Internet marketing experts concur on the fact that content marketing is a major tool for success. If you are looking to get results with your SEO campaign, you need to engage in content marketing, and effectively at that. One of the oft ignored aspects of content marketing is guest blogs. Marketers don’t see the value of posting content on someone else’s blog and how it benefits them. This is why most of them don’t engage in guest blogging at all. They are the ones losing out.
Contrary to the popular perception, writing a guest post can actually benefit you in more ways than one, particular with regards to SEO. You can give your SEO campaign an edge with guest blogging, more so because most marketers will keep avoiding it. Thus, it is imperative that you understand what is guest blogging and the best strategy to go about doing it so that you can get the SEO results you are looking for. Here are some of the benefits of guest blogging for SEO.
When writing a guest post, you not only get to share content relevant to your campaign but also link the post to your website or landing page. Specifically, you have the opportunity to add a couple of links to your landing page in the Author’s Bio section. You can add an ‘HTTP’ link as well as hyperlink a couple of your main keywords in the section. Thus, one guest post equates to three or four links for your landing page. Considering there are many guest blogging opportunities available to you, you can optimize your link building with each post you write.
Writing about a certain topic on a regular basis projects you as an authority on it. Internet users give a lot of importance to the credibility of a marketer before clicking through to a landing page. Simply speaking, the more guest blogs you write, the more your credibility will be enhanced. This goes a long way towards driving a larger volume of traffic to your landing page. Also, you can get the permission to add even more links as you keep posting.
Having content to share plays a huge role in social media marketing. Just like the content you post on your own blog or on article directories around the web, you can share your guest posts through your Facebook and Twitter pages. Therefore, you have greater opportunities to engage your fans, followers and friends. As you keep sharing your content on the social networks, Google and other search engines will give it more importance and it will being appearing higher in the search results.
A person who clicks through on the links you provide in a guest post is more likely to be genuinely interested in what you have to offer than a general visitor. So, you get better, more curated traffic on your landing page. As you know, converting visitors who are interested in your campaign are easier to convert. Make sure you follow effective guest blogging tips to ensure the content you guest post is engaging enough for the readers and convinces them to click on the links you provide.
Of course, you shouldn’t forget about the importance of keywords. The only way you can enhance the success of your SEO campaign through guest blogging is by inserting your main keywords in the content. Use SEMrush to discover the best keywords for your campaign. SEMrush enables you to find, organize and plan the keywords in an effective manner. One thing you should keep in mind is that you have to make sure your own blog is well-established before you turn your attention towards guest blogs.