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During Content Marketing World 2019, we took the chance to collaborate with Andy Crestodina to host interviews with successful content marketing practitioners on their mistakes and inspirations. Dive in to learn insights from Joe Pulizzi, Val Geisler, John Hall, Ian Cleary, Megan Golden, and other experts.

Google; they never stop updating and adding features, and we want you to remain informed about all the — which is why we release the Google Digest every two weeks. This week, we have some Search, Ad, and Tool updates you need to know about. Check them out, and tell us your experiences these past few weeks.

Today we will be going over the difference between strategy and tactics. As SEO consultants, most of us fit into the bucket of tacticians. The thing is, once you get all your tactics lined up that you want to implement, where do you start? What is most important from an SEO point of view, and what is most important from a business point of view?

In last week‘s #SEMrushchat, our team talked with Brian Fanzo and our community about the importance of storytelling, the strategies to use, questions to consider, different forms of storytelling, and resources to learn from. See the helpful tips and solutions provided in the chat, and share your insights with us.

Traffic Analytics is a highly effective market intelligence aggregator transforming petabytes of web traffic and visitor behavior data into insightful graphs and charts that you can use to make informed business decisions. Now it‘s enhanced with the new Market Explorer tool, allowing you to reveal top players, discover industry trends, and analyze the in-market audience.

Global Marketing Day 2019 is coming — the first of its kind free 24-hour online marketing event where you will have the opportunity to learn from some of the most successful and established marketers and SEOs in the field. And you can learn without having to spend a dime or traveling to some remote corner of the world.

Today we are looking at tabletopia.com. We are going to try to figure out if we can increase this website‘s amount of traffic by not moving rank, but by improving the attractiveness of its search snippets. So we are going to try to improve the CTR.

Before thinking about how to write, you have to know what to write. There is no room for guesswork in our competitive environment, you need a calculated and precise content plan to succeed. To help you with this, SEMrush offers a solution – Topic Research.

Google Display Network is one of the most influential and profitable digital marketing channels that majority of Fashion & Lifestyle companies underutilize while it can be a goldmine of targeted, quality, lower of cost traffic. This research will cover essential knowledge for fashion vertical such as key research findings of audience demographics for both advertisers and publishers, valuable information on topics similarity for both advertisers and publishers, the most popular ad sizes, etc.

No agency can guarantee you rankings or traffic, especially certain numbers or timelines. No one can predict Google rankings, algorithm updates, competitor activities and movements, or any of the other hundreds of factors that come into play with SEO. Here‘s how and why you should look out for bot traffic — especially if you’re paying a marketing agency expecting real, genuine traffic.