Google’s result pages are changing constantly: websites switch positions, new SERP features pop up, and algorithm never stops evolving. It can significantly affect your organic search traffic, which is not inherently a bad thing — with SEMrush Sensor at your disposal you can use these fluctuations to your advantage.
Melanie Nathan interviews Lee Odden regarding content ideas, content promotion, and understanding your customer for successful marketing. Lee is an accomplished author, and one of the most respected people in the entire SEO industry. Period. In this interview, you will find numerous strategies every marketer needs.
Nowadays, computer algorithms can be programmed to learn from the data and the inputs that it is fed. Machine learning is set to impact the content marketing industry in exciting ways, in fact, 84% of marketing organizations are now implementing or expanding to AI and machine learning. However, the key question remains – how exactly can machine learning affect the content game?
We at SEMrush are well aware that our users always want to know how we create our products. So, we decided to lift the veil on our internal processes and tell you about the development of the new metric Authority Score in our Backlink Analytics reports. This is a story about the wild mix of in-depth research, machine learning, and collaboration with 40 industry experts from around the world.
In the last few weeks, we have a lot of new features and tools launched by Google that will make our work lives more manageable. This seems to be a focus for Google; a few weeks ago at Google I/O 2018 we learned that some features, like Google Assistant and Duplex, will be performing tasks that will help millions every day. We are going to go into all the exciting developments...
Want to reach a global audience on social, but not sure where to start? This guide will show you four easy steps to building a successful social media campaign for a global audience. We will share our best practices and suggest some of the handiest tools from SEMrush’s arsenal to help you throughout.
Promo codes are a valuable marketing tool for any size e-commerce store. They help create buzz about your products, attract traffic, encourage people to buy, and more. But many don’t realize the real power promo codes have to improve SEO as well. This article offers strategies for using promo codes to help make sales while enhancing optimization techniques.
To get expert insights on local SEO we invited a special guest, Greg Gifford, to join us in our latest #SEMrushchat. Greg is a pro at local SEO and has assisted more than 2,000 businesses across the US and Canada to improve their sales. Greg, along with our chat participants, shared some great insights with our community on the usual mistakes with local SEO and how to rectify them.