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Isn’t it trendy to talk about digital marketing trends in 2017? Certainly, it is, and SEMrush couldn’t resist but to include a roundtable on the subject matter into its Online SEMrush Meetup 2016. Our experts have shared some great insights and fresh ideas to consider!
SEO
During our first SEMrush Chat of 2017, our chat participants discussed how to increase your organic traffic and conversions. This time we invited Don Purdum, a digital marketing consultant, an award winning blogger, an author, a speaker, and the founder of UnveiltheWeb.com, to be our special guest and share his experience.
This past month, our team published a handful of helpful videos and manuals to keep our users updated with the latest improvements by SEMrush. Check out this article to see everything from our SEO Ideas manual to our SEMrush 101 informative videos.
SEO
Looking to build an in-house SEO team setup for long term success? This SEO agency owner created a guide to show you how they would build an SEO team and what roles are necessary for success!
You could really hurt your company by spending a lot of money trying to beat out a business that isn’t a good comparison to your business, so it’s important to get the first step right before making any changes to your company to better “compete.” Here is a list of 5 ways to identify your company’s true competition. Learn how to do this now and reduce your risk of failure later on in your marketing strategy!

Recent comments

Maxweb SEO
SEO is no longer a one shot deal ... SEO or PPC or SEM or Social ... they ALL interlink and a good agency should advise their clients on the best course of action. This is often a good healthy mix of all, but, for example, many very small businesses are better served by Facebook Ads than Google Adwords. Others are better just looking at the mix of Adwords and Organic SEO and most should be using the free social media platforms.
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Hi Elena, very nice article to better explain HREFLANG Issue. I'm still a little bit confused about Self-Referencing Hreflang Tag with canonical url. From your article it seems we shouldn't use both but I've never read a Google Article about this specific issue. Could you please give me a Google link about this?
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Justin Bilyj
I think a huge certification digital marketers should be focusing on are the Lynda certifications that can be displayed on one's LinkedIn profile. Here are the top 5 digital marketing certifications on Lynda: 1. https://www.lynda.com/learning-paths/Marketing/become-an-seo-expert 2. https://www.lynda.com/learning-paths/Marketing/become-a-digital-marketer 3. https://www.lynda.com/learning-paths/Marketing/become-a-content-strategist 4. https://www.lynda.com/learning-paths/Marketing/become-a-content-marketer 5. https://www.lynda.com/Public-Relations-training-tutorials/2393-0.html
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Attribution in digital marketing is giving due credit to the sources which ultimately bring a prospect business to your website. To run an e-commerce business is no mean feat. Even if you have got an established enterprise it is necessary to be aware of where your market exists and how to attract more audience so as to keep abreast with your rivals. This guide will get you started on the right path in 2017.
At the end of 2016, we decided to look back at some of the most remarkable marketing campaigns of the past year. Indeed, 2016 saw many marketing campaigns that were experimental, innovative, inspiring and successful.
On September 13, 2016, Google announced an extension to the deadline to test, iterate and transition from standard text ads to extended text ads (or ETAs). Here is a guide I wrote with some steps and tips to make the most of extended text ads.
The SEMrush Social Media tool offers a powerful interface to track your competition’s social media behavior, understand your audience and you‘ll be much better at coming up with your own strategies. This post will walk you through the tool’s features and how it can benefit your strategy.
Facebook recently announced that mobile advertising represented 84 percent of its revenue and that its “mobile-only” users reached 1 billion. To accommodate those users, the company earlier this year released new tools to create, test, share, and review mobile ads in order to make advertising efforts on its platform as effective as possible for brands and marketers.

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