Reporting & Analysis

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SEO report guide
The Anatomy of the Perfect SEO ReportSEO reporting can be a complex task: from the metrics you should include to how often you should update it, an SEO report can take up a lot of your time. In this guide, our goal is to help you to understand what a perfect SEO report should look like and what it should include, helping you to take your reporting to the next level.
Melissa FachFeb 26, 2021
Log File Analysis for SEO

An In-Depth Guide to Log File Analysis for SEO

Your website’s log file records every single request that’s made to your server, and analyzing this information can reveal insights about how search engines are crawling your site and its web pages. And in this guide, we’re going to take a deep dive into how to carry out a log file analysis and what it can be used for in SEO.
Erika VaragouliJan 04, 2021
SEO Audit tips

How to Perform an SEO Audit in 18 Steps

Performing regular SEO audits to find and fix issues that could be holding back your site‘s organic search performance is critical for SEO. In this guide, we walk you through a step-by-step approach to undertake a simple, but effective, SEO audit and identify problems that you will need to prioritize to kickstart growth.
Erika VaragouliDec 23, 2020
What Is Bounce Rate

What Is Bounce Rate and What Is a Good Rate?

Bounce rate is the metric calculated when someone visits a single page on your website and does nothing on the page before leaving. More specifically, a website’s bounce rate measures how many visitors leave a page without performing a specific action. In this guide, we’ll discuss what makes a good bounce rate and ways to improve your bounce rate.
Connor LaheyDec 15, 2020
How To Measure SEO Results

How To Measure SEO Performance and Results

If you’ve spent at least five minutes in the SEO world, you’ve probably heard the adage, “what you measure, you move.“ There are hundreds of SEO metrics you can track. Google uses over 200 ranking factors in its algorithm. In this guide, we‘ll break down how to measure your SEO results, from organic traffic and keyword positions to SERP features and more.
Erika VaragouliOct 29, 2020
What Is Dwell Time?
How To Calculate SEO ROI