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SEO & Marketing 101

SEO/Marketing fundamentals and time-tested articles about keyword research, on-page and technical SEO, link-building, content marketing and competitors' intelligence. Everything you need to become and SEO and search marketing expert.

From improving your content formats to increasing your site‘s visual appeal, there are lots of factors that can help you better the user experience of your website or blog. If you don’t put effort into maximizing your site’s UX, the time and effort you spend on research and writing will only go to waste.
SEMrush conducted a ranking factor study that indicates that high user engagement correlates to good rankings. This article gives tips on how to optimize your website for two of these visitor satisfaction metrics: time spent on site and site speed.
SEO
In this article, we collected a complete content optimization list. And step by step, we are going to explain how to make each detail of your article attractive to both users and search engines.
Writing a meta description is often a neglected part of SEO. However, the meta description has a big influence on your potential customers. If you want them to be appealed by your search result and click on it, you should check out the following tips on how to write the best meta descriptions.
Take our funny quiz and discover whether you are prepared for all the SEO challenges that might await you on All Hallow’s Eve, and during the whole year.

Learn SEO

Articles on basic SEO and marketing terms with tips on how to make every element of your site attractive to both people and search engines.

Google is focused on providing quick answers to its users, and they are doing this with special features in the SERPs. Let‘s look at the most common SERP features and discuss their value and what they can do for your business.
47% users want sites to load within 3 seconds or less. Nearly 40% visitors bounce off a site if it doesn’t load within 3 seconds. Clearly, your mobile website’s loading time can easily spell the difference between success and failure for your ecommerce business. Optimizing your mobile site for speed can actually help you rank well on Google, drive in torrents of traffic, generate sales-ready leads and optimize your conversions easily.
Imagine logging onto Google Analytics to excitedly find out you’ve received thousands of hits this week. Then, logging onto your back-end system to realize that out of the thousands of visitors, less than expected converted to buyers. Don‘t lose website visitors due to bad content! Check out these tips to grab your visitor‘s attention and lead them towards conversion.
In the fast-paced and challenging world of SEO, anything that can make you better prepared and more efficient can only be a good thing. In this article, we will look at how Google Analytics alerts can keep on top of a wide variety of issues with the minimum of effort.
Check out the16 must-do tasks that will help you with your SEO on your new domain when migrating your website. See steps you should take in the developmental stage and then in the migration stage.