Our team noticed that during each week’s Twitter #SEMrushChat, our participants offer a lot of valuable tips and insights. We thought we should share them with our blogging community, so each week, you can gain some great advice from marketers like yourself.
This week's SEMrushchat was about different aspects of social media that can help you grow your business. Below you can see the questions asked a compilation of fantastic answers for each.
Randomly commenting on people's posts to check out your content. This one is super annoying and it makes me want to avoid your business, rather than invest time in it.
You don't want to be that company that is spamming its followers every day. It's important to be seen but not overwhelm.
Tagging a lot of people you don't know to get them to notice your brand or your latest blog article/research. Using a tragedy to promote your product. Hashtag jacking without learning what the hashtag is about.
If you feed is just reposting, retweeting other peoples tweets then you might as well be a bot (thinking of all the retweeters that #SEMrushChat gets - I block them!) - engage your audience. That takes time and effort and is appreciated.
Video is the easiest form of content to consume and the least intimidating. I would hate for someone to sell me on the street but I can express interest by watching. Building audiences to advertise to from this ‘qualification’ is a huge way to leverage video!
Video is a huge part of our content strategy and our production team has become increasingly conscious of our need to promote video with video. We make sure for every piece we create, we create a coinciding shorter, promotional piece that we can upload to social.
Training aids for clients where we have built websites with customised content management systems for them - really useful to have a video showing them exactly what to do and saves a lot of phone calls!
We've used video for clients to answers some of the introduction questions asked, FAQ's, etc. Got the staff to do the presenting so it is the same person the client deals with from social media.
Ashley G. Schweigert
I will put this out there. I have seen MANY brands create video for the purpose of just creating video. There needs to be a plan for outreach and the goal for creation - where is it living and how will it be used? Does it reach the company's business objectives?
We use video to highlight our students, our faculty,our staff, our alumni, our purpose, our story, our accomplishments, our research, our culture, and our vision. We use video to help tell the story of who we are and what we have to offer!
This really interests me bc it used to be celebrities with millions of followers but now I have friends who have maybe 10k and they're influencers for smaller, local or regional brands. It's becoming more important, almost like a golden testimonial.
I think you have to be careful in how you do it and who you pick. Influencers aren't for everyone, but used correctly they can be successful and help at least get your product/service in front of the right audience.
Influencer marketing is cool. Be cautious of the influencers you're using, though, and don't oversaturate your content with one influencer. Sometimes just showing ‘regular’ people enjoying what you offer can have just as much of an impact.
If the influencer shares the same target audience as your business then this can absolutely be a great way to grow your business. We sometimes see businesses engaging with this strategy for the quantity though, rather than the quality of impressions.
I feel this can be a mixed bag. As many others have mentioned, unless the influencer is all about your product things can come across as inauthentic and insincere.
Influencer marketing can be beneficial. BUT it is important to do your homework on the person you want to be an influencer. Don't have someone just because they are popular. Make sure they are passionate about your brand. It shows if they aren't.
Influencers can be key if you do it correctly. Think of how you network professionally. How many people have you met because others have spoken highly of you? It’s the same for a business. If a trusted person speaks highly of you to their audience it’s a big deal!
Make it personal to your customers, make it enticing, informative,engaging. Don't just ask/tell them something, make them want to know/ask you. Bring your creative team in sooner rather than later. Cross the streams (Ghostbusters reference) and measure.
Value, value, and more value. Have a unique voice and POV, and stop repeating the same things as everyone else.
Conference Care Package
Content should concentrate on evoking an emotional connection beyond sales. You are addressing a client need beyond providing a service or product. You are speaking to a person, not a company.
Be better than others. If your product or service is better everything will be easier. If you’re providing real value it will be easier. All outreach will be easier (links and influencers). Paid traffic will be more efficient. It’s so simple but we tend to forget.
Listen to the needs of your target demographics and provide value to them. Quality > quantity. It's better to post fewer, valuable and helpful posts than to post an influx of posts in hopes that more people will see them.
Be transparent. Be genuine. Give people what they want. Have great writers/designers creating content that caters to your audience. Combine UX and authority by showcasing who you really are as a company.
1. Be authentic; 2. Find your niche; 3. Offer value to your audience — something new, surprising, or beautiful; 4. Embrace change — don't wait for a trend to become the ‘norm’ before you participate; 5. Don't focus solely on metrics — qualitative evaluation is important.
Focus all efforts on customer empathy, emphasizing the Q&A and how-to areas of content. This is a social media accelerant and also strengthens entity relationships for SEO.
It's certainly not a new concept, but with the consumer/client wanting to be ‘closer’ to brands before buying, social proof is oh-so-important. Who in my circle/like me has had experience with Brand X? Brands interacting with The People is expected now.
Vertical Video! Vertical Video! Vertical Video! People are getting there but so much traffic is coming from mobile. So much socializing done on mobile... optimize for it. People are not flipping their phone horizontal anymore. It’s not 2009.
Organic real estate is quickly dwindling so site owners (especially ecom merchants) who relied only on SEO need to broaden their approach to incorporate shopping feeds, paid ads, social profiles, video, reviews, GMB and more. Take up more real estate!
Live videos, especially on platforms like LinkedIn (in beta testing). Live video is favoured by consumers due to real-time communication with the brands they love. You can also become a lot more personable with live video. So get ready ;)
A big thank you to all of those that participated.
Each week, I am going to be watching the SEMrushchats looking for tweets I think will be helpful and educational to our blog readers. So, keep sharing your insights and advice and don't miss this week's SEMrushchat on Wednesday, May 29th at 11 AM ET/3 PM GMT; the topic will be How to Write Explosive Content and Stewart Rogers — @therealSJR will be our guest. Don't miss tips from him and the SEMrush community.