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Online audiences are constantly voting for content: they vote with likes, views, clicks, and shares. Instead of simply measuring those votes, it’s time to create content that prioritizes consumer preference.
PPC
Are you looking for useful and top end PPC tips? Stop looking for and go on reading. PPC campaigns, when executed in a smart way, can significantly boost your traffic and sales and do so quickly. The challenge is to make your targeted audience notice your message among tons of other proposals and then convince them to click on it.
SEO
URL redirection is a way to move your website visitors to a different webpage than the one they originally requested. It usually happens when the page requested is unavailable. Redirection is a very important step to make sure that your visitors get send to the right place. During our latest SEMrush Chat, we discussed the details of redirects with our special guest Joe Williams, Founder of Zen Optimise, managing director and SEO trainer.
SEO
Keyword research, link-building, online content, on-page and off-page SEO form part of the vocabulary of every smart SEO team. However, being aware of what should be done and knowing the best way to do it are two different things. Marketing teams and professionals can significantly simplify as well as improve their work taking advantage of practical tips and strategies in 2017.
We break down the exact process we use to get featured in the LA Times and other top tier publications. A step by step guide that you can replicate yourself.
Are you implementing strategic visual marketing content in your day-to-day? Several reports suggest that customer loyalty is fast dwindling, with customers switching from brand to brand in a restless disarray.
In today’s web world, ‘Content is King’ and building the right content strategy for a mobile app is the secret key to success. This post aims to educate you about the ways to crack that key.
PPC
When I organized the first ADworld Experience back in 2012 there was only 1 big giant in the PPC world: Google AdWords. The progressive shifting from an AdWords dominated PPC scenario to a more open online advertising market was a reality.
Do you believe your company is in need of a website redesign that better represents your business and works like a salesperson for you? A website should be user-focused, tell your story, function effectively, and grow your business. Most of all it should work as your digital sales person and take your users through a conversion funnel. Let’s delve deeper into these factors and give you a better understanding of how your website should be performing.
While many businesses are eager to simply get a website up and running, not a lot of them actually invest the necessary time to first build a solid marketing strategy foundation. After all, your website is the biggest marketing tool in your arsenal. Don’t you want the right infrastructure in place that will allow you to leverage your website as a tool to easily attract new customers.

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