SEO
Whether you are working at an agency or on the client side, in all likelihood, you are spending at least one day a month pouring over your Google Analytics (GA) account to pull together reports for various parts of your site. It is time to automate! Learn 5 simple ways to automate now.
The world of e-commerce is becoming increasingly competitive. Today, developing an online store requires a regular analysis of constantly changing market. Strategic monitoring is a real challenge, especially for e-commerce businesses that are trying to go international. To help online retailers understand specifics of foreign markets, we collected tips of e-commerce experts from different countries.
SEO
Learning technical SEO isn‘t easy, but necessary. Find out all the aspects of SEO you need to know to be great at technical SEO, where to learn these things and how to apply what you have learned in this detailed article.
Writing a meta description is often a neglected part of SEO. However, the meta description has a big influence on your potential customers. If you want them to be appealed by your search result and click on it, you should check out the following tips on how to write the best meta descriptions.
Content marketing may seem easy at a glance, but there is a lot that goes into it. Your writing needs to be strong, your topics need to be stellar, and your understanding of how to repurpose and utilize your best content needs to be solid. These are all distinct skills that are separate from the others but still necessary to achieve your content writing goals.
PPC
Local PPC is here to stay, but many advertisers still believe it is not important for them. It is widely thought that only location-bound businesses should focus on local PPC. EVEN for businesses operating completely online, tailoring their campaigns to a specific location can help optimize their advertising spends, as is proven by our new study.
Going viral is every content marketer’s dream. So how do you create such kind of content? You can learn much of the strategies by studying the content that has gone viral and trying to emulate the tactics that have been used. Let’s take a look at some content strategies that have gone viral and see what you can take away from them.
Creating content that engages with the audience and is shared widely and rapidly is important. However, how do you write valuable blog posts, create insightful infographics or videos with handy tips? Learn 6 effective strategies for creating viral and evergreen content and 5 techniques that will help you discover new topics.
Social psychology can be used to describe peoples‘ behavior and perception of everyday life. The internet can create a rift between individuals and so getting a message across online can be difficult. By deriving strategies from social psychology truths, marketers can get creative and influence buyers‘ decisions more effectively, even on a medium that‘s as impersonal as the Web.
SEO
Over the past few weeks, Google prepared a little something for each and every one of us. For those who are early HTTPS adopters, we heard the news about some big changes awaiting everyone in July 2018. For those who are still speculating on the future of AdWords, Google has a new feature within its advertising service. And there is so much more! Read on to see all the Google changes...