Subscribe to the SEMrush Blog to get valuable content delivered right to your inbox
You have successfully subscribed to our blog.
During our first SEMrush Chat of 2017, our chat participants discussed how to increase your organic traffic and conversions. This time we invited Don Purdum, a digital marketing consultant, an award winning blogger, an author, a speaker, and the founder of UnveiltheWeb.com, to be our special guest and share his experience.
You could really hurt your company by spending a lot of money trying to beat out a business that isn’t a good comparison to your business, so it’s important to get the first step right before making any changes to your company to better “compete.” Here is a list of 5 ways to identify your company’s true competition. Learn how to do this now and reduce your risk of failure later on in your marketing strategy!
SEO is no longer a one shot deal ... SEO or PPC or SEM or Social ... they ALL interlink and a good agency should advise their clients on the best course of action. This is often a good healthy mix of all, but, for example, many very small businesses are better served by Facebook Ads than Google Adwords. Others are better just looking at the mix of Adwords and Organic SEO and most should be using the free social media platforms.Join the discussion
Francesco in 13 Most Common Hreflang Mistakes - SEMrush Study
Hi Elena, very nice article to better explain HREFLANG Issue. I'm still a little bit confused about Self-Referencing Hreflang Tag with canonical url. From your article it seems we shouldn't use both but I've never read a Google Article about this specific issue. Could you please give me a Google link about this?Join the discussion
Justin Bilyj in 5 Online Marketing Classes for Digital Marketing Beginners
I think a huge certification digital marketers should be focusing on are the Lynda certifications that can be displayed on one's LinkedIn profile. Here are the top 5 digital marketing certifications on Lynda: 1. https://www.lynda.com/learning-paths/Marketing/become-an-seo-expert 2. https://www.lynda.com/learning-paths/Marketing/become-a-digital-marketer 3. https://www.lynda.com/learning-paths/Marketing/become-a-content-strategist 4. https://www.lynda.com/learning-paths/Marketing/become-a-content-marketer 5. https://www.lynda.com/Public-Relations-training-tutorials/2393-0.htmlJoin the discussion
Attribution in digital marketing is giving due credit to the sources which ultimately bring a prospect business to your website. To run an e-commerce business is no mean feat. Even if you have got an established enterprise it is necessary to be aware of where your market exists and how to attract more audience so as to keep abreast with your rivals. This guide will get you started on the right path in 2017.
Facebook recently announced that mobile advertising represented 84 percent of its revenue and that its “mobile-only” users reached 1 billion. To accommodate those users, the company earlier this year released new tools to create, test, share, and review mobile ads in order to make advertising efforts on its platform as effective as possible for brands and marketers.