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Mobile has made a tremendous impact across the globe: 5.1 billion unique people now own a smartphone and the largest technology firms are developing their platforms with a mobile-first future in mind. In this post I‘ll review the financial benefits of desktop traffic relative to mobile traffic and attempt to clarify how a mobile-first approach to Google search will affect you.
To help walk us through the process of making search and social work together, expert and head of social analytics at Adobe Joe Martin joined us to explain how exactly you can set up search-social campaigns for best success. Our chat participants also offered a lot of helpful hints and tricks you can start using today. Check them out!
Google just released a security update and removed a record number of malicious apps Fraudulent apps (700,000) from their Play store. Moreover, Google banned 100,000+ developer accounts, who had attempted to create multiple accounts and add yet more malicious apps. Find out what you need to do to avoid getting your app removed from the Play Store.
Understanding and credibility are the central pillars of Answer Engine Optimisation. They are pretty difficult to pin down, so it is very hard for brands to see where they stand (and evaluate progress). Here I address this issue with metrics for measuring how much Google understands about a brand, and the credibility it attributes to that brand.
A lot can happen in two weeks, and Google has been making a lot of changes. Find out about the new algorithm update, how the SERPs have been impacted by instant answers, what Google is doing for women-led companies, see what you should know about AI and machine learning, and review other important Google news and search engine updates.
Setting up Custom Alerts within Google Analytics is a quick and easy way to keep tabs on any potential onsite issues which might impact your clients organic search performance and web revenue. Discover 6 essential Google Analytics Custom Alerts that SEO and Web Agencies can use to make their lives easier!
In last week’s #SEMrushchat, we discussed all things local SEO with Geek Powered Studio’s director of SEO, Jesse McDonald, including strategies to improve your site’s local SEO and how to stay in the race on a limited budget. Check out what Jesse and our other chat participants had to say in this recap.
Are you hoping the right kind of SEO clients will come to you? The process is really simple, as I will reveal in this article. It is exactly how I got started as an SEO consultant - with no contacts or connections, with no marketing budget or assets, without even having to pick up the phone and call prospects to drum up fresh business. Read on to find out more.
Oh look another outreach email, how exciting...said no one in 2018. We‘re reaching the point where most webmasters are completely fed up with outreach, so it‘s time to get creative and look for unique opportunities. Building links like a business networker is one strategy that‘s worked for us recently.