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SEMrush Blog

A Brief Review of Google Keyword External Tool

SEMrush Blog
A Brief Review of Google Keyword External Tool

How to Use the Google External Keyword Tool!

One question that I usually hear from beginners in the SEO field is where to find an external keyword tool? By default, Google offers its own keyword research tool to perform keyword related research by signing up to their Google Adwords keyword tool. But using the free Google External Keyword Tool to find appropriate keywords for high ranking in Google is not that difficult.

Google Keyword External Tool:

The two very powerful tools that are offered by Google for keyword research purposes are Google Search-based Keyword Tool and the Google Adwords Keyword Tool. Breaking it down further, there are two versions in Google Adwords tool. One is internal that needs a Google Adwords account and the other is external which doesn’t require registering or having a Google account.

For now, we need to learn and concentrate on how the external keyword tool works and how we can use it to manipulate search results as well as exploring other niches that are unexplored.

Using the Google External Keyword Tool:

When creating content for online web pages, it is important to know about what keywords people usually use while they are searching for topics related to that content. For instance, if you are looking to write a blog, you will need to target a certain keyword for optimizing your blog to jump up the search engine’s ranking chart. If you are involved in pay-per-click or PPC ads, then you must know which keywords to use and how much they will cost you. This is the information which is provided in the Google External Keyword Tool.

Advantages of Using the Google External Keyword Tool:

  • It allows you to build an extension list of keywords as well as suggestions that are based upon URL or word queries you posted.
  • It generates keyword lists for new as well as existing keywords and helps you manage and add to your advertising campaign.
  • You can use this tool to search for keywords in three different ways, such as keyword/keywords/keyword phrases, or tapping into the existing high click-through rate keywords and finally, via any URL for search.
  • The data in the keyword research performance statistics includes the keyword search volume, search volume trends, and the predicted cost and position of the ad.
  • The tool also provides easy keyword suggestions, manipulations and a list of keywords which is downloadable in .CSV format.
  • Google’s advanced search engine technology offers you the latest information on potential keywords by providing keyword results based on updated statistics.

Broad vs. Exact Match Search:

Because many one and two-word search terms have a lot of competition, and because they are exponentially more difficult to conquer page one of Google, most niche site developers like to focus on long-tail search terms of three or more words.

By doing this, chances are that you will find a solid, suitable domain name, and will likely get to page one of Google within sixty days (which is fast). The problem is that the tool is set to a “broad” match by default, which means the search demand numbers are the combination of searches for each of the words that make up the long tail keyword. This can be highly misleading and is the main reason why many who attempt to build profitable niche sites often end up unprofitable and discouraged. To avoid this, have a look on the left-hand side of the Google external keyword tool page and remember to always check the “Exact” matchbox to ensure the search results are accurate.

How to Use the Google External Keyword Tool?

Although using the Google External Keyword Tool is not complicated, here are the steps for the newbie’s.

  • Go to Google.com
  • Type in “Google External Keyword Tool”
  • Click “exact” on the left hand side, under “match types”.
  • Type in the word or phrase you’re looking for.
  • After that, click on the box stating “only show ideas closely related to my search terms.”
  • Type in the captcha word.
  • Click “search” and get your results.

Bottom Line:

As far as getting the best low lying keywords goes, the Google External Keyword Tool can help you with nearly all phases of an SEO or SEM campaign. The keyword profitability data will help you select profitable niches, and give you big money “buyer keywords” within that niche. The easy software allows you to create a detailed plan accordingly and even set events and reminders to keep your campaigns on track. And the analysis, as mentioned earlier, teaches exactly what you need to do to decimate your competitors. The Google External Keyword Tool is almost an unfair advantage, but isn’t that what we’re looking for?

Ed. note: The Google External Keyword Tool was officially replaced with Google Keyword Planner. To find a good alternative to the External Keyword Tool, use the SEMrush organic research tool ( Link http://www.semrush.com/features/keyword-research/).

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