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The best Instagram Tools to consider in 2017

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The best Instagram Tools to consider in 2017

Vivek Gururani
The best Instagram Tools to consider in 2017

I have decided to create an article with the best Instagram tools after testing over 100 over the last few years. 

In today's article I will include some tools that I have been using and that work very well.

Best Instagram tools by category

Tools to program your Instagram content

The Instagram API has quite limited functionality. Content programming tools depend upon the agreement between Instagram and the application programmer.

To program your content I recommend these tools:

  • Onlypult — allows you to program content in multiple accounts. A free 7 day trial is offered.
  • Conjuregram — in addition to allowing content programming, this tool has other interesting actions.
  • Hootsuite —  a very complete tool that, among its many features, lets you program content in Instagram.
  • Grum — this application is a very affordable way to upload and schedule your Instagram posts. 

Tools to optimize your profile

With the Pretty Link plugin, you can create shortened and customized links with your domain. 

I use these type of links in several ways with Instagram. 


  • For the link of the biography — so I can measure exactly the traffic that Instagram provides me.
  • To include the link in my content  — as it is a link with my domain, it is easy for people to type it manually in their browser.
  • To include the link in my Instagram stories.

Another very useful tool for sharing links in Instagram is IGLINK . 

You are probably tired of making posts on Instagram saying "go to my profile and click on the link" and having to enter the final destination link each time.

It is a tedious and boring task.

With IGLINK you won’t have to change the link in your profile again.

The steps are very simple:

  • Enter and create your custom link. You only have to put your Instagram user.
  • Go to your Instagram account and paste the link generated by IGLINK into your biography.
  • Upload a post (photo or video) and include a link. 
  • Go back to your profile and click on the link generated by IGLINK. Ex:
  • You will be opened a link with several publications, click on the publication and you will be redirected to the link that you put in your publication.

This tool is very practical. Here’s why:

  • You do not have to be constantly changing your profile link.
  • Your followers will have a history of the links and in an organized way (because each link is associated with a publication).
  • You can use this functionality to create a product catalog.
  • By having this tool you will increase the traffic to your web page or blog and you will get more conversions (leads or sales).

 Analysis and monitoring tools

Remember that you can have free access to the analytics of your account if you have activated the company profile in Instagram.

There are many tools to analyze Instagram accounts, I recommend these:

  • Iconosquare — this was the first tool with features for Instagram. You can try out their analytics plan for free.
  • Hootsuite and Sprout Social offer you data on the performance of your Instagram account as well as allowing you to manage your Instagram accounts.
  • — offers you good metrics from your Instagram account. You can try it for free, but then it will be $ 100 a month.
  • SocialRank — allows you to better understand your account’s followers.

The most economical choice of external analytical tools is Metricool.

Monitor your competition or hashtags

  • Hashtracking — lets you analyze the effectiveness of a hashtag in Instagram.
  • Keyhole — also allows you to analyze a hashtag in Instagram.
  • Want to know how many false followers your account has or your competition? With Followercheck, you can analyze the number of fake followers that have an Instagram account.

Photo design and editing tools

Multiple management tools on Instagram

  • DownloadGram — to download photos and videos from your computer.
  • Savevideo — allows you to quickly download Instagram videos from your computer.

Instagram Miscellaneous Tools

  • Gleam — lets you create contests with Instagram features (in its paid version).
  • IFTTT — allows you to schedule actions with your Instagram account. For example: share your Instagram photos as native photos on Twitter.
  • Zapier — like IFTTT, allows you to automate processes.
  • SnapWidget — allows you to share Instagram content on your web page or blog.

 Advertising tools on Instagram

  • Power Editor — the professional platform of Facebook & Instagram to manage advertising campaigns.
  • Adespresso — manage your Instagram campaigns quickly and effectively.
  • Pixel Your Site Plugin — puts the pixel code on pages that are related to your advertising campaign.
  • Text Overlay — helps you check if your image for ads has more than 20% text. Remember that if you have a lot of text, Facebook will limit your reach.

Tools to sell on Instagram

Unable to add clickable links in our publications we lose impacts and potential customers. 

With the following tools that I'll share you can improve your sales process to increase your conversions.

  • Inselly — allows you to share the products you sell in your marketplace. You will need an account with them to sell.
  • Soldsie — allows you to sell your products on Instagram. When creating your account you will have a unique link for your profile (something similar to IGLINK, the tool that I shared you above).

I hope these tools will help you better manage your Instagram account and boost your digital conversions.

If you have doubts or want to recommend new tools leave me a comment.

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Vivek Gururani is a Google Adwords,Bing Ads Certified, digital Marketing professional having strengths in managing online product promotions, branding & marketing activities, content development, social networking & corporate communication.
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Great article! But SaveDeo URL was recently changed to

It would be cool if it is changed in the post as it is a popular tool that can't be missed!
That's really great list of tools.
I've been using some of them.
By the way, there are great info a well:
A great identification tool to use when starting out in influencer marketing would be auditing tools such as influencer auditor , it helps in identifying influencers rather easily before even engaging with them, saves alot of time by avoiding non legitimate influencers and make the search for the right influencers much more faster
Adina V.
Hey there!

Due to the API changes, SocialRank discontinued the Instagram Analytics module as of April 4th:

You could add Socialinsider - as a new addition. Cheers!
Mostafa Elnaggar
SaveDEO URL was changed [link removed by moderator]
The old URL is no longer working
Alex Tsygankov
Mostafa Elnaggar
Thank you, fixed.
Thanks for great info!
I used bigbangram .com tool and it was also good one.
For sure different services provide different options and we always need to check and try them all to find one the more suitable one.
I like services that gives you free trial to really estimate its efficiency.
I just read your article and I wanted to thank you for this great and useful content.
Also, I wanted to tell you about a page that I have designed on my website, called "Searchable List of Instagram Banned Hashtags". It is a ~complete and weekly updated list of Instagram Banned Hashtags that might cause a shadow-ban from Instagram on user posts, If they use them.
I thought you might be interested in this free tool. It would be much appreciated if you check it out, and if you found it useful, share it with your readers so they can also use it:
Hi Vivek, thank you for this great overview! Last week we launched VisualMarketingIndex a free and comprehensive Instagram Analytics tool that measures brand performance on 10 metrics. The tool enables you to compare your score with any other brand regardless of the size of the Instagram account. Please go ahead and give it a try, I would love to hear your thoughts .
Hi Alex, Thanks for the list. I would like to show you a new Instagram tool that we are developing. It is in Beta phase, its functions allow to search and order your timeline by date and hashtag, and statistics based on the use of hashtag. Thanks for your time!!!
David Pasa
Hey Vivek, thanks for sharing the tips & tools! I've used Hashtracking before but prefered hashtagsforlikes. They also have an app which is useful when you're on the go! I thought I would also recommend socialenvy for targeted Instagram growth. I noticed you didn't mention any automation tools here, these can be useful. Keep up the great content mate!
Clara Taylor
Thanks for the helpful list of tools!
I would like to mention Snoopreport platform for monitoring user's actions on Instagram (likes, comments, follows). It displays data in an easy-to-use dashboard and weekly and monthly reports.
Very Helpful article,
Now I can do more great thing with Instagram!
By the I use instagramvideodownloader for downloading my videos.
Thanks for sharing!
very helpful article thank you :)
I am using sortechs wouldn’t call it the best Instagram app, but it is pretty cool
You must try Preview. It's a life-saver! You can literally do everything in one app. Plan your feed and captions, test your hashtags & hashtag groups, edit photos. It also has a really powerful analytics feature that lets you analyse ANY Instagram account!
Vivek Gururani
Hi Alex, Thanks for sharing the App. I will get back to you once I will try it.
Milan Shah
How about the 10insta web tool for Instagram
Thanks a lot for a nice list, i use Onlypult, so far this is my most favorite tool and i love it.
Vivek Gururani
Lo Aldrin
Your welcome Lo Aldrin, and thanks for your kind words of appreciation.

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