PPC
Companies that have tight budgets need to make the most of their PPC activities to ensure they are not flushing money down the drain. A well-planned local PPC strategy allows you to put your message in front of the right people. This post will walk you through the step-by-step process of optimizing your geo-targeted campaign and provide you with insightful tips for smarter local PPC.
SEO
Pruning is a powerful method to improve organic traffic to your site and raise overall user experience. In this tutorial, I explain how to prune your site with SEMrush.
SEO
We frequently do technical SEO audits of selected sites. This time, we chose thebbqdepot.com, and we brought Arsen Rabinovich, SEO expert, speaker, and founder of Los Angeles-based agency TopHatRank to examine the site and share his perspective on how to improve the SEO elements on the website. Our other chat participants jumped in with their suggestions, here‘s what they had to say:
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SEO
Do you want to earn more money from your website by generating more leads and sales while making the best use of your resources? In this article, we show you how to use your own data to find the profit centers of your website and where you need to focus your resources to make more money from your SEO efforts.
Do you sometimes quietly question your content team’s work? In spite of all the “good” stats they show you, there is still a nagging feeling that you might be throwing your money away? You should never be in the dark about your content’s performance. With that in mind, we decided to show you how to evaluate your content team’s work and assess the quality of their output.
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SEO
Every Local SEO project is different, which means you can’t run from an SEO checklist. Find out what we did to get the results we needed in an area with tons of tourists and two major airports.
SEO
Marking its 14 years as a public company, Google celebrates the occasion with...the way it always celebrates all major occasions, with the release of new tweaks and updates. From a major revamp of Google Drive that now turns into Google One and more experiments with Featured Snippets, to a restyle of Display ads and many new features for advertisers. keep reading to see all the changes.
PPC
Local PPC is here to stay, but many advertisers still believe it is not important for them. It is widely thought that only location-bound businesses should focus on local PPC. EVEN for businesses operating completely online, tailoring their campaigns to a specific location can help optimize their advertising spends, as is proven by our new study.
Over the last few years, the increasing shift towards digital marketing has led marketers to focus more on growth and results, rather than advertising reach or an over-emphasis on sales. That is why we invited Christoph Trappe to discuss how effective content marketing can jumpstart customer acquisition, user engagement and increase brand loyalty.
This summer was very hot for SEMrush — we celebrated our 10th anniversary, and rolled out some major updates! As we take a breath from the celebration, we want to share our latest achievements with you.