Marketers aim to spread the word about their brand to a wide audience, and they often do this by trying to make their content go viral. Just like a biological virus, a viral marketing campaign spreads from one person to another, resulting in a large number of views, substantial amount of social shares and remarkable brand awareness.
SEO
When SEO optimization process becomes more complicated, a go-to instrument has to go through the changes to make it easier. Read about 11 SEMrush Position Tracking features that will show you the new advanced way of work with local and mobile rankings.
Find out the latest e-commerce tech trends of 2018 which are dominating this year and how they will drive the momentum of the e-commerce business. We have grouped them as (a) Customer-focused trends, (b) Technology-focused trends, and (c) Engagement-focused trends.
SEO
With so much information coming out of the latest Pubcon in Texas and big announcements from Gary Illyes, we certainly have a lot to discuss – is Mobilegeddon just around the corner? And what about content? Apart from Pubcon, these last few weeks saw Google push its AMP agenda even further and, of course, Google’s big launch on Product Hunt with its Hangouts Chat, the biggest Slack rival for now.
We live in the information age, and what you say or do online can have a massive effect on how people perceive your business. There are some actions you should take on social media platforms, as well as some things to avoid, to make sure that you don‘t needlessly offend your audience or erode hard-won trust in your business.
Should we or shouldn’t we update our Meta Descriptions? This seems to be the question on the minds of the whole SEO industry right now. Every good SEO has good intentions for their clients. And we only want to make changes when we know that there’s going to be a measurable impact. Although there is one Google update that many are still unsure of the best way forward.
PPC
There is a lot of competition in the PPC space and in organic search alike, so knowing how to knock your campaigns out of the park can make a huge difference in the growth of your business. We wanted to help with that. Kirk Williams joined us for last week’s #SEMrushchat to talk about how to create a killer Google AdWords PPC campaign in 2018
SEO
A properly implemented Amazon SEO Strategy is essential to success on Amazon. Performing Keyword Research and strategically placing search terms in your product features, titles and descriptions can make the difference. Learn Amazon Search Engine Optimization best practices to launch new products and increase your Amazon sales.
SEO
Keyword Kombat is BACK! This time, we are focusing on movies. Do you think you know a lot about movie-related keywords? Find out by playing our game and let us know what your high scores are!
Search Marketing Scoop is our new podcast that features our brilliant and charismatic host, David Bain, and expert guests. They will discuss the latest news from Google and offer valuable insights for the search and online marketing communities.