Doing a competitive analysis is a crucial part of doing SEO. You can discover areas where your competitor is weak and use it to your advantage, as well as learning areas where your own site doesn‘t quite stack up against your competitors and could use improvement. This guide covers all the critical areas for doing your own competitive analysis.
Google has improved the SERPs to help people find which restaurants are still offering delivery and takeout, and it has continued to expand and develop its products in response to the COVID-19 pandemic. See all the changes and updates made to help users find what they need and to help businesses provide the information their customers need.