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SEO & Marketing 101

There are many fundamentals of SEO and Marketing, with us all continually learning and adapting. Below you'll find top SEO tips on keyword research, on-page and technical SEO, link-building, content marketing, competitor intelligence and more, all designed to make you a search marketing expert.

SEO
Keeping up with Google is one of the most difficult aspects of SEO, as the algorithms are constantly changing and becoming more sophisticated. Google RankBrain is one of the newest and most important players in the suite of Google algorithm updates, and understanding how it works can help you create content that is tailored to appeal to RankBrain’s artificial intelligence.
This blog post covers schema markups, explaining their SEO value, popularity among top business websites, and provides online resources to add schema markups to your own website.
SEO
We analyzed 20,000 websites that have multiple language versions using the SEMrush Site Audit tool - a powerful site auditor that checks websites according to approximately 50 parameters. Below you’ll see the percentage of websites with hreflang mistakes and issues which were detected on at least one page.
SEO
Your company has been growing and growing, and at some point you’ve decided to go global. You’ve defined your overall business strategy, you know which countries you are targeting and who you will be competing against in the new markets. Your next logical step would be to evaluate your SEO opportunities in your target locations and think about how your digital presence should be organized.
Everyone loves a good review and with Google review your SEO loves them too! Taking advantage of Google review to benefit your SEO optimization is a great way for you to get a leg up on your competition.

Learn SEO

SEO & Marketing experts share their knowledge on how to make every aspect of your site both user and search engine friendly.

SEO
When a user asks a question in their Google Search, Google displays a summary of the answer in a special “Featured Snippet” block at the top of each search results page. This block will indicate a ‘zero’ on the SERP to the user, since its results are higher than those in organic searches. SEMrush Data Scientist Qi Zhao has analyzed more than 10 million keywords and 1 million domains to learn how these Featured Snippets can work for your website’s traffic.
Which SEO issues do you really need to focus on? We decided to find out using real data. In this article you will find a list of the most common on-page, technical SEO and website issues and information about the way they can affect your search engine rankings. The infographic below summarizes our key findings. Be aware of all of your website’s issues!
SEO
If you’re an Internet marketer, you must know the power of “anchor text” in search engine optimization. Although this is a commonly-used phrase, many marketers are yet to discover what it really means after Google‘s Penguin and Hummingbird updates. Anchor texts are a crucial part of SEO and strongly impact your search engine ranking.If you use it correctly, you’ll witness your rank climbing higher on a daily basis.
When designing your website and creating new content, you want to have as much original and fresh content as you possibly can. During website creation, you can make sure that you have different summaries and descriptions for each page. However, it takes more than just one paragraph to make your pages unique. This is where people get caught with their hands in the cookie jar even if they did not intend to.What Is Duplicate Content.

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