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Mike Isaac

Become an SEO Wizard: Using the SEO Keyword Magic Tool

Mike Isaac
Become an SEO Wizard: Using the SEO Keyword Magic Tool

One of the biggest challenges SEO professionals face with their marketing campaigns is finding the right keywords. You may have one area you want to focus on but you are not sure how to find the right target keywords that will really benefit your business best. You know generally what keywords you want to go after, but are they in your target search volume range? Do you have enough keywords to target? Well the brand new SEO Keyword Magic tool from SEMrush can help answer all of these questions!

PLEASE NOTE: Currently, this tool is in beta, available only for a limited time. Once this tool goes out of beta, it will only be available to users with a paid SEMrush subscription.

Your First Look at SEO Keyword Magic

Located under Keyword Analytics, you will notice the SEO Keyword Magic tool. Start by entering any keyword into the search bar. Once you have a keyword you would like to see results for, click the Search button. After clicking search, you will be redirected to a list of keywords that include the queried phrase within the keywords. Sorted by search volume, this list will, by default, list keywords bringing in the most search volume on average per month. 

You also have helpful metrics listed here including the Keyword Difficulty percentage (KD%) along with the SERP Features the keyword experiences. If you are interested in a keywords from an AdWords perspective, there are also paid metrics including CPC and Competitive Density (Com.), which is a score of how hard it is to rank for a keyword in AdWords on a scale from 0-1.00.

To the very left, you will notice the various keywords associated with these keywords listed below. This can really help narrow down your desired list of keyword by a particular phrase. Also, if you know what keywords you would like included or excluded from this report, you can enter them in the respective fields above. This report also gives you the option to put in a desired Volume range, KD% range, CPC range as well as a Competitive density range. You also have the ability to check which SERP features you would like to see these keywords experience from Instant Answer to a Featured Snippet.

By clicking any of the keywords in the list to the left, this will automatically filter a list to only include keywords containing that particular phrase. However, if you would like the keyword excluded from the list of keywords, you can click the eye to the right of the phrase and keywords containing this phrase will be removed from this list. These will help you narrow in on any possible keyword groups you would like to target or avoid. This can also help you with grouping keywords by a specific niche.

Lets try an example. Lets say we want to find “shoe” keywords including the keyword “basketball.” We also want to find keywords with a search volume of at least 1,000 as well as keywords with a KD% of no higher than 90%. We would then want to fill this tool out as shown in the following screenshot: 


Once you put in your desired specifics, press enter and you will be brought with your desired keywords. After making your search, you will see listed under the filter section the total average monthly search volume of these keywords along with the average keyword difficulty of all of the keywords in this list.  


See any keywords you would like hidden from this report? Simply click the eye icon to to right of any of these keywords and they will be removed from the list. If you would like to reveal what SERP features a particular keyword experiences, simply click the blue number for any keyword and a popup will appear with a list of these SERP features.


If you have your list of keywords, you can click the green “Export to CSV” button to receive a list of these keywords (only available for paid subscribers). With the SEO Keyword Magic tool, you can export up to 1 million keywords in a single file. This gives you the ability to get all of your keyword data in one place.

Another great feature of this tool is the speed at which it operates. Now, faster than ever, you gather your data  at the click of a button. This provides you with groups of keywords or even single keywords faster than we ever have been able to before.

This tool can be really powerful to help you come up with a list of possible keywords and plan your marketing campaigns accordingly. With helpful metrics and filters readily available, the SEO Keyword Magic tool will help you enhance your keyword strategy and put you on track to becoming a true SEO wizard.

What do you think of the new SEMrush SEO Keyword Magic Tool? Have you used this yet? Do you have any ideas for features you would like to see within this tool? Please let us know in the comments below!

If you still have questions about any of this information, please feel free to reach out to our Customer Success Team at: (855) 814-4510 or by email at mail@semrush.com. You can also contact us on Twitter by using the #semrushcare hashtag.

Mike Isaac is the Customer Success Content Manager at SEMrush. He has been working at SEMrush for over a year and is constantly pushing out new content to keep users engaged. Feel free to connect with him on LinkedIn or follow him on Twitter.

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