SEO
Competition in the today’s e-commerce marketplace is a tough race. To stay ahead of the competitors, online stores need to up their SEO and PPC game and find new ways to increase conversions. Read about workable tips tried by Google, BigCommerce and CommerceHub to improve your online business performance and refine your e-commerce marketing strategy.
PPC
Successful PPC campaigns have two aspects: thorough keyword research and well-planned remarketing ads. Lunching the perfect remarketing strategy can be tough. During our latest #SEMrushchat, we invited Michelle Morgan to share her insights on improving PPC campaigns through remarketing ads. We discussed how to remarket ads by focusing on the target audience, and so much more.
SEO
Glenn Gabe of GSQi explains how to use SEMrush‘s new organic research reporting with live graphs. Live graphs provide immediate visual feedback while enabling SEOs to analyze sites at a granular level. In this post, he will walk you through what you can do with the new organic research section, including specific examples of drilling into the new reporting.
Influencer marketing is a highly effective strategy for increasing brand awareness – when done right. But what works and what doesn’t? How do you ensure that you are working with the right social influencers and what types of campaigns should you work on? I am going to share my best influencer marketing tips, strategies, and examples to help you generate more awareness for your business.
Struggling with YouTube video marketing? Learn how to get started with a new channel, learn simple steps & techniques on how to do keyword research, create & upload videos, grow your channel with organic video views, and find out which video equipment we use. Here is how to achieve the 1,000 YouTube subscribers & over 4,000 hours of video watch time.
While some of us have busy watching the World Cup, Google has been busy releasing tweaks, updates, and new features. There has been a big emphasis on video and video advertising and increased control for users over the advertising and content they receive.Tune in for the Search Marketing Scoop podcast today, and keep reading the digest to discover all the news that matters.
SEO
Understanding how Google identifies quality content is crucial to staying competitive. Tying together synonyms & similar phrases were the beginning of a smarter Google algorithm, but now Google can tie together related concepts to understand which content provides the greatest breadth & calculate how often those concepts appear on a page to identify which piece provides the most significant depth.
Unfortunately, about 40% of marketers still struggle to generate and prove the ROI of their marketing activities, which is why we invited Katy Katz to share strategic insights on generating ROI from inbound marketing during our latest #SEMrushchat. Katy, along with our other chat participants, shared their own experiences and knowledge to the discussion. Here is what they had to say:
Irrespective of the business you deal with, customer engagement counts as one of the most essential KPI for calculating a brand’s value. This post is going to provide you with effective strategies to engage your customers and help your brand grow. Check them out!
We have discovered that out of over 200 ranking factors that Google takes into account, 67 of them are related to content creation. So the challenge for content marketers is to create compelling content and optimize it at the same time. But how does one optimize a piece of content effectively? We can help!