15 min read
What Is A/B Testing? A Comprehensive Beginners’ GuideA/B testing helps marketers make data-backed decisions Learn how to conduct your own A/B test.
Semrush TeamAug 17, 2023
SEO Split Testing
We have run over 50+ SEO split-test results on various domains. To find the best test results, we recommend using the blog‘s search bar and entering keywords such as “SEO test” + “title/meta/headings.” For example, to find title tag tests, search, “SEO test title.“
5 min read
SEO Split Test Result: Adding BoatTrip Structured Data to Ferry Route PagesWe decided to test if adding BoatTrip structured data to ferry route pages of a travel site will increase organic traffic to these pages. Read more to find out the result.
Koen LeemansJun 29, 2023
5 min read
SEO Split Test Result: ChatGPT-Generated FAQs Enriched with FAQPage SchemaWe used ChatGPT to generate FAQs for an ecommerce website that previously did not have any and conducted a split test to evaluate the impact of the FAQ snippet-rich result on organic traffic to the site.
Koen LeemansApr 27, 2023
4 min read
SEO Split Test Result: The Impact of Moving the Brand Name to the Front of Listing Page TitlesHow would moving the brand name to the front of the page titles on an online marketplace listing pages impact the organic traffic? Read the short blog post to find out.
Koen LeemansMar 29, 2023
4 min read
SEO Split Test Result: Product-Focused vs. CTA-Focused Meta Descriptions
How does replacing a CTA-focused meta description with a product-focused description affect the organic traffic to an online music store? Read the short blog post to find out.Koen LeemansMar 24, 2023
4 min read
SEO Split Test Result: The Impact of Removing SEO Copy on Ecommerce Category Pages
How did removing the SEO copy on the category pages of an ecommerce site affect its organic traffic? Read the case study to find out.Koen LeemansFeb 27, 2023
5 min read
SEO Split Test Result: Power of Caps Lock in the Title Tag
We decided to see if changing the word “best“ from lowercase to uppercase in the title tags of category pages on the fishing site would increase organic traffic to this group of pages. Read more to find out the result.Daria SherrFeb 07, 2023
4 min read
SEO Split Test Result: Adding Departure Location and Destination Keywords to the H1
We added departure location and destination keywords to the H1 to the product pages on a travel website. Read more to find out the result.Koen LeemansJan 25, 2023
6 min read
SEO Split Test Result: Shortening Title Tags on Product Pages
Title tags are an important part of on-page SEO because they help search engines understand the content of a webpage and its relevance to a user‘s search query.Koen LeemansDec 22, 2022
6 min read
SEO Split Test Result: Title Tags for the Holiday Season
We changed the title to “Best XX Gift Ideas” on the pages of an online marketplace site. What do you think the result of this test was? Read this short case study to find out.Koen LeemansDec 09, 2022