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In the last two weeks, Google released many important updates that can potentially affect the way users search information online and advertisers run their campaigns on Google platforms. In this digest, you will learn about all the updates they have made that can impact you. There are numerous tool changes you should be aware of as well.
In this Weekly Wisdom video, Ross will go through ways you can save time on SEO tasks. With some of these tips and hacks, as well as some tools that we used to kind of cut the fat, so we can get the data in and analyze it, and more importantly, get it live on our client‘s site so we can start ranking them.
Learn to understand Audience Overlap and find marketing insights for strategic business decisions. Monitor your competitors, evaluate your partners and reach new markets.
Textual data are everywhere; social media posts, keywords, URLs, page titles and more. They also come with a lot of numbers that describe them. How we can extract meaning from text data on a large scale? What techniques can we use to quickly figure out important topics, users, or maybe products, in a set of textual data?This is a tutorial that uses data science techniques to solve these questions.
Want to avoid Keyword Cannibalization in your adds? Joel Bondorowsky explains how to do this in a few simple steps. Learn how to find and extract keyword data, create reports, how to handle negative keywords, and how to manage different keywords for different campaigns.
Internal link building is a massively overlooked part of technical SEO that is completely within your reach and can be very fruitful if done right. To assess the scale of the problem, we’ve analyzed 150,000 random websites, with 175 million pages and 15 billion unique links in total. To help you build a crawlable and user-friendly link structure, our research includes the most common internal linking issues, with an explanation and a way of fixing them.
Not all placements are considered equal. If you had the choice of sending a pitch and earning a placement or sending a pitch and earning 20 placements, which would you choose? Learn how to take advantage of natural publisher syndication networks can mean the difference between generating less than a handful of links or hundreds of press mentions for your content.
With the new year now well underway, Google is rolling out a fresh stream of updates for search users, advertisers, and website owners. Its more notable updates include a new publishing platform for local news (“Newspack“), a new pricing strategy for G-Suite Basic and Business Editions, and the integration of AdWords Express campaigns into the Google Ads platform.
Need to learn a fast way to review tons of keyword categories and break them down into smaller and effective chunks? This week in Weekly Wisdom Ross Tavendale will review super fast keyword research strategies anyone can use. See the step-by-step instructions in the tutorial video and get started today.
This video is part of our Weekly Wisdom series which will feature experts on a variety of topics. This week we have Joel Bondorowsky discussing Day Parting Reports for Google Ads. Joel will show you how to create a report so that you can understand how much conversion rate variations, by hour of the day and day of the week, are hurting you so that you can make the proper adjustments.
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