The SEO, SEM, PPC and Content Marketing Blog - Semrush

6 min read

How To Track SEO in Multiple Cities with Semrush

Do you want your website to be seen by searchers in more than just one location? Semrush now has a new multi-targeting feature you have to check out! Whether you operate a business with multiple locations or a just single location serving a larger area, being found by searchers in more than one location is good for business.

Luke HarselApr 05, 2021

9 min read

Optimizing Your Content Funnel in 2021: The Top 3 Challenges

How can you attract the right audience and generate leads with content in 2021? Explore strategies for post-pandemic content marketing funnel optimization.

Darina AndronovaApr 05, 2021

Editors' Choice

27 Free (and Paid) Local Business Listing Directories

For local businesses of all kinds, maintaining an online presence is key. If your local business listings are mismanaged, and there is different information in different places, it won‘t be very easy for users to find you. Therefore, it’s important to claim your profiles on business listing sites to keep them up-to-date.

Local SEO

8 min read

Market Analysis Done in Under 60 Minutes

Read this quick guide to uncover how to run a preliminary market analysis to evaluate new markets and understand if you need to invest in further research and a go-to-market strategy.

Market Research

8 min read

The Anatomy of Top Performing Articles: Successful vs. Invisible Content — Semrush Study

We analyzed over 1,200,000 blog posts to understand the impact of different text characteristics and elements on pageviews, backlinks, and shares, and to establish the reference values for the most common characteristics of the content.

Advanced SEO

Feb 02, 2021

10 min read

How to Perform an SEO Audit in 18 Steps: Guide for 2021

Performing regular SEO audits to find and fix issues that could be holding back your site‘s organic search performance is critical for SEO. In this guide, we walk you through a step-by-step approach to undertake a simple, but effective, SEO audit and identify problems that you will need to prioritize to kickstart growth.

Advanced SEO

Dec 23, 2020

17 min read

Keyword ResearchTechnical SEOLink BuildingLocal SEOSEO 101Advanced SEO

6 min read

How To Track SEO in Multiple Cities with Semrush

Luke HarselApr 05, 2021

12 min read

Wix vs. WordPress: The Key Differences and What Is the Best Choice for You?

In this post, we‘re going to cover the differences between Wix vs. WordPress so you can make an informed choice when it comes to launching your own website. Read through our head-to-head competition and we‘ll give you plenty of tips.

Erika VaragouliMar 31, 2021

18 min read

These Are the Most Important Google Algorithm Updates (That Still Matter Today)

Google algorithm updates are a part of life for digital marketers and SEOs. In this post, we‘ll cover the most important Google algorithm updates that still matter today.

Connor LaheyMar 30, 2021

14 min read

What Is a Google Knowledge Panel and How To Get One

A knowledge panel is an information box that provides resources and other key information for users to access. Learn more about knowledge panels and how to get one.

Jason BarnardMar 29, 2021

5 min read

How To Measure SEO Share of Voice on Semrush

In terms of SEO, share of voice can tell you what fraction of a market’s total organic search traffic or impressions is going to your website.

Luke HarselMar 24, 2021

10 min read

Google Maps Marketing: The Full Guide for 2021

Try these tips to personalize your Google My Business listings and improve your local reach via Google Maps.

Blake DenmanMar 16, 2021

Market ResearchBrand ManagementYouTubeAmazonEcommerceAgency Central

13 min read

Why You Need Branded Content (and How To Get It Right)

Branded content is content that speaks the values and the vision of your company. It is not a pen with your logo scrawled on it. That would be branded ‘stuff.‘ Branded Content is a message that resonates with your target audience. In this guide, we‘ll take you through what branded content is and how to do it right to gain a following.

Connor LaheyMar 31, 2021

8 min read

How To Do Competitor Analysis and Improve Your Digital Marketing Strategy with Semrush

Learn how to analyze competitors‘ digital marketing strategies for SEO, PPC, social media, content, and more using Semrush tools, and get insights to optimize your online campaigns.

Natalia ZhukovaMar 12, 2021

8 min read

6 Competitor Insights You Can Get in 30 Minutes

Experienced marketers know their competitors inside and out, and they know that there is always somewhere to dig deeper. Let’s look at some of the more complex insights that your rivals’ website traffic metrics can reveal. Set your clock: we have got 30 minutes and 6 hidden points to discover.

Natalia ZhukovaFeb 24, 2021

8 min read

The API: What It Is and How It boosts Your business

Read this post to finally understand what an API really is. Discover the ins and outs of Semrush’s Traffic Analytics API to find all the ways to leverage it for your business advantage.

Natalia ZhukovaJan 20, 2021

8 min read

How To Define Your Target Audience for SEO

The reality is that you can’t ignore who the target audience for your SEO strategy is, and in this guide, we’re going to walk you through the different approaches that you can take to define this, as well as helping you to understand exactly what this is and why it‘s so important to the success of your SEO efforts.

Connor LaheyDec 09, 2020

10 min read

An In-Depth Guide to App Store Optimization (ASO)

If your business has an app, you can‘t ignore app store optimization (ASO), and in this guide, we‘ll walk you through how to optimize your app across the two major app stores (the Apple App Store and the Google Play Store), share the reasons why you can‘t ignore this tactic and shine a light on the major ranking factors.

Connor LaheyNov 27, 2020

9 min read

Optimizing Your Content Funnel in 2021: The Top 3 Challenges

How can you attract the right audience and generate leads with content in 2021? Explore strategies for post-pandemic content marketing funnel optimization.

Darina AndronovaApr 05, 2021

9 min read

How To Write a Blog Post (Even If It's The First Time)

Blog posts are a useful tool for building an audience and improving your website’s SEO. In this guide, we’ll explore how to research, write, and optimize your own blog posts.

Michelle OfiweMar 29, 2021

8 min read

What Is a Content Creator (How To Become a Successful One)?

Content creators are an integral part of any digital marketing team. In this guide, we’ll share some first steps to becoming a content creator.

Michelle OfiweMar 25, 2021

15 min read

How To Write a Press Release

In this guide, we’ll provide you with advice on how to write a press release. We’ll cover formatting, how to write the content itself, and syndicating it.

Erika VaragouliMar 23, 2021

8 min read

7 Great Examples of Financial Copywriting

In this article, we look at some of the ways financial and fintech companies promote complex financial concepts in engaging and enticing ways, and also discuss how using subject matter experts can make a huge difference to your content campaigns.

Sion PhillpottMar 11, 2021