Need help getting started on a marketing strategy for Twitter in 2020? This #SEMrushchat recap can help you discover tactics and options that could work for you. The truth is, there are more campaigns that fail on Twitter than succeed. The best way to avoid wasting time and money on any marketing strategy is to learn what to do and what not do from people that use the platform every day to help businesses meet their goals.
Last week, our community and guest, Madalyn Sklar, offered a lot of helpful Twitter marketing details and tips. The topics discussed during the chat included why Twitter is a good and unique platform for business purposes, tactics for growing an audience organically, ways to create the perfect tweet, overlooked Twitter features businesses could use for growth and the brands that are doing well on Twitter and what you can learn from them.
Check out the tweets below and let us know what you think of the opinions by sharing in the comments below.
- Understand what they engage with/enjoy
- Identify pain points
- ENGAGE with your audience!
- Educate your audience on what you do and who you are
- Participate in Twitter chats
?? Consistently deliver good content
#️⃣ Monitor hashtags & trending topics
? Engage with influencers
✔️Follow industry-related informative handles
✔️Follow the followers of your competitor
✔️Create Tweets based on the recent trends related to your business
✔️Use related Hashtags for better reach
✔️User simple content with icons, images & videos
Off-the-cuff tone comes with the territory - communicating in the same formal tone you use on LinkedIn doesn't resonate< IMO. Just be concise.
? motivational quotes
? retweets and retweets with a quote
? sharing other people’s content
? Twitter polls
? GIFs & custom GIFs
✅Search (and advanced search)
✅Tagging in Photos
✅ Lists (private and public)
✅ Gifs (to bring tweets to life)
✅ Did I mention Search?...
✔️ Twitter moments
✔️ Live video (via periscope)
✔️ The mute button
@Zappos Great content examples, great engagement examples and great examples of using social for customer service. #SEMrushChat
@garyvee What you can learn from these Twitter accounts is that people love tweets that are creative and fun.
And obviously, @semrush ;-) #SEMrushchat
Key reasons: Engagement, personality, regularity, conversations, human.
Have any Twitter tips for 2020?
Share them in the comments. We will be discussing Social Media Live Streaming in our next SEMrushchat which starts at 11 am ET/4 pm BST on Wednesday, December 18th.