Hello, SEMrush blog readers!
Let me guess why you love our blog — because it’s a place where you can learn new things and find the answers to your questions. Well, that’s also a good reason to love the Semrush Twitter chat! By participating, you can get answers from SEO specialists around the world in real time.
On October 2, we had our first Twitter chat about SEO tricks for small businesses with Todd Butcher and Kristopher Jones. If you missed it, here is a wrap-up of the best-of-the-best tips!
Social media, mobile search, reviews — the most important thing for SMEs is to build a community.
Friendly relations with customers can bring you as much benefit as "classic" SEO optimization. Don't forget to share your passion, and create unique content even your competitors would like to share. As Todd Butcher tweeted, don't forget to "deliver a killer experience for your customers. Raving fans will promote your business FOR you." It can also be a huge help with link building.
Keyword research for SMEs is also very specific. Be sure you use geo-targeted, "commercial" keywords — those that reveal a person's intention to make a purchase (name of product + words "buy," "order," "cheap," "delivery" and so on).
One of the most common mistakes local businesses make online? Our experts agreed: Making it difficult for consumers to find or contact you! Some takeaways:
- Give customers the ability to contact you easily and right away
- Mobile search is crucial for local companies, so make your website mobile-optimized
- NAP on every page makes the process for purchase easier for consumers
- Make sure your business appears on Google Maps
Semrush’s next Twitter chat will take place on October 15 at 4 p.m. BST/11 a.m. EST. Leading industry expert Adam Connell and team members of the awesome content marketing tool Buzzsumo will answer your questions about how content marketing can transform your SEO.
Be sure to use #Semrushchat to join the conversation. We'll see you next time!