The SEO, SEM, PPC and Content Marketing Blog - Semrush

Top search engine list

The Top 10 Search Engines Today

Google is the most popular search engine… or is it? Read on for the latest list of top popular internet search engines and how to make them work for you.

Oct 07, 2021SEO 101 12 min read
customer analysis guide
content delivery network
Introduction to CTR

SEO

3 min read

Introduction to CTR (Click-Through Rate)

CTR stands for Click-Through-Rate. This is the percentage rate at which people click on a particular ad when online. Achieving a high page CTR is essential for achieving PPC success, because it directly affects both the quality score as well as how much a business pays every time someone clicks on their search advert.
SEMrush BlogMay 31, 2013
How To Check your Ads

SEO

3 min read

How To Check your Ads with Google Adwords Preview Tool

If you aren’t familiar with Google’s Adwords Preview tool, then slide over and check it out. AdWords is a really good advertising tool and one could say that it is an internet marketer’s dream since it helps you keep track of your search campaign in the SERP results. For obvious reasons, you would want to view the ads that are run for you on Google.
SEMrush BlogMay 31, 2013
How Do You Find Long-Tail Keywords

SEO

2 min read

How Do You Find Long-Tail Keywords?

In business, the term “long-tail“ was invented by Chris Anderson in 2004 and referred to the strategy of Ecommerce retailers that were selling several highly popular products as well as a lot of products with low demand. The point of this long-tail marketing is that a lot of products with low demand collectively gain market share that ends up larger than bestselling products.
SEMrush BlogMay 22, 2013
Editors' Choice

27 Free (and Paid) Local Business Directories

For local businesses of all kinds, maintaining an online presence is key. If your local business listings are mismanaged, and there is different information in different places, it won‘t be very easy for users to find you. Therefore, it’s important to claim your profiles on business directories to keep them up-to-date. In this guide, we‘ll show you some top business directory sites and tell you how Semrush can help.
May 26, 2021
8 min read

How to Perform an SEO Audit in 18 Steps

Performing regular SEO audits to find and fix issues that could be holding back your site‘s organic search performance is critical for SEO. In this guide, we walk you through a step-by-step approach to undertake a simple, but effective, SEO audit and identify problems that you will need to prioritize to kickstart growth.
Dec 23, 2020
16 min read
seo blog
cartoon man writing about the Google Algorithm on a yellow chalkboard
htaccess file
Bing vs. Google
google cached pages
above the fold
Marketing Campaign Guide for Businesses and Agencies
ecommerce marketing
Inbound marketing
kpi marketing
call to action examples
what is a call to action
content mapping guide
what is clickbait
How an Agency Helped a Bakery Choose an Impactful Blog Theme
Built a Keyword-Targeted Content Strategy
content marketing for startups
bakery-blog-topic-research