way towards helping you find out whether you are on the right track.
When choosing the keywords for your campaign, you need to pay special attention to the match types you are selecting. Keywords are the heart and soul of an online marketing campaign thus you need to pay special attention to the ones you choose. For SEO keywords and AdWords keywords, there are three different match types. You need to know each type in detail so that you can make the right decision regarding which ones you want to add to your campaign.
Do you have an AdWords account? The number of people signing up for Google’s keyword tool continues to rise day after day. The tools, resources and features offered by Google make it the perfect keyword management platform. You can discover the best keywords to use in your campaign and also find what you need to manage them effectively. This is why more people are starting to use AdWords and the trend doesn’t appear to be ceasing any time soon.
Businesses are leveraging the power of the internet to boost their sales and profits. The goal is to get as much online traffic to their website as possible so they can convert the visitors into customers and make money. For this purpose, they make use of the two best internet marketing solutions available to them, namely search engine optimization (SEO) and pay per click (PPC).
Keywords are the lifeblood of any SEO campaign. Without using the right keywords, you cannot optimize a website. This is the easiest way to describe the importance of SEO keywords. Unless you have chosen the right keywords, you won’t be able to get your webpage, blog or landing page to the top of the pile. This is why following the best practices for choosing SEO keywords remains one of the foremost internet marketing tips you will find.
The world of search engine optimization (SEO) is in a constant state of evolution. What’s hot one day is forgotten the next. The tactics you might be using today could be obsolete in the next few weeks. With SEO, you never know. However, one thing that has remained constant over the years is the importance creating readable text for SEO purposes.
Before I take a client on for SEO, I review his or her website to see where it stands in terms of optimization. Some sites are over-optimized, while some have no optimization at all. But the one thing I find, almost universally, is that webmasters do not pay attention to optimizing their images. The ALT tags are missing, and sometimes, webmasters don’t even realize that they're pirating the images.