While several businesses and marketers erroneously use native advertising and content marketing interchangeably, these content formats have very different meanings and capabilities. Understanding the difference between these definitions is of particular importance in understanding how internet marketing is evolving while planning for the future. This post dives a little into the difference between these two content formats.
We analyzed 20,000 websites that have multiple language versions using the Semrush Site Audit tool — a powerful site auditor that checks websites according to approximately 50 parameters. Below you’ll see the percentage of websites with hreflang mistakes and issues which were detected on at least one page.
Learn from the experts at Instapage how to better design your ebook landing page so you can generate more leads and nurture them to sale.
Your company has been growing and growing, and at some point, you’ve decided to go global. You’ve defined your overall business strategy, you know which countries you are targeting and who you will be competing against in the new markets. Your next logical step would be to evaluate your SEO opportunities in your target locations and think about how your digital presence should be organized. In this how-to guide, we will show you how to plan your digital globalization with the help of Semrush and other marketing tools.
A domain extension could be a critical factor in Click-through Rate (CTR), traffic and ultimately it will affect your SEO. But we question if the new TLD extensions are a critical factor in improving the SERP of your website and if the risk to switch to them instead of fighting for a trusted domain.
Here are some proven ways a small business can ensure safety for itself and its customers. Incorporating serious security measures — SSL certificates, access control, two-factor authentication has become indispensable.
