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SEO & Marketing 101

There are many fundamentals of SEO and Marketing, with us all continually learning and adapting. Below you'll find top SEO tips on keyword research, on-page and technical SEO, link-building, content marketing, competitor intelligence and more, all designed to make you a search marketing expert.

This guide contains everything anchor text and the different kinds of anchor text you need to know about in 2020. Effective SEO changes all the time, so read through this guide and update your SEO strategy accordingly.
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This blog post covers schema markups, explaining their SEO value, popularity among top business websites, and provides online resources to add schema markups to your own website.
Google Tag Manager is a vital tool for any webmaster or site owner. The system plays a critical role in managing any website’s tags. It makes tag management fast, efficient and easier to understand for those of us who aren’t pro coders. This definitive guide will give you all the information you need to become a Tag Manager expert.
This article aims to give an overview of what SEO is, why it is important, how Google functions, and a general guide to what you can do. This article is not a definitive guide to every aspect and subtlety of SEO — search engine optimization. SEO is a vast subject that cannot be fully covered in a single article.
This article will talk about the SEO best practices for URLs. You will learn what a URL is, the best practices for category structure, and how to improve click through rate from search results.

Learn SEO

SEO & Marketing experts share their knowledge on how to make every aspect of your site both user and search engine friendly.

Google Analytics is one of the many tools that Google provides to help people understand what visitors are doing on their website. The tool allows you to track and analyze critical data on your site and site visitors. It‘s one of the most popular free tools available.The volume of data Google Analytics provides makes it an essential component of any website manager‘s or marketeers online toolbox
This article will cover everything you need to know about the basics of meta descriptions. We will talk about what they are, why they are important, and how to leverage them for your website’s SEO.
In September 2019, Google announced that the currently 14-year-old “nofollow” attribute is set to receive two significant new siblings: the “sponsored” attribute and the “ugc” attribute (UGC stands for “user-generated content”). So, why improve something if it’s not broken? Why two new attributes where before one was seemingly working perfectly well? Let’s get into it.
When it comes to small businesses marketing their brand, we know 73% invest in social media marketing, with channels like Facebook, Instagram, and Twitter taking the lead. But recent research shows that one in three UK adults are cutting back on social media. Find out why and how you can take care of the followers you still have, and perhaps earn more.
Are you working on or planning to build an eCommerce website project? If so, there are a lot of nuances that come with building and marketing an eCommerce website that you should be aware of. In this blog post, I‘ll cover five common mistakes that eCommerce website owners make and how to prevent them. Taking the time to proactively prevent these simple mistakes can save a lot of time and energy.

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