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SEO & Marketing 101

SEO/Marketing fundamentals and time-tested articles about keyword research, on-page and technical SEO, link-building, content marketing and competitors' intelligence. Everything you need to become and SEO and search marketing expert.

SEO
The first thing that comes to your mind when you think about ranking a website is content or backlinks. Both are crucial factors for positioning a website in search results. But they’re not the only ones! In fact, two other factors play a significant role in SEO – crawlability and indexability. Yet, most website owners have never heard of them.
A robots.txt file is an important and easy way to improve your websites fortunes. This tiny, simple file is attached to every website on the Internet, but most people don’t even know about it and if they do, they are unaware of its potential. Designed to work with search engines, it is an excellent way of unlocking some of those SEO signals that your website needs to perform at its very best.
Writing a meta description is often a neglected part of SEO. However, the meta description has a big influence on your potential customers. If you want them to be appealed by your search result and click on it, you should check out the following tips on how to write the best meta descriptions.
Competitor analysis is the cornerstone of a well-developed marketing strategy, it’s a complex task, and digital space imposes peculiar challenges. We summarize the whole process, breaking it down into four steps: SEO, Content, SMM, and PPC.
We are super excited to share with you the top 12 SEMrush blog articles for 2017, but first, we want to thank our community. You have been so amazing and have made this a fantastic year for our blog. Your comments, social shares, and your outstanding and helpful articles have been a blessing to us and those in our industry that want to learn.

Learn SEO

Articles on basic SEO and marketing terms with tips on how to make every element of your site attractive to both people and search engines.

A hashtag can be used to market new campaigns and products, run contests and competitions, request fans to provide input regarding a new company development or to link a brand to a famous news story or item. Learn how to run hashtag campaigns and market your brand on social media in no time.
From improving your content formats to increasing your site‘s visual appeal, there are lots of factors that can help you better the user experience of your website or blog. If you don’t put effort into maximizing your site’s UX, the time and effort you spend on research and writing will only go to waste.
SEMrush conducted a ranking factor study that indicates that high user engagement correlates to good rankings. This article gives tips on how to optimize your website for two of these visitor satisfaction metrics: time spent on site and site speed.
Take our funny quiz and discover whether you are prepared for all the SEO challenges that might await you on All Hallow’s Eve, and during the whole year.
Google is the leading search engine with over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day. Product sellers and e-commerce companies need to avoid errors in their Google Merchant Center account. Find out how to avoid 6 of them in this article.

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