8 min read
Reporting & Analysis
When it comes to analyzing your data it‘s important to have proper reporting. Read our blog to help you understand how to set up reporting.
How to Perform an SEO Audit in 18 StepsPerforming regular SEO audits to find and fix issues that could be holding back your site’s organic search performance is critical for SEO. In this guide, we walk you through a step-by-step approach to undertake a simple, but effective, SEO audit and identify problems that you will need to prioritize to kickstart growth.
Erika VaragouliFeb 18, 2022
15 min read
To figure out the effectiveness of your efforts, you need to regularly measure and analyze your content performance. In this article, you‘ll find 30+ essential content metrics and learn how you can capture and interpret them.
Alina PetrovaJul 14, 2021
Analytics dashboards help track key metrics and evaluate your business’s overall health status. In this guide, we’ll explore how to create an analytics dashboard that can provide efficient answers to your business inquiries.
Erika VaragouliMay 12, 2021
Your website’s log file records every single request that’s made to your server, and analyzing this information can reveal insights about how search engines are crawling your site and its web pages. And in this guide, we’re going to take a deep dive into how to carry out a log file analysis and what it can be used for in SEO.
Erika VaragouliJan 04, 2021
Bounce rate is the metric calculated when someone visits a single page on your website and does nothing on the page before leaving. More specifically, a website’s bounce rate measures how many visitors leave a page without performing a specific action. In this guide, we’ll discuss what makes a good bounce rate and ways to improve your bounce rate.
Connor LaheyDec 15, 2020
11 min read
If you’ve spent at least five minutes in the SEO world, you’ve probably heard the adage, “what you measure, you move.“ There are hundreds of SEO metrics you can track. Google uses over 200 ranking factors in its algorithm. In this guide, we‘ll break down how to measure your SEO results, from organic traffic and keyword positions to SERP features and more.
Erika VaragouliOct 29, 2020