If you’re a marketer at a small business, chances are you’ve got too much to do and very little time.
With campaigns to manage and data to keep track of, you’ll need to lean heavily on marketing apps to manage and optimize your campaigns. For many, it’s the only way to drive business growth and work efficiently and effectively.
5 Ways Marketing Apps Can Help Marketers
Digital apps can help marketers at small and medium businesses (SMBs) in the following ways:
- Campaign creation and distribution: With marketing apps, you can create and distribute targeted campaigns through various channels, such as social media, email, and SMS.
- Campaign strategy: You can make data-driven decisions based on insights, better understand your target audience, identify trends, and track the success of your marketing campaigns.
- Customer engagement and communication: Marketing apps can improve customer engagement by allowing you to communicate with customers through various channels, such as email, SMS, and social media. This engagement can help you build brand loyalty and increase customer retention.
- Marketing automation: Digital apps can help you automate your marketing processes, such as email campaigns and social media posts. Automation saves time, reduces repetitive work, and allows small business owners and marketers to focus on other aspects of the business.
- Efficient process management: Apps help you focus on the core aspects of your business, offering a cost-effective way for you to market your products and services.
Different Categories of Marketing Apps for SMBs
We’ve categorized our top marketing apps in the following sections:
- Competitor analysis
- Content creation
- Social media
- Influencer marketing
Apps for Competitor Analysis
Competitor analysis apps can provide valuable insights into your competitive landscape, help you stay up to date with market trends, and inform your decision-making process.
Specifically, they can:
- Help you identify market trends and gaps that your competitors are not addressing
- Get insights into your customer preferences
- Evaluate competitor pricing strategies
- Monitor industry benchmarks, such as market share, customer satisfaction, and financial performance
Here are some of the best competitor analysis apps for marketers:
1. Google Trends
Google Trends is a free online tool provided by Google that allows users to track the popularity and frequency of specific search terms and topics over time.
It analyzes and aggregates the search data from Google Search, Google Images, Google News, and Google Shopping. It gives you insights into the popularity of particular keywords or topics in various regions, languages, and time periods.
Marketers can use Google Trends to compare search volume for different keywords or topics, analyze trends over time, and view related queries and topics. It is a valuable tool for market research, content creation, and SEO optimization.
2. Audience Intelligence
Audience Intelligence app also gives marketers valuable insights into their target audience.
It provides demographic and behavioral data about website visitors, social media followers, and email subscribers.
With Audience Intelligence, you can analyze audience demographics such as age, gender, education level, job title, and location. It also shares information about their interests, the topics they engage with, and the websites they visit.
This data can also be used to analyze competitors and identify new market opportunities.
3. Google Keyword Planner
Google Keyword Planner is a free tool from Google. It helps you find and analyze relevant keywords for your advertising campaigns.
Keyword Planner provides information about search volume, competition, and suggested bid estimates for keywords.
This helps you plan your ad campaigns by identifying the most effective keywords to target. In this way, you can optimize your ads for maximum visibility and click-through rates.
Apps for Content Creation
Marketers use various forms of content such as blog posts, social media updates, videos, infographics, and podcasts to attract traffic to their websites or social media channels.
You can use content creation apps to:
- Create content that educates prospects about your products or services
- Nurture leads and move them farther down your sales funnel
- Generate keyword-rich content that helps improve your website's search engine ranking
Some of the most popular apps marketers use to create content are:
4. AI Writing Assistant
AI Writing Assistant is an app that helps you create high-quality, SEO-friendly content. It harnesses artificial intelligence to analyze the user's text and suggest improvements in real-time. It helps you write original articles in 25+ languages, structure articles with headers, and target keywords for optimal search performance.
The app can be used to brainstorm topic ideas, find keywords to target, and even draft articles automatically—which writers can then use as a base for their own writing.
The AI Writing Assistant also specializes in:
• Social media posts
• Paid ads
• Product descriptions
5. Instant Video Creator
Instant Video Creator allows you to create high-quality, professional-looking videos quickly and easily. Use it to create videos for social media channels, product demos, explainer videos, and other types of content that can help drive traffic and conversions.
There are a range of templates and customization options within the tool that make it easy to create engaging videos. You won’t need technical skills or video editing experience to get the great results you’re looking for.
You’ve probably heard of ChatGPT (Generative Pre-trained Transformer) by now. It’s a type of conversational AI model that uses machine learning to learn patterns in human language and generate responses that are similar to those a person might provide.
ChatGPT’s ability to understand natural language and generate contextually relevant responses makes it a valuable tool for marketers who want to provide high-quality customer service and engage with their audience in real-time.
For instance, you can use ChatGPT to create chatbots that can interact with customers and provide them a personalized experience. These chatbots can be programmed to answer frequently asked questions, provide product recommendations, and even make purchases.
It can also be used to personalize marketing messages and experiences for your customers. You can input customer data such as purchase history and browsing behavior, and they will receive personalized messaging suggestions.
7. Instant Banner Generator
If you want to create high-quality, professional-looking banner ads quickly and easily, then Instant Banner Generator is an essential app for your toolkit.
The app provides a range of customizable templates and design elements that make it easy to create engaging banner ads without needing technical skills or graphic design experience.
With Instant Banner Generator, you can create banner ads for social media channels, online advertising campaigns, and other types of content that can help drive traffic and conversions.
Apps for Advertising
Marketers create advertising campaigns to drive traffic to their website or social media channels, using strategies such as paid search, social media advertising, and display ads.
You can measure the performance of your campaigns by analyzing metrics such as click-through rates, conversion rates, and return on investment (ROI). You can then make data-driven decisions and optimize your campaigns for better results.
Two of the best apps for advertising are:
AdClarity is a competitive intelligence app that helps you get insights into your competitors' advertising strategies.
Using the app, you can uncover your competitors' digital advertising tactics, including the type of ads they are running, where they are running them, and how much they are spending.
9. Headline Optimizer
Headline Optimizer is a marketing application that helps you write effective headlines for your content, making it more likely to be read and shared.
It uses machine learning algorithms to analyze the emotional value, word count, and structure of headlines and provides recommendations for improvement.
Just enter your headline ideas into the app and get instant suggestions for improvements based on ML analysis.
Apps for Social Media
Marketers typically use social media apps to build brand awareness by creating and sharing content that showcases their brand's values, mission, and products or services.
You can also use it to engage with your audience by responding to comments, messages, and mentions, and by taking part in conversations related to your brand or industry.
Social media is increasingly being used as a customer service channel, too. Marketers can use it to answer customer questions, help resolve their issues, and address their concerns in a timely manner.
Social media apps also offer analytics services that measure the performance of campaigns by analyzing metrics such as engagement rates, reach, and conversion rates.
Popular social media apps for marketers include:
10. Social Poster
Social Poster is an app from Semrush that simplifies social media management for businesses looking to improve their online presence.
It allows you to schedule and publish content across multiple social media platforms from a single dashboard.
With Social Poster, you can easily plan, create, and schedule social media posts to be published on Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
11. Social Analytics
Another great app from Semrush, Social Analytics will help you monitor and analyze your social media performance. It covers audience growth, engagement rates, and follower demographics. You can get insights across various platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
It also gives you comprehensive data and performance metrics that help track the effectiveness of your social media campaigns so you can optimize your social media strategies accordingly
12. Social Inbox
Social Inbox by Semrush enables you to manage your social media conversations and engagements in one unified inbox.
You can monitor, respond, and collaborate on messages and comments across various platforms, allowing you to provide a better customer experience and an improved social media presence.
Buffer is another social media management app that enables marketers to manage their social media accounts on platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
Some of the key features of Buffer include:
- Content scheduling—users can schedule posts for specific times in the future, ensuring their content is published at the optimal times for their audience
- Content creation—tools for creating and editing images and videos to accompany social media posts
- Analytics—insights into social media performance, including engagement rates, follower growth, and other metrics
- Team collaboration—multiple team members can work together on social media content and manage permissions and access levels
- Integration—users can connect Buffer with other marketing tools such as Google Analytics, Zapier, and Hootsuite
Apps for Influencer Marketing
Influencer marketing is a popular tactic used by marketers to promote their products or services by partnering with people who have a large and engaged following on social media platforms.
Marketers first identify influencers whose audience aligns with their brand or product. It’s important to consider factors such as the influencer's niche, engagement rate, demographics, and reach to determine the best fit.
Influencers help you create content that showcases your brand or product. This can include sponsored posts, product reviews, giveaways, or even brand ambassadorships.
You’ll then need to track the success of your influencer marketing campaigns by analyzing engagement rates, reach, and conversions. This should be done regularly to evaluate the impact of influencer marketing on overall marketing strategy.
If the campaigns are successful, you may choose to work with influencers on a long-term basis, building relationships and partnerships that can be beneficial to both parties. This can lead to increased brand awareness, loyalty, and sales over time.
Here are some of the most popular influencer marketing apps:
BuzzGuru helps you identify the best-performing pieces of content across your social media accounts. Performance is based on factors such as engagement levels, reach, and virality.
The app provides real-time updates on trending topics and popular keywords. This helps you keep on-trend and create content that resonates with your target audience.
trendHERO is another powerful app for SEO professionals and content marketers looking to stay up to date with the latest search trends.
With trendHERO, you can track the popularity of Google search queries, find new keywords and phrases to target, and optimize your content. Ultimately, it helps you rank higher in search engine results pages.
Apps for Data Reporting
Marketers use data analysis and reporting apps to track metrics such as impressions, clicks, conversions, and revenue to evaluate the effectiveness of their marketing strategies.
By analyzing data and creating custom reports, you can measure the effectiveness of your campaigns. You’ll also be able to identify areas for improvement and continually optimize your campaigns to drive better results.
Three of the most well-known data reporting apps for marketers are:
16. Google Analytics
Google Analytics is a free app from Google that gives website owners and marketers valuable insights into their website traffic, user behavior, and marketing campaign performance. This data can be used to optimize website content and campaigns over time.
With Google Analytics, you can track the number of visitors to your website, see how long they stay, and uncover which pages they visit. You can set specific goals for your website, such as number of purchases or forms completed, and track progress toward these goals over time.
Finally, you can create custom reports to track specific metrics and analyze website performance, which can be shared internally.
17. Analytics Narratives
The Analytics Narratives app is for marketers who need to create custom reports and share the insights.
The app allows you to:
- Create custom reports that showcase the results of your marketing campaigns
- Analyze the data in your reports in a way that is easy for readers to understand
- Monitor the performance of your marketing campaigns in real-time
- Set up alerts to notify you of changes in performance metrics
- Identify new opportunities for growth
Databox is for marketers who are looking to consolidate data, analyze performance, and communicate insights to stakeholders.
The app provides data visualization tools, such as charts, graphs, and tables, which allow you to quickly and easily analyze your data. This helps you identify trends and patterns in the data and make data-driven decisions.
You can create custom dashboards using the Databox app and track the performance of your marketing campaigns in real-time.
Dashboards can be customized to show only the data that is relevant to specific stakeholders.
Scale Your Business with Apps
Marketing apps are essential for small businesses with tight budgets and limited resources looking to reach a wider audience, automate marketing processes, and improve customer engagement.