AI marketing tools are here, and many are afraid of what that means for their future. Certain tasks will be taken over, but that doesn't mean that humans will lose their position — humans just need to adapt their skillsets and utilize the time-saving features AI can provide.
Last week, the SEMrushchat community, and guest Mark Traphagan discussed AI and content marketing. One big theme I noticed in this chat, some people have AI and machine learning confused; it is essential to know the difference, so you know which tools to invest in. And on that note, we would love to know your experiences using different tools that utilize AI or machine learning — what has worked, what hasn't, and what you recommend to fellow marketers.
Below you will see great insights on the opportunities AI can bring, use cases for content marketers, skills needed to manage AI, how to get started, and what our community hopes AI can help them with in the future. There is a lot to learn from the tweets below, so check them out.
- time efficiency
- deep-dive into data
- optimization opportunities
- personalization Then research and vet the right tool or platform to solve that problem.
Wondering what kind of tools Amar is talking about? Here is an article with a list of AI & machine learning tools to check out.
Join #SEMrushchat next week, with guest Madalyn Sklar.
We will be discussing Twitter marketing strategies with Madalyn and our community. SEMrushchat starts at 11 am ET/4 pm BST on Wednesday, December 11th.