The SEO industry was rocked by the new Featured Snippet update. Google decided to reduce duplicated results in the SERPs and made some changes which would mean that if your site is listed in a featured snippet, it will not be listed in the organic listings below the snippet (in the past, many sites that earned the snippet also had the first organic listing).
How users choose between a snippet vs. the organic listing to click varies, and many marketers feel the clicks that yield a return are the organic clicks. So losing the first organic listing could mean substantial losses in traffic and conversions.
This update is obviously new, and we don't know yet what the full impact will be, but we wanted to get opinions from our community, and that is what we did in last week's SEMrushchat. We were thrilled to have the brilliant Ann Smarty as our guest, and she shared so much valuable information — we have included most of it below. So check out the responses, and please tell us if you have been impacted by this update in the comments.
Have any opinions on the Featured Snippet Update?
Please tell us what you think about the update or the tweets above in the comments below. Also, join us on Wednesday, February 5th, at 11 am ET/4 pm BST for SEMrushchat.