In last week's #SEMrushchat, we asked for opinions on pillar content and topic clusters. Our community shared their insights on the benefits of pillar content, topic clusters, creating an effective subtopic hierarchy, best practices, and identifying an ideal topic for your pillar content.
Several members of our community mentioned using the SEMrush topic research tool to help generate ideas for topic clusters and for creating a substantial piece of pillar content. I took a couple of screenshots to show those of you that haven't used it, the data and research capabilities. If creating content is part of your job, this is a tool that will make your life a lot easier.
Whether you use this tool or not, pillar content could be beneficial for your business, so read the suggestions below to get started. If you are a pro at pillar content and topic clusters, be sure to share your insights in the comments.
* Something you have a lot of knowledge of.
* Something you're passionate about. Can't stress that last point enough. If you're not enthused, your audience won't be. #semrushchat
2. Does it fit the keyword strategy we want to rank for?
3. Can we create more topic clusters from this?
4. Is it evergreen?
5. Does it comply with the customer journey?!
There should always be intent and goal in sight when planning pillar content. Also, committing to create more content branching from the pillar. Summary:
Have any pillar content tips?
We would love your thoughts on the questions and tweets above, so please share in the comments below. We also want to thank everyone that participated in the chat. We will be looking for your expert insights this week, where we will be discussing pillar content creation; SEMrushchat starts at 11 am ET/4 pm BST on Wednesday, December 4th.