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SEO & Marketing 101

There are many fundamentals of SEO and Marketing, with us all continually learning and adapting. Below you'll find top SEO tips on keyword research, on-page and technical SEO, link-building, content marketing, competitor intelligence and more, all designed to make you a search marketing expert.

Are you working on or planning to build an eCommerce website project? If so, there are a lot of nuances that come with building and marketing an eCommerce website that you should be aware of. In this blog post, I‘ll cover five common mistakes that eCommerce website owners make and how to prevent them. Taking the time to proactively prevent these simple mistakes can save a lot of time and energy.
Do you want to optimize your content to the “next level“ using Google NLP Tool? By using the powerful tool, you will be more confident about your content that is optimized for the same niche you want to rank to the top of Google‘s organic search.
The worst nightmare for a webmaster happens when they find a sudden drop in their site rankings and all their hard work is gone! Are you one of those? Well, take a deep breath! You are not the only one. Every website has faced or will face a drop in rankings in the future. You can’t avoid it, but you can certainly minimize the impacts of it. Find out how in this post.
Voice search may have started as a small concept, but it is now one of the most important topics in the search industry. The ease to search with voice is second to none, and people cannot get enough of it. Today we are experiencing a voice search revolution with almost every generation welcoming voice search with open arms.
Keywords are the heart and soul of an online marketing campaign, and so you need to pay special attention to the ones you choose. Most of the keywords being entered into Google and other search engines trigger both organic and paid results:However, despite the SERP (search engine results page) being the same, you need to take different approaches when searching for SEO and PPC keywords. Let’s explore these approaches in more detail.

Learn SEO

SEO & Marketing experts share their knowledge on how to make every aspect of your site both user and search engine friendly.

SEO
We had an in-depth conversation in last week‘s SEMrushchat and the information shared could help small business owners, marketers, and agencies. Our guest, Tim Capper, and our community shared recommendations on tools to find marketing gaps, marketing advantages small businesses have, local search strategies, schema, and keywords that small brands can target that big brands can‘t.
SEO
XML sitemaps are digital maps that help Google discover important pages on your site and how often they are being updated. In this guide, you will learn why your website needs a sitemap, and how to create and submit it.
Need help getting started with video marketing? One of the hardest things for many businesses to start learning is video marketing, but it isn‘t as hard as it sounds! You can do it. We have seven quick videos that can help you begin today!
SEO
The first thing that comes to your mind when you think about ranking a website is content or backlinks. Both are crucial factors for positioning a website in search results. But they’re not the only ones! In fact, two other factors play a significant role in SEO – crawlability and indexability. Yet, most website owners have never heard of them.
A robots.txt file is an important and easy way to improve your websites fortunes. This tiny, simple file is attached to every website on the Internet, but most people don’t even know about it and if they do, they are unaware of its potential. Designed to work with search engines, it is an excellent way of unlocking some of those SEO signals that your website needs to perform at its very best.

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