People love podcasts, that is why we created list of the best marketing podcasts, and many individuals and businesses are wondering if podcasting is a strategy that could work for them. In last week's #SEMrushchat, we discussed who should start podcasts, what to consider before getting started, how to use them to make a profit, what listeners are looking for in a podcast, and what people can learn from successful podcasts.
Our community and guest Espree Devora provided valuable tips, insights, and things to avoid; we have a collection of them below. Obviously, we couldn't include every recommendation, so to fill in any gaps you may have after reading the helpful insights below, check out the Podcasting Beginners Guide: How and Why You Should Start Podcasting.
-authentic I want to be entertained but in a way that feels as if I'm listening in on group of friends chatting, rather than being talked to. I want that real human touch behind it.
Professional, structured content
One without a long intro!
👉 Good background music. 🎧 Works like magic to engage listeners
👉 A format. This sets expectations and divides the podcast into interesting segments
1. A designated format (so it’s easy to follow)
2. Episode notes (preferably with time call outs) for the most pertinent info, especially to learn about guests
3. Good mics
👥Is your audience there?
🗣Do you have something unique to say?
〰️Are you able to keep the flow while being entertaining?
📄Do you have relevant and quality content on other platforms as well?
2. Content/topic strategy
4. Recording/prepping a backlog ahead of time
5. Publishing calendar
6. Sounds/music to use
7. Plan to repurpose content for site/repurpose site content for/with podcast
8. Social strategy (and hashtag)
2. Develop a Plan
3. Execute Your Promotions
4. Dedicate Yourselves
5. Check-in on your measurable goals Don't just market to market or podcast to podcast! Make it purposeful and meaningful. Know your intention.
- I stay for the human voice
- I return for the personality
👉 Who are your guests and what unique questions will you ask them to make your content different?
👉 What structure are you going to give to your podcast?
👉 Do you have the right tools?
- Ads and sponsorship
- Posting to YouTube (monetization of content)
- Sell your services
- Brand affinity
👉 @CareerContessa: learn how to offer value with personal experiences
👉 @buffer’s podcast: Check how to learn + have fun at the same time 👉 @SMExaminer: how to offer A LOT of value that’s unique and a deep dive into the subject
👉 @podia’s new podcast: understand how to be an excellent host (@jayacunzo)
👉@Mailchimp’s podcast: because omg such heart touching stories!! Storytelling 🎉
@MLLNNLmotivator Social Media Mornings (Recommend)
And Be Real Show with @2TALLINmania
New podcasters should build their brand before starting, go where you know there's a successful audience & have a plan.
Do you have any podcasting tips?
If you have strategies, advice, or opinions on podcasting, please share them in the comments below. If you have questions, we will reach out to our community members and ask them to come and answer your question. Also, join us on Wednesday, January 22nd, at 11 am ET/4 pm BST for SEMrushchat.