The SEO, SEM, PPC and Content Marketing Blog - Semrush

3 min read

How Much Does a Keyword Cost? Check Keyword Prices before Launching AdWords Campaign

Businesses online are looking to increase their customer base and maximize their sales potential. For this, they need to advertise their products and services across the internet. Google AdWords remains one of the foremost platforms for marketing your business online.

SEMrush BlogMay 16, 2013

3 min read

Social Media Advertising: Reaching Your Target Audience Fast and Easy

For marketers that have a clear idea of who their target audience is, using social media as platform for reaching them is the best approach. In some cases, marketers don’t actually know there they may find their target audience so they resort to SEO and other internet marketing tactics.

SEMrush BlogApr 25, 2013

3 min read

The Benefits of Google Analytics and Google AdWords Certification Programs

The importance of Google Analytics and Google AdWords has grown in leaps and bounds over the years. Today, any online marketer who wishes to transcend the search engine rankings has to make use of these two services offered by Google. And for good reason too.

SEMrush BlogApr 25, 2013

3 min read

Choosing Websites for Google Ads at the Google Display Network

The Google Display Network is a collection of websites on which you can place your business’ ads. There is a variety of ad types you can choose from. Furthermore, Google lets you be the captain of the ship with regards to selecting the websites your ads would be displayed on.

SEMrush BlogApr 24, 2013

3 min read

How To Keep Keyword Density Natural and Avoid Keyword Stuffing

Keyword stuffing is the Lord Voldemort of the SEO world. It is one thing marketers try to stay away from as much as possible. There is a strong temptation to add as many keywords as possible to the content you have created. However, Google will pick you up on it sooner or later and you could face a hefty keyword stuffing penalty as a result.

SEMrush BlogApr 15, 2013

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Editors' Choice

6 min read

How to Get Rich Snippets (Beginner’s Guide)

Rich snippets can help boost your organic CTR. Here’s how to rank for them.

Shelley WalshMay 17, 2022

11 min read

12 Essential SEO Tips for Beginners to Boost Traffic

Try these 12 essential SEO tips to improve your rankings and organic traffic.

Connor LaheyFeb 04, 2022

12 min read

Why Google’s 10 Blue Links Will Have to Go (Eventually)

What does the future hold for the Google SERP? Here’s a look at why the way Google goes about showing organic results might undergo serious renovations in the not too distant future.

Mordy ObersteinJan 24, 2022

24 min read

Picking Apart the December 2021 Product Review Update Page by Page

What kind of content was Google looking to reward with its December 2021 Product Review Update? See first-hand what kind of product review content won and lost rankings so that you can be prepared for the next time Google releases a Product Review Update.

Mordy ObersteinJan 12, 2022

4 min read

SEO Clinic Episode III: How to Analyze Your Place in the Online Market and Unwrap New Growth Avenues

We invited 5 digital marketing experts to share their ideas on how a brand can use insights from competitive and SEO analysis to evaluate market gaps and close them. Go through the videos below and learn how to explore the competitive landscape, use keyword analysis to discover untapped keyword opportunities and seize them, and more.

Eka EbralidzeDec 14, 2021

4 min read

SEO Clinic Episode II: Hands-on Landing Page Optimization Tips

Landing Page Optimization Tips: this is what the second episode of our “SEO Clinic” series is dedicated to.

Eka EbralidzeOct 29, 2021

10 min read

How to Hire a Marketing Agency for Your Business (4 Steps)

Are you struggling to focus on your business AND do all of the marketing yourself? That’s where hiring a marketing agency can truly pay off. Dive into our quick 4-step guide to get started.

Victoria LiaonenkaJan 12, 2022

8 min read

Not Just Another Digital Marketing Trends 2022 Post

It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong.

Andrew WardenDec 21, 2021

4 min read

5 SEM Hacks to Improve Your Ad Campaigns

Try these tried-and-true tips and tricks for better SEM campaigns.

Kelly LyonsOct 28, 2021

8 min read

How to Get Started with Email Marketing in 6 Easy Steps

Learn how to get your email campaigns up and running with Semrush.

Danni WhiteOct 27, 2021

6 min read

CPA Marketing: How It Works & How to Build an Effective Strategy

We explore how CPA works, its many benefits, and how to build your own CPA strategy.

Michelle OfiweOct 22, 2021

10 min read

A Quick Start Guide to Effective Marketing Campaigns

Learn how to create an effective marketing campaign, find the steps and stages that marketing teams should go through to achieve successful outcomes from their marketing campaign.

Victoria LiaonenkaSep 19, 2021

15 min read

Building High-Performing Content Pillars: Your Ultimate Guide

Explore this guide to learn what are content pillars and how to build them in your company. You will also dive into some prime examples of pillar content from the web that successfully incorporate cluster strategy into their framework.

Margarita LoktionovaMay 13, 2022

22 min read

12 Great Reasons to Use Semrush to Supercharge Your Content Marketing

So what does Semrush do and how does it help with your content marketing? Well, Semrush is an SEO tool that does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for backlinking opportunities and lots more.

Ilyas TekerFeb 21, 2022

8 min read

3 Types of Pillar Page (and How They Help With Ranking)

Find out how you can utilize pillar and cluster pages to enhance your content, improve your SEO, and reach your target audience. This article will show you the types of pillar pages and useful examples you can replicate.

Connor LaheyFeb 18, 2022

11 min read

How to Establish Tone in Writing (Guide + Examples)

What is tone in writing? What are the key types and examples of tone of voice you can use in your copy? Explore our ultimate guide for 2022 and find the perfect tone for your brand!

Margarita LoktionovaDec 29, 2021