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SEO & Marketing 101

There are many fundamentals of SEO and Marketing, with us all continually learning and adapting. Below you'll find top SEO tips on keyword research, on-page and technical SEO, link-building, content marketing, competitor intelligence and more, all designed to make you a search marketing expert.

Check out the16 must-do tasks that will help you with your SEO on your new domain when migrating your website. See steps you should take in the developmental stage and then in the migration stage.
Learn what a Hreflang Attribute is, where it goes, the problems that often arise with it, and how to troubleshoot.
For the past couple of years, social media has been adjusting their functionality to push a story-like marketing. Let’s see how your competitors use Facebook, Instagram, Twitter, SnapChat and other platforms in 2017 to keep users following the plot.
SEO
Google’s new “similar items” feature has been unveiled and is gaining in popularity. It shows an effort on the search giant’s part to utilize machine learning to make their site more user-friendly. It appears they are taking a break from advancements in voice technology to further improve their photo capabilities, and no one is complaining.
Below I will review the steps you need to take to complete a content audit so you can create better content for your readers, gain broad consensus on your content, and build a stronger online presence for the long term success of your business.

Learn SEO

SEO & Marketing experts share their knowledge on how to make every aspect of your site both user and search engine friendly.

Collecting leads is always a challenge for small business owners. Consumers don’t like filling out forms and giving away their personal information, and they dislike it even more on a small screen. LinkedIn has found a way to help.
When you’re looking at advertising through social media, the first obvious choice is Facebook. But if you’re wanting to advertise on other platforms, what else should you consider? Should you be thinking about platforms such as Instagram?
Blogging and SEO go hand in hand. You will rarely find a successful blog that doesn’t rely on search engine traffic. Which is why it is important that you are aware of the ever evolving Google Search algorithms and accommodate those changes in your blog’s SEO strategy.
Google is going to continue to positively reinforce content focused on providing user value, and there is a strong possibility that it will continue to adjust it‘s core (and Panda) algorithms to refine it‘s results.
It’s a well-known fact that influencers can effectively build awareness about brands and products. With their massive reach and influence, these individuals can help you drive more conversions for your brand. However, your results will depend on how well you execute your influencer marketing campaigns. Take a look at six of the best tips to increase conversion rates with influencers below to ensure that your next campaign is as effective as possible.

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