Yesterday Google announced they are removing double organic listings in search results for sites that rank on the first page and also capture the Featured Snippet.This blog post outlines exactly how to measure the impact of the change alongside exactly what you need to do to fix it if this is looking like a negative change for your site.
Google Tag Manager is a vital tool for any webmaster or site owner. The system plays a critical role in managing any website’s tags. It makes tag management fast, efficient and easier to understand for those of us who aren’t pro coders. This definitive guide will give you all the information you need to become a Tag Manager expert.
This article aims to give an overview of what SEO is, why it is important, how Google functions, and a general guide to what you can do. This article is not a definitive guide to every aspect and subtlety of SEO — search engine optimization. SEO is a vast subject that cannot be fully covered in a single article.
This guide is intended to teach you how to do in-depth and meaningful keyword research. Good keyword research allows you to uncover the terms, phrases, questions, and answers that are important to your users or customers AND important to achieving your goals, whether they are getting more pageviews, capturing leads, or selling products and services.
People love podcasts, and many individuals and businesses are wondering if podcasting is a strategy that could work for them. In last week‘s #SEMrushchat, we discussed who should start podcasts, what to consider before getting started, how to use them to make a profit, what listeners are looking for in a podcast, and what people can learn from successful podcasts.
Reporting is a tricky thing that can either make or break your entire marketing process. Whether you prepare a report for your client, your boss, or a colleague, there is always a risk of drowning in the data, drawing the wrong conclusion, and going in the wrong direction. We put together 9 examples of marketing reports for daily, weekly, or monthly use.
Welcome to the first Google News Digest of 2020. We are going to change things up this year and add some of the best and most helpful articles our industry shares, as well as news about Google. The information our industry provides is so important and helps businesses and agencies manage the constant changes Google makes, so we feel it makes sense to share their knowledge in this digest.