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October 20, 2017
SEO

5 Hidden Google Analytics Reporting Features You Should be Using

I will cover 5 potentially unknown features in Google Analytics, how to use them, examples, and my personal opinion on their limitations. This won’t be a completely comprehensive post but is meant to open the door for discussion or potential use cases.


The power of influencers continues to grow stronger, and with this comes an outpouring of brands attempting to create relationships and work with these influencers. But how can you stand out from all the other brands in your target influencer‘s inbox? The answer comes when you stop trying to pitch them, and start involving them.
SEO
See the latest Google news related to AMP, travel, the AdWords Dashboard, the new Beta for AdSense Publishers and much more that happened between September 6-20.
SEO
Today‘s marketers know that keyword stuffing is SEO suicide. Learn more about how to avoid it so you can succeed online.
Since SEMrush Site Audit report includes the results for accelerated mobile pages, you can find out the AMP situation on your website at any moment.
PPC
We decided to get the essential PPC do’s and don’ts that help marketers to get the most out of their advertising campaigns. Brad Geddes, along with our other SEMrush Chat guests, shared their experience and views on how to make sure that you spend your budget as effectively and efficiently as possible:
You’re probably one of those who wants to start selling on the Internet. Or perhaps, you already have a store but are looking for ways to increase its visibility and popularity. One of the most effective ways to do that? Optimize your online store for the search engines. Let’s explore the different methods on how you can up your rankings for the search engines like Google, Bing, and Yahoo.
47% users want sites to load within 3 seconds or less. Nearly 40% visitors bounce off a site if it doesn’t load within 3 seconds. Clearly, your mobile website’s loading time can easily spell the difference between success and failure for your ecommerce business. Optimizing your mobile site for speed can actually help you rank well on Google, drive in torrents of traffic, generate sales-ready leads and optimize your conversions easily.
SEO
Does using an alternative TLD or so-called new-gTLD affect SEO? Common knowledge suggests that it doesn’t, so why do people insist that you use ‘.com’?
PPC
The desktop is dead, the leaderboard is the king: SEMrush has conducted its first display advertising study pulling together information on over 2 billion impressions. As a result, we identified several interesting trends and patterns that will help advertising specialists make more data-driven decisions in their upcoming GDN campaigns.
Social media isn‘t just for connecting with family and friends anymore. Social media networks have transformed into solid platforms to help build business relationships and companies are now using social media channels to establish their brand voice, increase their reach, build their brand, and expand their customer network.