This year our guest authors blew us away with the time and effort they put into writing, and with the outstanding information they provided in their articles. Last year we chose the best article for each month, but we couldn't do that this year — there was too much greatness. There is so much to learn from the following articles; I highly suggest you scroll through them and learn from a fantastic group of experts.
On behalf of the editing team, I want to take this opportunity to thank everyone that contributed to the blog this year. We love learning from you, and we know how much effort you put into creating your articles. What I said last year perfectly sums up how our team feels:
"You are the backbone of our blog and your willingness to share your strategies and insights are truly awe-inspiring to our entire team. We thank you all and are honored to work with you."
Search Intent
The Complete Guide: How to Identify Intent in Search
by Anna Corbett — @AnnaAppenzeller
How to Use Search Intent for Your Business
by Chris Beck — @BeckCr6
Snippets
How to Earn Google Featured Snippets for Mobile: Large-scale Study
by A.J. Ghergich — @SEO
Advanced Techniques to Be the Featured Snippet: Position 0 — a Guide
by Jason Barnard — @jasonmbarnard
Analytics and Analysis
How to Use Keyword Gap Analysis to Land High-Quality Guest Posts
by Dustin Christensen — LinkedIn
Google Analytics Guide: 10 Actionable Tips to Boost Your Traffic and Ranking by Baruch Labunski — @Baruch_Labunski
How to Increase Organic Traffic to a Page Through UX Analysis
by Luca Tagliaferro — LinkedIn
Brand SERPs You Really Should Be Tracking (and Improving)
by Jason Barnard — @jasonmbarnard
Step-By-Step Guide: SEO Pruning with SEMrush
by Kevin Indig — @Kevin_Indig
SEO
TF-IDF: Advanced On-Page Optimization
by Christina Sanders — @ChristinaHSan
7 Ways to Fail at International SEO
by Aleyda Solis — @Aleyda
by Kevin Indig — @Kevin_Indig
Using SEO to Drum Up and Automate Lead Generation
by Helvis Smoteks — @Linkody
Here Are 7 Killer Steps on How to Win at Local SEO
by Paul Paquin — @PaulJPaquin
Everything You Need To Know About Voice Search For A Powerful SEO Strategy
by Chris Giarratana — @CJGiarratana
Strategy
How to Protect a #1 Ranking (When Your Pesky Competitors Are Trying to Take You Down)
by Hunter Branch — @RankTree
Are You Making These 9 Common Google My Business Mistakes?
by Jason Brown — @keyserholiday
What NOT To Do When Writing a Meta Description
by Gabka Koscova — @Gabkaa
How to Increase Your Click Through Rate With Emojis
by Garrett Mehrguth — LinkedIn
Content
Want Authority Backlinks? 5 Strategies for Creating Link-Worthy Content
by Jawad Khan — @WritingMDestiny
How to Make Your Blog One-of-a-Kind In a Niche
by Lesley Vos — @LesleyVos
Social Media
Your Best Content Should Reside...On Instagram?
by Ksenia Emelyanova — LinkedIn
7 Ways To Increase Your Organic Facebook Reach
by Alexander Porter — @SearchItSocial
How to Host a Successful Reddit AMA
by Brent Csutoras — @brentcsutoras
PPC
How to Skyrocket Profit on Google Ads (6 Best Ways)
by Paul Paquin — @PaulJPaquin
9 Common (and Costly) Google Ads Mistakes and How to Avoid Them
by Shirish Agarwal — @shirish_aga
Marketing
How To Create An Express Content Benchmark With SEMrush In Under An Hour
Landing Page Considerations For High-Involvement Decisions
by Shirish Agarwal — @shirish_aga
Email Personalization Advancements: Emails in the Era of Hyper-Personalization
by Kevin George — @emailmonks
Ecommerce
How to Stop Losing Shoppers During Checkout
by Maria Borysova — LinkedIn
Understanding the Content Marketing Funnel For Ecommerce Businesses
by Greg Shuey — @Shuey03
You Can Write For Us In 2019!
We are making a lot of changes to our blog in 2019, and we are constantly on the lookout for true experts that live in the trenches day in and day out. These are the people that can offer true value, valid strategies, and experienced insights.
The criteria for publication is not easy, but if you are willing to work with us to make your articles better, we promise to do our best to promote you and your work throughout our community, and the industry. If you would like to contribute, please review our publishing guidelines before submitting.
We have two main priorities:
- Educate our readers.
- Be a resource for our community.
We also want to thank our SEMrush columnists for their hard work this year. Columnists are chosen based on their experience, writing ability, and successes for writing for our blog, and we are looking for more columnists in 2019. If you had a favorite SEMrush article this year, please let us know which one it was in the comments below.
Comments
A veteran community member.
An experienced member who is always happy to help.
Other articles that resonates are; "How to Increase Organic Traffic to a Page Through UX Analysis,"
"How to Protect a #1 Ranking (When Your Pesky Competitors Are Trying to Take You Down), "
"Want Authority Backlinks? 5 Strategies for Creating Link-Worthy Content, "
"How To Create An Express Content Benchmark With SEMrush In Under An Hour."
Honestly, it is not easy to choose and pick the best, but you made it happen, Melissa.
Thanks for sharing!
Provides valuable insights and adds depth to the conversation.
a)Want Authority Backlinks? 5 Strategies for Creating Link-Worthy Content- Jawad Khan
b)Advanced Techniques to Be the Featured Snippet: Position 0 — a Guide - Jason Bernard
c)How to Protect a #1 Ranking (When Your Pesky Competitors Are Trying to Take You Down)
But truly, I think all articles are worth the read.
Article suggestion:
Perhaps you could do one about using internal links and site architecture to sculpt equality flow throughout the site.
Thanks:)
Nikola Roza
SEMrush employee.
SEMrush columnists are authors who had proved their expertise in digital marketing and contribute regularly to our community.
Occasionally takes part in conversations.
Very informative post. Thanks a ton!
SEMrush employee.
SEMrush employee.
SEMrush employee.
What were your favorite articles this year? Or maybe you even have any ideas for new posts?
Let us know in the comments so we can publish more interesting articles in 2019!
An experienced member who is always happy to help.
Would be great to have more SMM articles, Twitter related or some other platforms for example. Thanks to all the authors :-)
SEMrush employee.