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SEO & Marketing 101

SEO/Marketing fundamentals and time-tested articles about keyword research, on-page and technical SEO, link-building, content marketing and competitors' intelligence. Everything you need to become and SEO and search marketing expert.

The Ultimate Keyword Research Checklist

The Ultimate Keyword Research Checklist

Throughout this guide, I will share how to create Instagram advertisements, some best practices, and finally my personal thoughts on running Ad Campaigns on Instagram.
Learn what a Hreflang Attribute is, where it goes, the problems that often arise with it, and how to troubleshoot.
For the past couple of years, social media has been adjusting their functionality to push a story-like marketing. Let’s see how your competitors use Facebook, Instagram, Twitter, SnapChat and other platforms in 2017 to keep users following the plot.
SEO
Google’s new “similar items” feature has been unveiled and is gaining in popularity. It shows an effort on the search giant’s part to utilize machine learning to make their site more user-friendly. It appears they are taking a break from advancements in voice technology to further improve their photo capabilities, and no one is complaining.
Below I will review the steps you need to take to complete a content audit so you can create better content for your readers, gain broad consensus on your content, and build a stronger online presence for the long term success of your business.

Learn SEO

Articles on basic SEO and marketing terms with tips on how to make every element of your site attractive to both people and search engines.

Collecting leads is always a challenge for small business owners. Consumers don’t like filling out forms and giving away their personal information, and they dislike it even more on a small screen. LinkedIn has found a way to help.
SEO
To figure out the effectiveness of your efforts, you need to regularly measure and analyze your content performance. However, that is not always easy to understand what kind of data you should take into account to assess and improve your Content Marketing strategy. In this article, you‘ll find 23 essential content metrics and learn how you can interpret, analyze and measure it.
When you’re looking at advertising through social media, the first obvious choice is Facebook. But if you’re wanting to advertise on other platforms, what else should you consider? Should you be thinking about platforms such as Instagram?
Blogging and SEO go hand in hand. You will rarely find a successful blog that doesn’t rely on search engine traffic. Which is why it is important that you are aware of the ever evolving Google Search algorithms and accommodate those changes in your blog’s SEO strategy.
Google is going to continue to positively reinforce content focused on providing user value, and there is a strong possibility that it will continue to adjust it‘s core (and Panda) algorithms to refine it‘s results.
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