In today’s internet age, managing your online reputation is crucial. What people think about your business is extremely important. With the power available to the people, one bad review or negative comment regarding your business or website could lead to a steep decline in its popularity. That is something you don’t want for sure. While there are ways in which you can manage your reputation on the web on your own, there are several companies that offer the services you require for doing so.

When it comes to using Google AdWords, you can select ads in a wide range of formats. This variety is what makes AdWords superior to most ad services available but it can also be the cause of chaos and confusion. For someone who doesn’t understand the ins and outs of online ads, selecting one can be a headache. This is why you need a primer on each Google ad format you have the option of choosing, from purely text-based ads to flash ads.

The Google Display Network is a collection of websites on which you can place your business’ ads. There is a variety of ad types you can choose from. Furthermore, Google lets you be the captain of the ship with regards to selecting the websites your ads would be displayed on. Generally, Google isn’t known to give marketers a free hand with their campaign when talking about the sites on which the Google ads would be placed.

The importance of content has grown drastically over the past year or so. In fact, it is being said that 2013 is the year that content regains its lost importance and plays a more prominent role in determining a website’s online success. This is why businesses and websites need to start paying more attention to their content creation process. The first step is to get a few freelance writers on board.

When creating ads for your campaign, it is imperative that you add high value ad keywords to the text you are going to use else your ads wouldn’t be optimized in the best way possible. Getting people to click through on an ad is difficult enough and without using the right keywords, it becomes even more challenging. Though there are many factors that determine whether or not your text ads are effective or not, it is the content which is the key to your success.

When it comes to keyword search volume, you cannot rely on assumptions and projections. However, if Google tells you that a keyword is going to fall and fall badly, you should sit up and take notice. Google is the leading authority as far as keyword trends is concerned and ignoring what it has to say could be to your detriment. For this purpose, Google Trends is the best tool you can use.

Every website wants and needs traffic. There are no two ways about this. Whether it is a landing page for a retail site or a business’ main website, getting people to visit it is important or else there is no point in keeping it online. There are several ways in which you can work towards generating the traffic volume you want for your website. The three top methods or rather the three kings of internet marketing are SMM, SEO and PPC.

Google dominates the search market. Google is the best search engine there is. Google controls at least 60% of all searches performed across the world. Google is the only search engine you should be optimizing your website for.All the statements made above are correct except the last one. The jury is still out on whether Yahoo SEO and Bing SEO are worth the effort given that Google SEO is going to drive most of the traffic your website receives.