SEO or PPC, or both? Most people and businesses that are new to the industry don't know which marketing channels to use, which options are best, and often they believe they need SEO or PPC, not both.
In last week's #SEMrushchat, our community and guests @PPCKirk and @craigcampbell03 shared insights on the SEO vs. PPC debate, discussed keyword research for each channel, how to use data, how to use the right keywords, and finding the right SEO PPC ratio. Below are many valuable tips for businesses and agencies, insights on things to do, things to avoid, factors to consider, and analogies to share with clients. Check them out and share your thoughts in the comments below or via social.
Note: You can look at the Twitter threads or retweet any of the tips/insights below by clicking on the Twitter logo next to the quote.
How do you feel about integrating SEO and PPC?
Please share your insights and tips in the comments below. We also want to thank everyone that participated in the chat. We will be looking for your expert insights this week; SEMrushchat starts at 11 am ET/4 pm BST on Wednesday, November, 20th.