What are backlinks? As a marketer, you will have a fair idea of what backlinks are and how they work. A backlink, by definition, is a link to your website from any other website. There are no restrictions on the number of backlinks your website or landing page has but you need to get high quality backlinks for them to actually make a difference. This is where you can look towards web monsters and their backlink profiles to get an idea of the best link building strategies to use to get the links you want.
Any webmaster would want his/her site to have a large number of high PR backlinks to get the page to the top of the search engine rankings. But, that is easier said than done. This is why you need to find out how to get quality backlinks that matter. And who better to guide you in the right direction than marketers who have solid backlink profiles. Before you can learn about how to get backlinks, it is important to know the drawbacks of having ‘unnatural’ backlinks.
Google Loves Natural Links
There is no doubt that Google loves natural links. This is why most SEO experts have been avoiding getting unnatural links to their landing page. Basically, there are two ways to get a backlink to your website. The first one is through posting great content and the other through buying backlinks or guest posting. It is the second kind that Google looks down on. This is the reason you have to focus on natural link building rather than looking for a shortcut to get more backlinks to your site.
Google has tweaked its algorithm several times over the past couple of years to make it more stringent for websites that lack relevant backlinks. It is next to impossible to get to the top of the search rankings without high quality links directing users to your landing page. As soon as Google discovers any unnatural links to your website, it starts penalizing you. It is the foremost way to get tainted in the online marketing world and lose credibility.
Analyzing Your Backlink Profile
It is important to keep an eye on your own backlink profile or you wouldn’t have a clear idea of what can be done to improve it. So, before you look towards the web monsters and their profiles, you need to check where you stand. There are many tools available for you to analyze your backlink profile. Some of them, like SEMrush, also help you discover how to find backlinks, killing two birds with one stone for you.
SEMrush is a great tool for getting access to quality backlinks and high PR backlinks that can really give your landing page a boost. Not only this, it also helps you analyze your performance up till now, most significantly which unnatural backlinks you should remove.
Where to Look Toward
The key for you is to find backlink profiles that are based on organic link building and have resulted in the web monster finding outstanding success. Since the number of these web monsters keeps increasing, you shouldn’t have a hard time spotting them. Google has made your job quite easy by penalizing those web monsters who stepped out of line. Therefore, you will find the ones you should be looking towards on the first page in the search results.
Among the various factors you can analyze to get a better idea of how to build your backlink strategy, you should check whether the backlinks of the web monster are followed or not. Successful backlink profiles have a healthy percentage of followed backlinks which show that users are getting to the website or landing page through them. However, you would be hard pressed to find a backlink profile which does not have any non-followed links.
A great idea is to check the anchor text which is being used for the quality backlinks to the web monster’s landing page. It will help tremendously if the website you are checking falls within the same niche as yours. Even otherwise, you will get an idea of the kind of anchor text you should be adding backlinks to.
Last, but not the least, you should check the relevancy of the links. For instance, if you are checking out a furniture store’s website, you need to see whether the backlinks are emerging from related blogs and sites or from random sources. As mentioned before, relevant backlinks can get you to the top of the search engine rankings. These are the three main aspects of a web monster’s backlink profile you should look towards.
And don’t just end up copying the backlinks they are using. Just get a sense of how to get quality backlinks and start working on your strategy from scratch.