Our final Semrushchat for 2019 was fantastic. Our guest, Stephanie Liu, and our community shared some tactics agencies and businesses can use for live streaming in 2020. We all know anyone can pick up a phone and start streaming, but when it comes to properly representing a brand, creating engagement, and reaching an audience, a good strategy is needed. Below we have some suggestions to help you avoid wasting time with strategies that don't work.
The idea of live streaming can be intimidating to many, and every marketer understands why, but it is a marking opportunity everyone should consider. Below you will find tips on best practices and increasing engagement, and gain ideas on ways to utilize live video. So check them out, and start your marketing campaigns off right in 2020.
Side Note: The Next Two Weeks
We have our Semrush chats every Wednesday, but this year Christmas and New Year's are on Wednesdays, so we will not be having chats on those days, but we will be back on January 8th, 2020.
We want to thank our entire community for sharing their experiences, insights, and strategies in Semrushchat each week. The chat wouldn't be successful without you, and our entire team appreciates every one of our participants.
Q1. Video vs. Live video: what are the pros and cons of each?
— live video
topical, fresh, relevant, impromptu, reactive to viewers — recorded
less left to chance, editable, prob higher production value, likely has a longer shelf life Cons
— live video
awkward..... pauses for word making when brain forgets things
runs off rails & non sequitors
hostile or weird interactions from users — recorded
less interactive” — JP Sherman @jpsherman
Q2. What are the best use cases of live videos for your industry?
✓ Demo your product
✓ Share behind the scenes of an event
✓ Q&A with your audience
✓ Generate buzz for an upcoming launch
✓ Grow your personal brand Let's also talk about how epic #GlobalMarketingDay was! More than 50K marketers worldwide registered for the 24-hour live stream.” — Stephanie Liu #SMMW20 @heystephanie
Q3. What are the best practices of going live on social media?
What's the purpose of your show?
What do you want viewers to walk away with?
Plan your run of show!
How is your show structured?
What content will you deliver? How do you plan on engaging with viewers?
Ex. As soon as someone comments? The first X seconds or will you have a dedicated time to pause the content and give shout outs? Create a promotional plan! Get folks buzzing about your #livestream BEFORE you even hit the go live button.” — Stephanie Liu #SMMW20 @heystephanie
— What is the purpose of the video? (CTA)
— What do you want to talk about? (main talking points)
— Also, make sure that your devices are fully charged and that you've got a good signal (phone signal or wifi).” — Brian Kato @katobkato
Q4. You have just started with live-video streaming, but you see that you’re not getting the desired engagement level. What steps would you take?
Q5. What do you think the future of social media live streaming is? Is it going to evolve into something new?
Tell Us Your Best Live Streaming Tips & Thank You For Chatting in 2019!
If you have any live streaming tactics that have not been mentioned above or if you would like to add to them, please share your thoughts in the comments below.
We also want to thank our entire community for sharing their thoughts and strategies in Semrushchat each week. The chat wouldn't be successful without you, and our entire team appreciates all of our participants.