Keyword stuffing is the Lord Voldemort of the SEO world. It is one thing marketers try to stay away from as much as possible. There is a strong temptation to add as many keywords as possible to the content you have created. However, Google will pick you up on it sooner or later and you could face a hefty keyword stuffing penalty as a result. Yet, one cannot ignore the importance of adding relevant keywords to articles or blog posts. After all, without it SEO becomes virtually impossible.
Even though most brands and site owners understand that they need SEO in some shape or another, in order to excel in today’s online marketplace a lot of them still don’t completely “get it.” I’ve dealt with plenty of site owners over the years that think SEO is a one-and-done deal; make some changes to the site, get a couple links, and call it a day.
Coming up with new ideas for your blog posts on a regular basis is difficult. Sometimes, you feel drained out and are unable to come up with any themes you can work on. This is where you can use a helping hand. When it comes to blogging, Google Alerts isn’t the first resource which comes to mind. As you know, the Alerts feature from Google is for setting up notifications related to different topics.
Alongside all of the other challenges a startup faces, developing an SEO strategy can be an intimidating task. But like it or not, SEO has become a fundamental component of any startup’s business strategy, and for better or worse, it can have a lasting impact on a company’s success. If you want the best for your startup, getting smart about SEO is one of the first things you should be doing. So where do you start the journey and how can you navigate for the long term.
When it comes to SEO, there are few more effective methods to use than natural link building. You can carry out the link building process off-site and provide the links you are looking for to your website or landing page. Google has changed the filters and settings of its search feature several times in the past couple of years but one thing has remained constant: quality links boost your SEO.
Customers are the lifeblood of any business. Without them, a business cannot survive, let alone thrive and grow. Knowing your target audience well is crucial to understand their needs and wants and gear your products and services towards them. The more you know about your potential customers, the greater is your chance of converting them. You can get to find out more about how your visitors perceive your business through user behavior tracking. This plays a huge role in your business’ success.
There is no way you can copy your competitors’ links and get away with it. The new algorithms and filters deployed across the search engines make it virtually impossible for marketers to ‘borrow’ backlinking ideas from their rivals. This is why they are forced to come up with new and innovative ways to get backlinks. Yet, because you cannot steal it doesn’t mean you cannot gain something useful from competitors’ backlinks analysis.
I've been asked quite a few times recently about various factors that affect a site's ranking in the search engines. Invariably, most people I talk with aren't familiar with Google's published best practices for Search Engine Optimization (SEO). Their online guide is quite useful for familiarizing (or re-familiarizing) yourself with the basics.
The internet has given more power than ever to the consumers. They now have more information about the products and services on offer and can make informed decisions. This has made life difficult for businesses as they now have to make sure they are targeting their audience through every medium possible. Over the past few years, using social media for marketing has become common. Virtually every business under the sun, big or small, is using social media websites for getting more customers.
There are few things more frustrating for a visitor to your landing page than to discover the page load speed is slow. Internet users are not the most patient bunch of people and are likely to click away or close the browser if the page does not load within a few seconds. If you want to convince your visitors to spend more time on your landing page or website, it is imperative that you work towards improving the site load time so the visitors stick around.