Our team had a very detailed and informative conversation in last week‘s SEMrushchat, and the information shared could help small business owners, marketers, and agencies. Our guest, Nichole Elizabeth DeMeré, and our community shared insights about what makes them engage with online communities, and the strategies that have helped them build a community through social media.
The worst nightmare for a webmaster happens when they find a sudden drop in their site rankings and all their hard work is gone! Are you one of those? Well, take a deep breath! You are not the only one. Every website has faced or will face a drop in rankings in the future. You can’t avoid it, but you can certainly minimize the impacts of it. Find out how in this post.
This video talks about search query mapping and the importance of it. Search query mapping goes by several different names. I have also heard it called “search queries sculpting“ or “keyword sculpting.“ Essentially the premise of it is making sure that you are being very intentional about which search terms are mapping to which keywords in which ad groups.