SEO
Looking to land editorial links from top-tier publications to support your SEO campaign? Of course you do! Here‘s a simple formula to evaluate your ideas and concepts and push out stories to journalists with a solid strategy which increases the likelihood of success in the form of outstanding link acquisition.
Slack, Atlassian and Basecamp have all experienced amazing growth without a dedicated sales team — and you can do the same at your startup. Learn about the 4 step process for automating your sales, customer acquisition, revenue tracking and customer success by implementing the same tools and processes as dozens of other successful startups.
SEO
Winning high-quality links is unfortunately not as easy as it sounds. Which is why we invited James Brockbank, MD of Digitaloft, a top SEO and content marketing agency, to share his insights on how to make it simpler for you. James, along with our other chat guests, discussed how to successfully execute content marketing for link building. In case you missed out, here is what they had to say:
Most shoppers abandon online shopping carts. Do you know why? Working with e-commerce businesses, I have stumbled upon the same problems, again and again, and decided to make a short guide to enhancing the checkout process. Let‘s take a look at the most common mistakes marketers make when designing shopping carts, and how to fix them.
PPC
We are all looking for ways to drive our results over the finish line. We want to smash our KPIs, break records, and then break them again. With so many updates, upgrades, new tools and platforms out there, it can be hard to keep up with the latest PPC tips to keep turning out the numbers. I have 5 PPC best practices that will help you maximize your ads’ performance.
Google has made a lot of changes recently, including rolling out many SERP formats to see what works best for its users. But not all the updates are so user-oriented. One update shows us that profits still important, matter so get ready to get interrupted by audio ads while listening to music online. We will review all the changes, Google tests, and news below.
From time to time, we like to shuffle things around in SEMrush and give people the freedom to get out of their work routine, as it really encourages people to think outside of the box. So read about out the internal April hackathon and check out the tools we created.
PPC
We invited Lisa Raehsler to our latest #SEMrushchat. Lisa and our chat participants discussed PPC in a cross-device world and provided key insights on nailing multichannel marketing. In case you missed it, here is what they had to say
Having a well-defined marketing strategy helps with better conversion rates. When it comes to the B2B setups, it becomes all the way more important. Here, we have created a comprehensive guide to help you figure out the ways to upgrade your B2B marketing strategy.
SEO
Search queries in the SERPs for your brand should be tracked, evaluated, and improved. {Brand} SERPs are your new Business Card for prospects, investors, partners, clients, journalists, job candidates, readers, subscribers... but also represent Google‘s opinion of you. You really should be paying close attention. Why? Read on.