The ultimate goal is money. A key element of working on SEO with large organizations is getting SEO projects anchored at the top of the organization. When you speak to multi-million dollar clients about SEO, speaking the right language is critical. You need to use the language of leadership. You must focus on what really matters. Money, revenue, and profit. This is what CEOs care about.

While link building is still important, public relations (PR) is currently taking center stage in the outreach efforts that can help build brand awareness, drive relevant traffic to your site, and improve your search rankings. In last week’s #SEMrushchat, and we were joined by Gini Dietrich had a lot of great advice about how to create and utilize great PR content to improve your SEO.

If you are new to the complex world of PPC, it can be easy to get lost in content chaos, trudging through countless articles on your topic and searching for practical information. But what exactly should you pay attention to when researching your competition: keywords, ads or devices? Based on our experience, we have figured out five important things advertisers should pay attention to.

The new round of Keyword Kombat is here! Our keyword guessing game is back and is better than ever. Test out your skills and see if you can win a medal!

Email Marketing is an easy, inexpensive tool that can provide e-commerce entrepreneurs with a number of benefits that bring weekly subscribers, relatively high open rates, surges in website traffic, and a significant return on investment.

There is one aspect of PPC advertising that is extremely powerful and works excellently in combination with content marketing: retargeting. If you don’t already know, retargeting is a PPC tactic that allows you to identify and target website users with contextually relevant social media and search ads. In this article, you will learn Facebook retargeting techniques to help you convert.

A major factor in obtaining fast growth by implementing an irresistible viral loop, but that is a lot easier to do than it sounds. In this article I breakdown and explain a few proven types of viral loops, how to choose which one will best suit you and I provide a few examples of highly successful campaigns that have created fast and (generally) sustainable growth.

In last week’s #SEMrushchat, executive editor of Search Engine Journal Danny Goodwin tuned in to share the insight he has gained and some of the strategies he uses while managing the industry-leading publication. Both Danny and many of our other chat participants had a lot of great advice on how to maximize the value of your content. Check out their tips!

Google (and Bing) use understanding and credibility to ensure that they guide their users quickly and simply to the best available result. What should you be doing to take advantage? Find out in this article.

Search engine optimization and reporting go hand in hand. Clients need proper reports which help them understand the ROI achieved from SEO. In the past, a metric like keyword rankings was enough to make a client happy, but things have changed, and most importantly they have changed for the better.So, what are the most important metrics that every SEO must consider in 2018?