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SEO & Marketing 101

SEO/Marketing fundamentals and time-tested articles about keyword research, on-page and technical SEO, link-building, content marketing and competitors' intelligence. Everything you need to become and SEO and search marketing expert.

47% users want sites to load within 3 seconds or less. Nearly 40% visitors bounce off a site if it doesn’t load within 3 seconds. Clearly, your mobile website’s loading time can easily spell the difference between success and failure for your ecommerce business. Optimizing your mobile site for speed can actually help you rank well on Google, drive in torrents of traffic, generate sales-ready leads and optimize your conversions easily.
Imagine logging onto Google Analytics to excitedly find out you’ve received thousands of hits this week. Then, logging onto your back-end system to realize that out of the thousands of visitors, less than expected converted to buyers. Don‘t lose website visitors due to bad content! Check out these tips to grab your visitor‘s attention and lead them towards conversion.
In the fast-paced and challenging world of SEO, anything that can make you better prepared and more efficient can only be a good thing. In this article, we will look at how Google Analytics alerts can keep on top of a wide variety of issues with the minimum of effort.
Check out the16 must-do tasks that will help you with your SEO on your new domain when migrating your website. See steps you should take in the developmental stage and then in the migration stage.
Throughout this guide, I will share how to create Instagram advertisements, some best practices, and finally my personal thoughts on running Ad Campaigns on Instagram.

Learn SEO

Articles on basic SEO and marketing terms with tips on how to make every element of your site attractive to both people and search engines.

Learn what a Hreflang Attribute is, where it goes, the problems that often arise with it, and how to troubleshoot.
For the past couple of years, social media has been adjusting their functionality to push a story-like marketing. Let’s see how your competitors use Facebook, Instagram, Twitter, SnapChat and other platforms in 2017 to keep users following the plot.
SEO
Google’s new “similar items” feature has been unveiled and is gaining in popularity. It shows an effort on the search giant’s part to utilize machine learning to make their site more user-friendly. It appears they are taking a break from advancements in voice technology to further improve their photo capabilities, and no one is complaining.
Below I will review the steps you need to take to complete a content audit so you can create better content for your readers, gain broad consensus on your content, and build a stronger online presence for the long term success of your business.
Collecting leads is always a challenge for small business owners. Consumers don’t like filling out forms and giving away their personal information, and they dislike it even more on a small screen. LinkedIn has found a way to help.
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