SEO & Marketing 101

SEO/Marketing fundamentals and time-tested articles about keyword research, on-page and technical SEO, link-building, content marketing and competitors' intelligence. Everything you need to become and SEO and search marketing expert.

This blog post covers schema markups, explaining their SEO value, popularity among top business websites, and provides online resources to add schema markups to your own website.
We analyzed 20,000 websites that have multiple language versions using the SEMrush Site Audit tool - a powerful site auditor that checks websites according to approximately 50 parameters. Below you’ll see the percentage of websites with hreflang mistakes and issues which were detected on at least one page.
Your company has been growing and growing, and at some point you’ve decided to go global. You’ve defined your overall business strategy, you know which countries you are targeting and who you will be competing against in the new markets. Your next logical step would be to evaluate your SEO opportunities in your target locations and think about how your digital presence should be organized.
The first thing that comes to your mind when you think about ranking a website is content or backlinks. Both are crucial factors for positioning a website in search results. But they’re not the only ones! In fact, two other factors play a significant role in SEO – crawlability and indexability. Yet, most website owners have never heard of them.
Everyone loves a good review and with Google review your SEO loves them too! Taking advantage of Google review to benefit your SEO optimization is a great way for you to get a leg up on your competition.

Learn SEO

Articles on basic SEO and marketing terms with tips on how to make every element of your site attractive to both people and search engines.

When a user asks a question in their Google Search, Google displays a summary of the answer in a special “Featured Snippet” block at the top of each search results page. This block will indicate a ‘zero’ on the SERP to the user, since its results are higher than those in organic searches. SEMrush Data Scientist Qi Zhao has analyzed more than 10 million keywords and 1 million domains to learn how these Featured Snippets can work for your website’s traffic.
Which SEO issues do you really need to focus on? We decided to find out using real data. In this article you will find a list of the most common on-page, technical SEO and website issues and information about the way they can affect your search engine rankings. The infographic below summarizes our key findings. Be aware of all of your website’s issues!
If you’re an Internet marketer, you must know the power of “anchor text” in search engine optimization. Although this is a commonly-used phrase, many marketers are yet to discover what it really means after Google‘s Penguin and Hummingbird updates. Anchor texts are a crucial part of SEO and strongly impact your search engine ranking.If you use it correctly, you’ll witness your rank climbing higher on a daily basis.
Thanks to use of smartphones, social media and semantic search, the internet has evolved into a multi-device experience. People are now seeking for information in diverse ways. With the way users now use the internet, the internet experience revolution is stressing an increasing need for SEO to intersect with web design.If you are launching your first business website, here’s the basics of what you need to know to ensure a successful online hub for your business.
When designing your website and creating new content, you want to have as much original and fresh content as you possibly can. During website creation, you can make sure that you have different summaries and descriptions for each page. However, it takes more than just one paragraph to make your pages unique. This is where people get caught with their hands in the cookie jar even if they did not intend to.What Is Duplicate Content.