logo-small logo-small_halloween

SEO & Marketing 101

SEO/Marketing fundamentals and time-tested articles about keyword research, on-page and technical SEO, link-building, content marketing and competitors' intelligence. Everything you need to become and SEO and search marketing expert.

Google is going to continue to positively reinforce content focused on providing user value, and there is a strong possibility that it will continue to adjust it‘s core (and Panda) algorithms to refine it‘s results.
It’s a well-known fact that influencers can effectively build awareness about brands and products. With their massive reach and influence, these individuals can help you drive more conversions for your brand. However, your results will depend on how well you execute your influencer marketing campaigns. Take a look at six of the best tips to increase conversion rates with influencers below to ensure that your next campaign is as effective as possible.
Want to take your email marketing campaigns to the next level? In this guide, I will show you how to use visual media options like static images, GIFs, cinemagraphs, and videos in your emails and offer strategies that will work for you.
When you think of marketing to seniors, you might believe it’s all about increasing the size of fonts and displaying images of older people in your advertising. Although this is a common practice among many businesses, those elements alone are not going to capture the attention of this market.
Posts with images get 94% more shares. But, hiring a designer to make amazing blog images can be expensive. This post covers how to find free, legal images to use on your blog, and how to create drool-worthy designs without taking classes or hiring anyone.

Learn SEO

Articles on basic SEO and marketing terms with tips on how to make every element of your site attractive to both people and search engines.

Bots are the current interface fundamentally altering the way we interact with our device for a purpose. They are the new entrant joining the armada of intelligent technologies generated by the tech genius. Voice and text Bots are the new crazes to discuss when it comes to customer experience and brand image.
This article will cover everything you need to know about the basics of meta descriptions. We will talk about what they are, why they are important, and how to leverage them for your website’s SEO.
This article will talk about the SEO best practices for URLs. You will learn what a URL is, the best practices for category structure, and how to improve click through rate from search results.
SEMrush may first and foremost be known as a tool provider. At first glance, the tools may seem transparent, but by taking a closer glance, the amount of data made available goes beyond the obvious.
Whether you’re looking to improve the SEO of your website, or increase the impact of a content marketing strategy, optimizing page titles is an important step. This article will talk about best writing practices and how your titles can influence rankings and CTR (click through rate) from search results.