Blog

When most marketers think about Reddit, they view it as if it‘s a thing that shall not be named. Marketers have proclaimed time and time again that Reddit is a tough network to crack, and one that marketers can essentially ignore.Do you want to know who is influencing your audience? Do you want to know how to create better content for your audience? Do you want to stay in the know as it relates to the latest trends and insights.

There were some notable changes in Google‘s SERP experiments over the past two weeks, foremost among them being its unannounced and to date, unexplained, “Maverick Update.“ Find out what has changed in the SERPs, Google Ads, and Google tools. Also, ever dreamed of your own YouTube Masthead ad? Now you can...find out how in the digest.

Content Marketing specialists face more than their fair share of challenges: strategic analysis, ideation, content creation, optimization and distribution, measuring performance…

In this week‘s Weekly Wisdom, Jason Barnard breaks down the five Ps for your ongoing content strategy, to build an audience. He explains what they are and what you need to know about each. What are the five Ps? Platform, public, personality, promotion, and perseverance.

In last week‘s SEMrushchat, our guests Kelly Hungerford and Mack Collier, and the SEMrush community discussed ways to diversify content strategy affordably. Topics included identifying content to update / repurpose / reuse, strategies for creating content, ways to repurpose content, user-generated content, and tools for visual content.

High-quality content creates trust, builds brand awareness, and turns strangers into customers and advocates. We all know this, yet marketers keep failing when creating content; this post, with insights from Google, experts & real-world-examples, will show you how to avoid failure and be successful from the start.

In this guide, Matt Siltala & Dave Rohrer break down everything you need to know to get started in podcasting. Get tips on choosing partners, finding a podcasting angle, determining an audience, factors to consider before you start, and see options for the technical side of podcasting.

XML sitemaps are digital maps that help Google discover important pages on your site and how often they are being updated. In this guide, you will learn why your website needs a sitemap, and how to create and submit it.

In this Weekly Wisdom, we are going to look at two concepts of project management, as well as diving into my own SEO framework and how we use in client accounts. We will also discuss the framework for delivering it.

This week‘s #SEMrushchat was a live site audit. Our guest, Andy Drinkwater, and our community answered questions about SignalBoosters.com. I have broken down the expert insights, recommendations, and conversations had during the chat.