SEO & Marketing 101

SEO/Marketing fundamentals and time-tested articles about keyword research, on-page and technical SEO, link-building, content marketing and competitors' intelligence. Everything you need to become and SEO and search marketing expert.

Whether you’re looking to improve the SEO of your website, or increase the impact of a content marketing strategy, optimizing page titles is an important step. This article will talk about best writing practices and how your titles can influence rankings and CTR (click through rate) from search results.
We wanted a closer look into exactly how popular HTTPS has become among the top domains and businesses online. Led by data scientist Qi Zhao, SEMrush conducted a study on the growth of HTTPS over the past few years.
There’s good chance you have a messaging app or two on your smartphone, and so does a large part of the world’s population. Almost 3 billion people use messengers, which already surpasses the number of social network users.
You‘ve generating leads, now what? Follow this step-by-step approach to systematically convert your leads into customers by humanizing your process with a smarketing funnel...
Do you believe your company is in need of a website redesign that better represents your business and works like a salesperson for you? A website should be user-focused, tell your story, function effectively, and grow your business. Most of all it should work as your digital sales person and take your users through a conversion funnel. Let’s delve deeper into these factors and give you a better understanding of how your website should be performing.

Learn SEO

Articles on basic SEO and marketing terms with tips on how to make every element of your site attractive to both people and search engines.

As a business owner, you stand to benefit immensely from embracing social media. In other words, if sales aren‘t what you‘d like them to be you can use social media to improve your numbers. Are we together now? Well, here‘s five ways to increase revenue with social media.
SEO
It is a myth that your website will convert well if you have thousands of visitors. A high traffic website does not guarantee good conversions. A user action is important for a conversion to take place like subscribing to a newsletter, downloading an E-book or a white paper, filling out a contact form, or purchasing products or services. If none of the above is happening, your website seriously needs of professional SEO Services.
The notion of “fake news” has become dominant in our politics, and it’s no great surprise to see it shaping the content marketing world, too. Readers are becoming increasingly incredulous about the things they see and read on the Internet, and more vigilant to separate fact from fiction. On a civic level, this is probably a good thing. On a marketing level, it presents some challenges.
The websites allow a business to devise a better plan in their marketing strategies with the carefully devised aspects which can be included for the greater target reach. The proper analysis and tracking of a website help people in understanding the needs and demands of the business and devise a better marketing strategy accordingly. You can improve the sales effectiveness of a website by using some different techniques.
SEO
Keeping up with Google is one of the most difficult aspects of SEO, as the algorithms are constantly changing and becoming more sophisticated. Google RankBrain is one of the newest and most important players in the suite of Google algorithm updates, and understanding how it works can help you create content that is tailored to appeal to RankBrain’s artificial intelligence.