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SEMrush Blog

Best Practice of Monitoring Your Niche Keyword Trends

SEMrush Blog
Best Practice of Monitoring Your Niche Keyword Trends

As we gaze at the apparent rise, and well, further rise of Google, it becomes even more apparent that as SEO experts, the best thing to do in order to be in the search giant’s good graces is to keep monitoring our niche keyword trends that are being used by our competitors.

For the SEO expert, there are two clear strategies which they can use when picking topics for any form of online media. The first is to scrutinize the existing established markets for any gaps in the market by using keywords and competitor analysis. Identifying and hitting niche keywords right or successfully identifying a gap for a specific micro-niche is one way to go. The second way is to identify and monitor trends and to subsequently hit a topic, or an indirect spin-off of a certain topic, at just the right time. This article is going to be all about how you can monitor keyword trends before incorporating them in your web content.

Online Keyword Tool:

So, we all know how important targeting a keyword for your market niche is, but how do we know if we’ve found one? Here is a quick way of evaluating your find. When it comes to online keyword tools, use the free Google AdWords Keyword Tool to see how many searches are being done monthly per keyword. This online keyword tool can also give you valuable information on how much advertisers are spending per keyword for a top position in the sponsored listings. To find this out, you can enter a few niche keywords which are associated with the market sector you've identified and tick the ‘use synonyms’ box. You can also sort the columns so you're looking at keywords, estimated Ad position, estimated average CPC, and the niche keywords global monthly search volume.

For competition research, again, Google’s online keyword tool is your best pal. Go through the keyword list and Google each one of them to keep track of your competition. Look at who's paying to appear in the top ad positions above the natural search results.

Keyword Trends:

A trend will often be related to a news item, such as a major tragedy, an anticipated product release and even a celebrity divorce. A good example of this is the way speculation arises on the latest iPhone or Kindle readers every year. How you use ‘trending’ information is entirely left to your own imagination, which could also lead to an opportunity to make a quick buck if you cash in on these niche keywords. Using an online keyword tool is also a great way of finding out or monitoring the latest keywords being used by the competition in your field which could lead to the possibility of gaining a medium term reoccurring income.

Once you have identified the keyword trends by using a keyword monitor, here are a few questions that you should ask yourself.

  • How can my business fit in with the competition?
  • Is there any room for me in this market niche?
  • Are there any gaps in the market that can be filled?
  • Is the market ‘buyer-friendly’, as in, do the customers actually buy or do they expect everything for free?
  • What could I do better than the competition?

Keyword Monitor:

So, what are the best monitoring tools available online with which we can get valuable knowledge on niche keywords and keyword trends? By using online resources like these, which are the best in keyword monitor tools, your business can get ahead of the curve.

  • Google Adwords’ Keyword Tool
  • Google Insights for Search
  • Google Trends Keyword Demand Prediction
  • Microsoft Advertising Intelligence
  • Word Tracker’s Free Basic Keyword Demand

Google Adwords Keyword Tool:

Google's AdWords Keyword tool is a common starting point for SEO keyword research. It not only suggests keywords and provides estimated search volume, but also predicts the cost of running paid campaigns for these terms. Tools like SEMrush Pro are also an excellent place to start.

But Wait, There’s More:

What about keyword difficulty? Using an online keyword tool is not enough. In order to compete with serious competition, one needs to know about keyword difficulty as well. You can make your website achieve that high ranking in the SERP results by knowing the demand for a given keyword or phrase."

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