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Do you believe your company is in need of a website redesign that better represents your business and works like a salesperson for you? A website should be user-focused, tell your story, function effectively, and grow your business. Most of all it should work as your digital sales person and take your users through a conversion funnel. Let’s delve deeper into these factors and give you a better understanding of how your website should be performing.
While many businesses are eager to simply get a website up and running, not a lot of them actually invest the necessary time to first build a solid marketing strategy foundation. After all, your website is the biggest marketing tool in your arsenal. Don’t you want the right infrastructure in place that will allow you to leverage your website as a tool to easily attract new customers.
There is more to Facebook ads than finely crafted copy, compelling images, custom audience and interest based targeting. Over the years, Facebook has reinvented its platform to make it more data-driven and powerful marketing tool. Here are some advanced techniques as well as small hacks that can help you get more out of Facebook marketing.
Having a solid online presence is no longer just a good idea for B2B companies — it’s absolutely necessary for businesses to stay ahead of their competition and distinguish themselves in the B2B realm. Companies with subpar digital branding or style need a better site experience; it can be paramount to attracting new business. If your B2B company is struggling, follow the lead of B2C companies.
Most likely you have heard of the acquisition funnel before, but can you boast that all your leads make it to the end of your funnel and convert? Well, apparently, it is easy to lose track of people’s needs (which are, by the way, different at every stage of the funnel) or push too hard, which results in lost opportunities.
Our regular SEMrush Chat participants and our blog readers know that sometimes we evaluate websites in real time. Last week, we chose to analyze the site of Glam Fashion Jewels, a fashion accessories brand based in Naples, Italy. To provide your site visitors with the most efficient and the most optimal user experience, you need to make sure that your website, including its content, site architecture, design, calls to action, and many other elements, meet your audience’s expectations.