11 min read
10 min read
The Anatomy of Top Performing Articles: Successful vs. Invisible Content — Semrush StudyWe analyzed over 1,200,000 blog posts to understand the impact of different text characteristics and elements on pageviews, backlinks, and shares, and to establish the reference values for the most common characteristics of the content.
Alina PetrovaFeb 02, 2021
James BrockbankJan 05, 2021
An In-Depth Guide to Log File Analysis for SEOYour website’s log file records every single request that’s made to your server, and analyzing this information can reveal insights about how search engines are crawling your site and its web pages. And in this guide, we’re going to take a deep dive into how to carry out a log file analysis and what it can be used for in SEO.
Erika VaragouliJan 04, 2021
13 min read
SEO is one of the most important customer acquisition channels for B2B companies, with strong organic visibility across all stages of the buying cycle a proven way to accelerate growth, and in this guide, we‘ll walk you through a proven step-by-step process of putting together a solid B2B SEO strategy.
James BrockbankDec 03, 2020
12 min read
If you work in only one or a small set of industries, chances are you’ve honed your SEO craft to be more efficient and deliver high-quality solutions. By creating a niche keyword generator you can create a categorized keyword list in seconds using common query patterns specific to your vertical. Read this how-to guide to learn how to build your own niche keyword generator.
Tylor HermansonNov 10, 2020
If you’ve spent at least five minutes in the SEO world, you’ve probably heard the adage, “what you measure, you move.“ There are hundreds of SEO metrics you can track. Google uses over 200 ranking factors in its algorithm. In this guide, we‘ll break down how to measure your SEO results, from organic traffic and keyword positions to SERP features and more.
Erika VaragouliOct 29, 2020
When you operate in a competitive sector; you‘ll need to be doing more than the basics to achieve SEO success, and in this guide, we dive deep into 10 advanced SEO techniques that you should be using to take your site‘s organic visibility to the next level. Skill up and use these tactics to grow your organic traffic.
James BrockbankOct 28, 2020
9 min read
Many of the tasks that SEOs have historically done manually take a lot of time. However, the truth is that these often don‘t need to be done manually. In this guide, we‘ll dive deep into how you can use SEO automation to help you to work smarter and more productively and spend more time on the tasks that drive growth.
Erika VaragouliOct 23, 2020
Like any marketing channel, there‘s a need to be able to demonstrate the ROI (return on investment) from your SEO activities, and in this guide, we‘ll walk you through exactly how you can do this. We‘ll share a formula to help you calculate the ROI as well as helping you to collect the information needed to run this.
James BrockbankOct 21, 2020