The SEO, SEM, PPC and Content Marketing Blog - Semrush

Cost Per Click Advertising (CPC) Model

SEO

2 min read

Benefits of the Cost Per Click Advertising (CPC) Model

The key to successful performance of any online business is to find a source for highly targeted audiences and getting as many potential customers as possible at the lowest price. In most cases, cost per click advertising would perfectly suit the method for achieving this goal and attracting relevant visitors to any website at a very affordable price per visitor and on very beneficial conditions.
SEMrush BlogMay 21, 2013
How Much Does a Keyword Cost
Social Media Advertising
The Benefits of Google Analytics
Choosing Websites for Google Ads at the Google Display Network
Keep Keyword Density Natural and Avoid Keyword Stuffing

SEO

3 min read

How To Keep Keyword Density Natural and Avoid Keyword Stuffing

Keyword stuffing is the Lord Voldemort of the SEO world. It is one thing marketers try to stay away from as much as possible. There is a strong temptation to add as many keywords as possible to the content you have created. However, Google will pick you up on it sooner or later and you could face a hefty keyword stuffing penalty as a result.
SEMrush BlogApr 15, 2013
Editors' Choice
rich snippets
SEO Tips for Beginners
Why Google’s 10 Blue Links Will Have to Go (Eventually)
Picking Apart the December 2021 Product Review Update Page by Page 
How to Analyze Your Place in the Online Market and Unwrap New Growth Avenues
SEO Clinic Episode II: Hands-on Landing Page Optimization Tips
How to Hire a Marketing Agency for Your Business
Digital Marketing Trends 2022

Marketing

8 min read

Not Just Another Digital Marketing Trends 2022 Post

It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.
Andrew WardenDec 21, 2021
sem marketing
email marketing
cpa marketing
Marketing Campaign Guide for Businesses and Agencies
content pillars
top trending topics
Supercharge Your Content Marketing
types of pillar page
tone in writing
thought leadership