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In this post, we’ll give you the templates and instruction for a fully-automated data dashboard that lets you interpret, transport, and reorganize marketing data for Facebook and Instagram campaigns, in a way that is actually productive.
We’ve gathered 7 reasons to monitor mentions and prepared actionable tips that will help you to manage your reputation based on what people are saying online. Bonus: awesome infographics inside.
We have summarized different tests and changes the SEO community has found and documented, as well as the updates Google has announced over the last two weeks. There have been some major changes in Google Ads and some updates in Google tools all marketers should know about.
SEO
In today‘s Weekly Wisdom, I am going to show you exactly how to decide if a website is a good place to get a link from or not. And then I will show you some tricks to kind of bulk analyze this, so if you get lots and lots of them, you can very quickly put it into your workflow.
Our team had a very detailed and informative conversation in last week‘s SEMrushchat, and the information shared could help small business owners, marketers, and agencies. Our guest, Nichole Elizabeth DeMeré, and our community shared insights about what makes them engage with online communities, and the strategies that have helped them build a community through social media.
The worst nightmare for a webmaster happens when they find a sudden drop in their site rankings and all their hard work is gone! Are you one of those? Well, take a deep breath! You are not the only one. Every website has faced or will face a drop in rankings in the future. You can’t avoid it, but you can certainly minimize the impacts of it. Find out how in this post.
PPC
This checklist will show you which tools and reports in the SEMrush software you can use to research your keywords, study competitors, plan ad groups, and track rankings during a PPC campaign. Links to each area of the software are in the body of this post.
SEO
Google My Business Product Expert provides step by step instructions on how to deal with and properly document and report fake negative reviews. Learn how to go past flagging and properly report and remove fake reviews.
Which of your competitors‘ products, services, and blog articles receive the most traffic? Analyze top pages with this tool to reveal valuable insights and hack your rivals‘ strategies. Add SEMrush Traffic Analytics to your subscription and benefit from the new feature.
PPC
This video talks about search query mapping and the importance of it. Search query mapping goes by several different names. I have also heard it called “search queries sculpting“ or “keyword sculpting.“ Essentially the premise of it is making sure that you are being very intentional about which search terms are mapping to which keywords in which ad groups.

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