logo-small logo-small_halloween

SEO & Marketing 101

SEO/Marketing fundamentals and time-tested articles about keyword research, on-page and technical SEO, link-building, content marketing and competitors' intelligence. Everything you need to become and SEO and search marketing expert.

We are super excited to share with you the top 12 SEMrush blog articles for 2017, but first, we want to thank our community. You have been so amazing and have made this a fantastic year for our blog. Your comments, social shares, and your outstanding and helpful articles have been a blessing to us and those in our industry that want to learn.
A hashtag can be used to market new campaigns and products, run contests and competitions, request fans to provide input regarding a new company development or to link a brand to a famous news story or item. Learn how to run hashtag campaigns and market your brand on social media in no time.
SEO
To figure out the effectiveness of your efforts, you need to regularly measure and analyze your content performance. However, that is not always easy to understand what kind of data you should take into account to assess and improve your Content Marketing strategy. In this article, you‘ll find 23 essential content metrics and learn how you can interpret, analyze and measure it.
From improving your content formats to increasing your site‘s visual appeal, there are lots of factors that can help you better the user experience of your website or blog. If you don’t put effort into maximizing your site’s UX, the time and effort you spend on research and writing will only go to waste.
SEMrush conducted a ranking factor study that indicates that high user engagement correlates to good rankings. This article gives tips on how to optimize your website for two of these visitor satisfaction metrics: time spent on site and site speed.

Learn SEO

Articles on basic SEO and marketing terms with tips on how to make every element of your site attractive to both people and search engines.

SEO
In this article, we collected a complete content optimization list. And step by step, we are going to explain how to make each detail of your article attractive to both users and search engines.
Writing a meta description is often a neglected part of SEO. However, the meta description has a big influence on your potential customers. If you want them to be appealed by your search result and click on it, you should check out the following tips on how to write the best meta descriptions.
Take our funny quiz and discover whether you are prepared for all the SEO challenges that might await you on All Hallow’s Eve, and during the whole year.
Google is focused on providing quick answers to its users, and they are doing this with special features in the SERPs. Let‘s look at the most common SERP features and discuss their value and what they can do for your business.
47% users want sites to load within 3 seconds or less. Nearly 40% visitors bounce off a site if it doesn’t load within 3 seconds. Clearly, your mobile website’s loading time can easily spell the difference between success and failure for your ecommerce business. Optimizing your mobile site for speed can actually help you rank well on Google, drive in torrents of traffic, generate sales-ready leads and optimize your conversions easily.