Agency Central

What matters most to the client in a sales pitch? In our study, we gathered the opinions of over 200 agency and in-house marketers to identify the most overrated and underrated elements of a winning agency pitch.

As the coronavirus has taken over the world, we see businesses fight for their life. Marketing is the one industry that is supposed to connect brands with consumers, but who is there to connect if the latter has no money and the former is forced to pull back on their marketing activities? Marketing Signals CEO Gareth Hoyle sheds light on his approach to this uneasy situation

There are plenty of things to consider in any digital marketing agency. To save money, time and energy, you need the right software. In the post, you will find a list of tools for lead generation, reporting, content research and more. Agencies that took part in our survey mentioned these tools among their favorite productivity software, which helps them stay on track and thrive.

There are not that many agencies that have been successful at working with enterprise clients. By being successful, I mean having a better relationship with your clients and being able to win more big clients. Here are five of my tips for digital marketing agencies to succeed with enterprise clients.

Agency struggles are real; we hear about them all the time at SEMrush. One of our goals is to provide as many solutions to you as we can. So we asked our community which of the following is their biggest agency struggle — management, client management, training, or work efficiency.

While obtaining clients is the foundation of any good business, first, you need to know how to find clients. Keep reading to learn how our Oppty sales intelligence tool can help!

Our social team had a great conversation in last week‘s SEMrushchat, with guest Kevin Gibbons and our community. They discussed strategies for building an online reputation that will help businesses win new clients. Topics discussed included common ORM issues, platforms to use, strategies for building a new reputations, ways to incentivize customers, and techniques for demonstrating expertise.

In this Weekly Wisdom, we are going to look at two concepts of project management, as well as diving into my own SEO framework and how we use in client accounts. We will also discuss the framework for delivering it.

PPC mistakes can prove costly, in the truest sense of the word. Knowing that any small action can lead to a boost — in sales or in cost per sale — is real pressure. For a PPC consultant or strategist, identifying whether a campaign is going to be a success or not seems a daunting challenge. We have some tips on how to conduct a good PPC campaign based on an agency‘s experience.