#C3NY: A Look at Consumer Control in Marketing


This week, SEMrush attended Conductor's C3 event in New York. This event thematically examined the issue of consumer control in marketing. From ad blockers to bypassing Google in favor of Amazon's own search engine, it's evident how the future of digital marketing faces challenges along with change.

Conductor's format included 3-4 concurrent breakout sessions framed by keynote speakers: Seth Besmertnik, Wil Reynolds, Tiki Barber and Joe Pulizzi. Throughout the event, Conductor also presented their Searchie Awards to their most successful clients.

Krista and Mike in the SEMrush booth at C3.

I attended C3 on Wednesday, the first day of the event. As SEMrush's blog editor, I focused on attending sessions that would help our blog improve. But first, I stopped in to meet other exhibitors at the event.

C3NY More Visibility Team

I chatted with the friendly MoreVisibility team.

Conductor CEO and Founder Seth Besmertnik gave the opening keynote (which started with some backflips). Besmertnik framed the 'future of marketing' theme of the event, focusing on success through fearlessness and case studies.

C3NY main stage

Conductor brought C3 to life with music and lighting. Pictured: Main stage entrance.

Following the opening keynote, I headed into the popular SEO Expert Panel Lunch, featuring Pat Reinhart and Stephan Bajaio of Conductor. They fielded questions about user experience, design trends, Google updates and even debated marketing role descriptions like 'guru' and 'evangelist.'

C3NY Lounge Area

Even during the early hours, the lounge area was very popular.

Reynolds' presentation was lighthearted, informational and full of fun pop culture references (and even some local points for those of us from the Philadelphia area).

C3NY Breakout Lab

Breakout sessions covered a variety of pertinent digital marketing topics.

Following Reynolds' keynote, I headed into Ian Greenleigh's presentation on using the power of the human ego in marketing. He covered popular ways to utilize the human ego to spread brand awareness on social media, such as using quizzes. He also dissected early emerging examples of this tactic, such as Klout score and AdAge's Power 150 list.

C3NY logos

SEMrush was proud to be a gold partner in Conductor's partner ecosystem.

C3NY Breakout Lab A

C3 took place on Pier 94 – yes, an actual pier converted to an event space.

Thanks, Conductor, for an innovative and educational event full of networking opportunities!

Tara M. Clapper is Blog Editor at SEMrush and Senior Editor at The Geek Initiative, a website celebrating women in geek culture. Tara is a prolific content creator, having written thousands of blog posts, small business websites and other inbound marketing content through the course of her career. Tara enjoys blogging about SEO copywriting, content management, corporate culture, personal branding, networking and LinkedIn. She has over a decade of experience in digital publishing. Connect with her on Twitter @TaraMClapper. 

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