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Ever wonder how certain types of content get attention? Promoting your content is one of the keys to garnering attention, traffic, and more. If you do not promote your content, you will not get the readership you need to succeed. Read through our handy toolkit of content promotion tips and find 20 ideas on ensuring your content reaches its intended audience!
Google Ads can be one of the most efficient ways to attract relevant customers to your business. As is the case with many marketing pursuits, though, the question usually comes down to budget: can you afford Google Ads costs? In this guide, I will run through the process of getting started with a Google Ads PPC campaign so you can boost your digital marketing efforts in a cost-effective way.
Is there an optimal length that your content should be? Should you be setting minimum wordcounts for your content? In this guide, we tackle the topic of short-form vs long-form content, sharing insights into how long your content should be and how a successful strategy should balance different formats to drive success.
This article will talk about the SEO best practices for URLs. You will learn what a URL is, the best practices for category structure, and how to improve click through rate from search results.
Think of your social media content strategy as your blueprint for success for your business across the social platforms that you choose to build up and engage with an audience on. In this guide, we walk you through a simple 7 step process to craft a strategy that sets you up for success across your social platforms.
This year, the whole world changed. As everyone around the globe was impacted by COVID-19, small businesses everywhere had to face the change head-on. They had to mitigate shutdowns, new safety requirements, and a tough economic market. Recently we conducted a survey-based study to reveal the biggest marketing challenges that small businesses are now facing. In this post, you’ll find the study results and actionable tips to successfully overcome the challenges.
If you’re looking to outsource content marketing, you may quickly find yourself overwhelmed with options. We asked our audience about their top priorities and criteria for choosing a content writing service provider and added our own actionable tips to their answers to help you choose the best one for yourself!
Using the right tools can make content creation so much easier and more successful, and to help you to discover new ones to try out, we‘ve rounded up 40 of our favorites, covering everything from research and ideation through to those that can help you to create better visual or video content as well as a number of awesome resources to check out.
SEO strategy optimization is a continuous process. You always have to monitor your competitors‘ efforts and performance. Learn how to do keyword and backlink competitor analysis through a consistent and proven process in order to get insights for staying on top.
If you‘re not using evergreen content to deliver ongoing growth, there‘s a good chance that you‘re missing out on valuable search traffic, and in this guide, we dive deep into how to create content that stands the test of time and that can help you to enjoy compounded growth from every single piece that you hit publish on.
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