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SEO
In this digest find the latest news from Google: from the long-awaited arrival of the mobile-first index, to parallel tracking for ads, introduction of new payment service and much more that happened between October 18 - November 1.
SEO
Google and Bing love Semantic HTML5, so it is great for SEO! This article provides a simple guide to the essential semantic HTML5 tags that content writers and copywriters should be using. Your competitors probably do not even come close to best practices, so correct use of semantic HTML5 tags in your content will give you the opportunity to be one step ahead in 2018 and beyond. Read on...
The main ingredients for a good content are well known — coherent writing, illustrative visuals, and the keen desire to help the user. But you wouldn‘t get far without the right SEO tools. Here are a few tips on how to take your content to the next level.
SEO
What’s the current state of link building? It turns out it’s still alive and kicking! Naturally, the question then becomes how do SEOs build links these days? To answer that question, my team and I recently created a brand new industry survey. We polled 628 SEO experts to learn about the link building methods that work best for them. Key fundings are summarized in this article.
In anticipation of all Hallow‘s Eve, we decided to talk about the type of nightmares that all business‘s have — from empty sales funnels, to no brand loyalty, and other spooky things
PPC
Whether we like it or not, remarketing is all around us. Although the concept of remarketing can take many different forms, the message is typically a reminder to complete an action or to present new, personalized content to help prompt a buying decision. Find out all you need to know and do to optimize an effective remarketing campaign that generates ROI.
Writing a meta description is often a neglected part of SEO. However, the meta description has a big influence on your potential customers. If you want them to be appealed by your search result and click on it, you should check out the following tips on how to write the best meta descriptions.
SEO
Struggle with getting local traffic? Want to get an unprecedented visibility to your website? In this post you will find a step-by-step guide on how to get into the Local Pack and get as many local traffic as it gets.
As marketers try to always improve their KPIs they are grossly overlooking what is fact and what is blind luck. Sadly these false statistics get in the way of finding out the real truth about how our efforts are the cause of performance goals. Find out how to separate facts from misleading correlations. We have all subconsciously manipulated numbers to show improvement.
To create an incredible content marketing strategy all you have to do is follow these steps. Our 7 step approach to developing a content strategy will help you create stronger content that converts more leads, accomplish all of your goals, and makes it easier to find your audience.