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Search engine optimization remains a vital part of any digital marketing mix. However, attracting new people to your website should not the ultimate goal of your business. It’s important to take the next step by converting your organic traffic into regular visitors and paying customers. In order to figure out how make sure your SEO efforts result into high conversion rates, we invited Manuel da Costa and Conversion World to our SEMrush Chat.
Local SEO has become a powerful tool for businesses to target potential customers who are ready to buy. Optimizing a single-location business for local search is easy, but if you run a chain, increasing the visibility of each location can be a challenge. Half of local-mobile searchers are looking for business information like a local address. Here’s how to make sure people find the right information about your business, no matter which location.
The websites allow a business to devise a better plan in their marketing strategies with the carefully devised aspects which can be included for the greater target reach. The proper analysis and tracking of a website help people in understanding the needs and demands of the business and devise a better marketing strategy accordingly. You can improve the sales effectiveness of a website by using some different techniques.
The world is crowded with cybersecurity companies, and with 80 to 90 million cyber security threats per year, it’s no wonder that there are so many. Unfortunately, that means that standing out online as a relevant cyber security company can be a struggle. So, how do you make sure that potential clients find you before your competitor? Learn how to stand out of the crowd with 5 steps to cybersecurity keyword research.
So what‘s the most cost-efficient and relatively time-saving way to get your site on Google‘s first page with limited resources? Link building is the answer. SEMrush recently held a webinar with link-building expert and entrepreneur Jon Quinton, the owner of Overdrive Digital. Jon shared some strategic startup hacks and personal insights on link building. The webinar itself is online, so you can easily access Jon‘s presentation on the freelance way.
If you advertise a product or service in your blog, particularly excessively, odds are that you’ll alienate your clients and over time your SEO or brand may suffer too. There is a way to write a blog that both markets your product or service AND that readers will love. Simply follow the 5 rules below. Advice on how to write blog posts your readers will love that also let you market your business. Tips on what to blog about with 15 ideas for writing inspiring blog posts.
For a period in December, a group of Russian criminals referred to as “Ad Fraud Komanda” (or “AFK13”) stole between $3 million and $5 million dollars daily from advertisers and publishers. The Methbot attack is only the beginning. By understanding IVT and taking steps to prevent it, you can defend yourself from the increasingly frequent cyber attacks on digital media. Here‘s a few tips.